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Ethiopia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ethiopia.

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Natural Resources: Ethiopia

    Oct 2017

    Ethiopia has emerged to become a significant exporter of some agricultural and mining products, but the country is still struggling to serve its large population with rising demand for food, energy, and clean water and sanitation. The government is ...

    US$250
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    Country Profile

    Ethiopia: Country Profile

    Jul 2017

    The economy will see another year of strong growth in 2017. The economy is supported by robust consumer spending, strong public spending and foreign direct investment. Strong bilateral ties with China and international organisations ensure that the ...

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    Strategy Briefing

    Growth Opportunities for Packaged Hot Drinks in Africa

    May 2015

    Africa represents the fastest growing global market for retail hot drinks. This report explores the drivers of rapidly growing consumer demand for coffee, tea and other hot drinks, with a focus on key categories of growth over 2014-2019. It analyses ...

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    Strategy Briefing

    Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market

    Apr 2015

    Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over ...

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    Strategy Briefing

    Sub-Saharan Africa How to Maximise Tourism Potential

    Jul 2014

    Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

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    Markets of the Future

    Markets Of The Future in Ethiopia

    Jun 2014

    Euromonitor International identifies Ethiopia as one of the 20 Markets of the Future that will offer the most opportunities for consumer goods companies globally. The country is one of the fastest growing and most promising economies in Sub-Saharan ...

    US$1,900
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    Country Report

    Travel and Tourism in Ethiopia

    Sep 2013

    Ethiopia continued to record positive growth in tourist arrivals over the review period. The country achieved larger tourist numbers in 2012 than in 2011 thanks to increased participation in international travel and tourism exhibitions. Showcasing ...

    US$660
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