Egypt

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…

Population expansion in Egypt in 2021-2040 will be driven by natural increase. Despite rapid ageing, Egypt will remain relatively young in a global context. Urbanisation will continue to be swift, although urban population will still be below 50% by…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Egypt.

Street stalls/kiosks registered the highest growth in value sales and also in terms of new locations in 2022. Difficult economic fundamentals benefitted street stalls/kiosks. High inflation caused by in particular increased energy prices due to the…

Egypt's economy grew in 2022, driven by increased exports, growth in manufacturing and construction, as well as strong Suez Canal activity. Nevertheless, Russia’s invasion of Ukraine has induced uncertainty over tourist arrivals, while weakening…

Egypt's performance in Business Freedom was subpar in 2022, with fiscal instability, low government transparency, and bureaucratic hurdles in starting and running businesses. The country also faces a significant gender employment gap, stringent…

Authoritarianism is leading to ‘repressed’ economic freedom in Egypt, whilst corruption remains an issue. Although energy exports have fuelled strong economic growth, output is set to slow down in the short term, as extremely high inflation…

During 2022, the prices for cigarettes rose multiple times throughout the year, across all brands, with prices recording a growth between EGP4 and EGP6 during the year. The continuous rising costs associated with production, logistics, and…

During 2022, prices for cigars, cigarillos, and smoking tobacco witnessed multiple increases due to the rising costs across their supply chains and import challenges due to currency hardships. With China and other European countries massively growing…

In 2022, the government imposed a new tax on heated tobacco products, adding 10% of the price towards comprehensive health insurance, in addition to the table tax, at EGP1,400/kg of tobacco. This contributed to the price growth for the category in…

The monopoly over the manufacturing of cigarettes in Egypt by the state-owned Eastern Co. came to an end in 2022, when the United Tobacco Company (UTC), a subsidiary of Philip Morris International (PMI), started manufacturing cigarettes. This…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

2022 saw the landscape for alcoholic drinks in Egypt post positive growth, witnessing healthier competition. Over the review period, frequent product shortages were noted, especially during 2021, due to the unstable supply chain, logistics, and…

Beer continued to lead the market for alcoholic drinks in Egypt in 2022, remaining the most popular alcoholic choice among consumers. Given the reasonable price, it remained the most affordable option for the average consumer, with prices for beer…

In 2022, RTDs recorded the strongest growth among all alcoholic drinks, demonstrating a growing demand for RTD products. Over the review period, the category was gaining popularity, and 2022 was no different.