Egypt

While RTD tea has performed reasonably well in 2023, it remains very much a niche area in Egypt, with only sports drinks generating lower off-trade volume sales among the main categories in the local soft drinks market. Even with the emergence of…

Egypt is witnessing a growing coffee culture, which is having a knock-on impact on the appeal of RTD coffee. In 2023, RTD coffee sales have been buoyed by rising interest in these products among more affluent Egyptians, particularly younger urban…

The consumption of rice, pasta and noodles in Egypt continued to grow during 2023, while big increases in prices fostered dynamic retail current value growth. Despite hikes in prices, amid a highly inflationary climate, the demand rose for affordable…

Despite price pressures stemming from high inflation and currency devaluation, the sales volume of facial tissues experienced positive growth in 2023. Boxed facial tissues particularly saw an increase in sales volume, accompanied by a double-digit…

Retail in Egypt witnessed numerous challenges throughout 2023 amid a tough economic situation. The ongoing devaluation of the local currency, the rate of inflation reaching new highs, the effects of the ongoing war in Ukraine, joined by the security…

Retail e-commerce in Egypt continued to develop fast at the end of the review period. As a result, it was set to improve its ranking among the largest markets in the channel, moving ahead of South Africa, by the end of the review period. All…

Retail sales of adult incontinence products in Egypt recorded double-digit growth in 2023. This value increase was largely driven by price increases, however, as inflationary pressures continued to be felt in the country throughout the year. During…

Since February 2023, there have been repeated currency devaluations in Egypt alongside high inflation rates. This has led to a sharp increase in unit prices of refrigeration appliances, rising by 70% in 2022 and another 45% in 2023. The short-term…

Processed meat, seafood and alternatives to meat in Egypt is projected to see declines in retail volume sales across categories, but dynamic increases in retail current value sales over 2023. The decreases in retail volume sales followed big…

The demand for processed fruit and vegetables in Egypt continued to increase at the end of the review period. Over 2023, processed fruit and vegetables is projected to see a small increase in retail volume sales, with divergences in category terms,…

Premium beauty and personal care segment saw double-digit current value growth in Egypt in 2023 but significant decline in volumes during the year. Two main factors impeded the performance of premium beauty and personal care during the year. Firstly,…

Amid a concerted government focus on financial inclusion and extensive banking initiatives tailored to citizens of all age groups, the category of pre-paid cards remains on a robust growth trajectory within the Egyptian financial market. The…

Egypt resumed acceptance of import collection documents in 2023, opening the door for imports after they were halted in February 2022. Import issues have prevailed in line with foreign currency shortages and three devaluations of the Egyptian pound…

Except for shoe polish, retail volume sales of polishes continued to decline in 2023, due to high inflation and pressure on disposable incomes. Perceived as discretionary products, floor, metal and furniture polishes suffered significant declines in…

Plant-based dairy is witnessing a decline in retail volumes in 2023, while there is a substantial increase in current retail value terms, price increases of more than 70%. These increases are due to the high inflation in Egypt and the increased cost…

As with other categories of pet care in Egypt, current value growth in 2023/2024 was significantly boosted by increased unit prices.

Despite enormous economic changes, pet care in Egypt had a successful year in 2023/24, with robust volume growth and even stronger growth in current value terms. Limitations in imports due to foreign currency deficiency and inflation make it more…

Authoritarianism is leading to ‘repressed’ economic freedom in Egypt, whilst corruption remains an issue. Although energy exports have fuelled strong economic growth, output is set to slow down in the short term, as extremely high inflation…

As body shavers are mainly imported as complete products, the category witnessed a sharp increase in retail prices during 2022, followed by a further 40% increase in 2023. With the high cost of living affecting consumers, many shifted away from…

Developing and marketing products specifically for paediatric use involves adherence to strict regulatory requirements in Egypt. These regulations are in place to ensure the safety, efficacy, and appropriate dosing of products for children. The…