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    Country Profile

    Ethiopia: Country Profile

    Jul 2015

    Ethiopia will see another year of strong growth in 2015 ensuring that it will continue to be one of the fastest growing economies in Sub-Saharan Africa. Growth is supported by consumer spending, gains in agricultural production, a large public sector...

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    Strategy Briefing

    Growth Opportunities for Packaged Hot Drinks in Africa

    May 2015

    Africa represents the fastest growing global market for retail hot drinks. This report explores the drivers of rapidly growing consumer demand for coffee, tea and other hot drinks, with a focus on key categories of growth over 2014-2019. It analyses ...

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    Strategy Briefing

    Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market

    Apr 2015

    Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over ...

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    Strategy Briefing

    Sub-Saharan Africa How to Maximise Tourism Potential

    Jul 2014

    Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

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    Markets of the Future

    Markets Of The Future in Ethiopia

    Jun 2014

    Euromonitor International identifies Ethiopia as one of the 20 Markets of the Future that will offer the most opportunities for consumer goods companies globally. The country is one of the fastest growing and most promising economies in Sub-Saharan ...

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    Country Report

    Travel and Tourism in Ethiopia

    Sep 2013

    Ethiopia continued to record positive growth in tourist arrivals over the review period. The country achieved larger tourist numbers in 2012 than in 2011 thanks to increased participation in international travel and tourism exhibitions. Showcasing ...

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