Egypt

Headphones moved back into growth in 2023 despite the continuation of economic problems. Foreign currency shortages imposed a heavy burden on this category, as virtually all headphones are imported into Egypt. Inflation and the weaker Egyptian pound…

The major focus in health and beauty specialists in Egypt has shifted from premium brands to ones using all natural ingredients, vegan products and reduced levels of chemicals in the production of products. In this vein, the offers of many brands,…

Rising health consciousness is boosting sales of herbal/traditional products in Egypt. Urban areas tend to have higher levels of health consciousness, with individuals actively seeking ways to enhance their health and prevent ailments. Herbal teas…

Retail volume sales continues to decline in 2023 with high inflation and the currency devaluation further eroding consumer purchasing power. In the face of economic uncertainty, consumers are limiting the amount they can spend on luxurious…

The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average

Population growth and a rising number of households provided sales drivers for home insecticides at the end of the review period. Demand for home insecticides remained stable in 2023, and was almost unaffected by the increase in unit prices. However,…

Automatic washing machines continue to see healthy volume growth in 2023, following the sharp rise in purchases in the year prior. Automatic washing machines witnessed exceptional growth in 2022, as consumers invested in these appliances before…

The entry of a new player has added dynamism to home products specialists in Egypt. The home-grown brand Nordica aims to deliver a unique identity in the market by bringing Scandinavian comfort to the Egyptian furniture scene. The mission is to…

LCD’s made a solid recovery in 2023 after a somewhat difficult performance in the previous year. There has been a sharp increase in the share of LCD TVs with built-in receivers, which now account for almost 50% of retail volume sales in 2023. A…

Soaring prices in the hosiery category led to double-digit value growth in 2023, although volume sales reported a significant decline. High inflation remains an issue fuelled by escalating input costs, including raw materials like cotton. The…

Egypt continues to face significant economic challenges in 2023 led by soaring inflation, a devalued currency and difficulty obtaining foreign currency. Importers are facing major challenges as they struggle to pay import shipments, which has led to…

The number of households in Egypt is set to increase moderately over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by high inflation, which contributed to rising living costs. The…

Hypermarkets in Egypt witnessed dynamic retail value (constant 2023 prices) growth in 2023, as this format benefited from rising consumer price-sensitivity. Hypermarkets’ success in the face of adverse macroeconomic conditions in the country affected…

Ice cream in Egypt is set to see a small increase in volume sales and some increase in value sales as industry players decided not to fully pass on their rising production costs to consumers. Nevertheless, a further price rise is expected in the…

As a discretionary product, digital cameras are losing appeal as consumers struggle under the weight of high costs of living in 2023. Inflation has reached unprecedented levels in recent years and is for forcing consumers to rethink non-essential…

Demand for in-car navigation systems with satellite capabilities is steadily declining due to high prices and the shift to more affordable GPS navigation systems and smartphones. The import restrictions and foreign currency shortages in 2022 led to a…

Egypt is forecast to experience economic growth, leading to an increase in per capita disposable income. The population aged 40-44 will be the highest income earners per capita in 2027. Income inequality is moderate by global standards but is…

Jeans came under pressure in 2023 due to the substantial increases in retail prices. However, volume sales decline was not as pronounced compared to other major apparel categories. As a popular form of apparel in Egypt, demand for jeans has been more…

The juice category is witnessing strong value growth across most of its categories in 2023, driven by higher unit prices. Overall demand for juice continues to rise, unlike some other non-alcoholic drinks categories, although consumers are switching…

Due to high inflation and the successive currency devaluations that have hit the country since February 2022, the average unit prices of cookers doubled in 2022, followed by a further 38% increase in 2023. The vast majority of cookers in Egypt are…