Ethiopia

The Addis Ababa in Ethiopia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Alcoholic drinks recorded robust growth in 2022 as sales continued to recover from the impact of COVID-19. Expanding local production, especially in wine and beer, has supported growth by offering consumers affordable options at a time when currency…

Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics…

Ethiopia ranks in the bottom third in the global Economic Freedom Ranking in 2022, due to an unfavourable business environment, with limited monetary and labour freedom. Skills shortages, poor transport and ICT infrastructure, as well as restrictive…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Ethiopia covers production and consumption trends in agricultural commodities, energy…

A high rate of inflation, averaging 30% in 2023, forced consumers to cut down on spending on non-essential items, and even to reconsider the food they purchased to reduce their expenditure. Rx medications continued to be widely purchased under the…

Edible oils continue to dominate cooking ingredients and meals. Demand is gradually shifting from palm oil to sunflower oil, as the latter is regarded as healthier by a growing number of local consumers. Meanwhile, stock cubes and powders and…

Ethiopia is experiencing a growing demand for dairy products. However, as a developing country, a large part of the residents do not have access to dairy products. While the industry has recovered from the pandemic in 2023, it now faces a fresh set…

The Dire Dawa in Ethiopia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, Ethiopia’s GDP grew by 6.1% in real terms, but its GDP per capita remained lower than the regional average. The country’s economic growth was driven by an increase in private spending, although sluggish public consumption, and weak gross…

Mekele and Hawassa stand out as Ethiopia's most economically dynamic cities, while Dire Dawa emerges as the city with the greatest potential for future economic expansion. Ethiopian cities will face ongoing challenges. In the short term, these…

Robust population expansion in Ethiopia will be determined by natural increase in 2021-2040. While ageing will speed up, more than two-thirds of the population will be aged under 40 in 2040. Longevity will climb but many health challenges will…

The briefing examines how the coffee commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on coffee price dynamics, as well as analysing trends across key…

This briefing examines how the wood commodity is performing globally and in the largest countries in terms of wood supply and consumption. The report also provides data and analysis for wood prices, imports, exports and top consuming industries as…

Home care posted stronger growth in retail volume terms in 2023 compared to 2022 with sales boosted by more stable prices and renewed consumer confidence. The consumer base for home care is widening due to investment in sanitation projects and modern…

Coffee dominates retail volume sales of hot drinks in Ethiopia. Coffee has a long history in the country and is regularly consumed by most adults. Retail volume sales of coffee continued to expand in 2023, while tea also grew from a small base and…

In Ethiopia, there is a projected moderate increase in the number of households from 2022 to 2027, with couples with children continuing to be the predominant household type. In 2022, household spending was impacted by a 33.9% inflation rate, leading…

Ethiopia's consumer income is forecast to grow by nearly one-fifth over 2022-2027, yet still ranking among the world's lowest. Consumer market expansion will face challenges due to soaring inflation, averaging 32% in 2023, as well as severe income…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…