Finland

Coronavirus (COVID-19) caused dramatic decreases in travel flows to/from Finland in 2020-2021. Early 2021 was a weaker year than early 2020, which preceded the outbreak of COVID-19 and implementation of measures to stem the spread of the virus. As…

Finland was one of the countries that imposed few restrictions on lodging during the COVID-19 pandemic. For example, outlets were not forced to close nor were they restricted to only hosting certain types of guests. However, there were…

COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the…

Airlines suffered heavily due to COVID-19, with passenger numbers at Finnish airports in 2020 dropping to less than one quarter of the level of the previous year. The number of people decreased further in 2021, and, despite triple-digit growth in…

The Tampere in Finland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Helsinki in Finland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Sweet biscuits, snack bars and fruit snacks saw increasing prices in 2022 and 2023, boosted by inflation and growing production costs. This is leading to positive current retail value sales growth in 2023. Local manufacturer Fazer continues to lead…

Unit prices rose in 2022 and 2023 due to increasing production costs and inflation, which has boosted retail value sales in sugar confectionery. The selection of sugar confectionery in Finland is wide and varied, and the competition remains tense…

In 2023, snacks in Finland are being impacted by inflation and rising production costs, which are being passed on to consumers through increasing price points. While price rises are boosting current retail value growth, pressure is being placed on…

Inflation, together with increased production costs, continued to add pressure to the landscape in 2023, further increasing price points. The shortage of sunflower oil was also felt within savoury snacks; for example, in 2022, Taffel savoury snack…

Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

Inflation and increasing production costs are lifting unit prices in 2023, resulting in healthy retail value growth.

Sustainability and responsibility have a clear impact on the alcoholic drinks industry in Finland, with many players prioritising CO2 neutrality and lighter, recyclable packaging. Alko, for example, now uses Green Choice symbols in its outlets to…

In the mature spirits category in Finland, facing declining per capita consumption, staying ahead of the competition requires responding to consumer trends. One important trend is sustainability, including offering more sustainable and recyclable…

Ready-to-drink (RTD) beverages, particularly long drinks, are popular in Finland and experiencing a renaissance. The area is witnessing active new product development with the fusion of different trends in trendy RTD launches. Companies are combining…

Cider, as a mature category in Finland, is being promoted as a lighter option to wine and a suitable accompaniment to meals. It is particularly marketed as a complement to fish, seafood, and spicy dishes. Sweeter ciders are positioned as ideal…

Summer is the most important season for breweries in Finland, but in 2022, after a cool spring, the summer did not see any longer periods of hot weather either. As a result, sales were disappointing compared to the previous summer. Inflation, the…

In 2022, alcoholic drinks in Finland experienced an overall decline in total volume sales. While this decline affected some categories, there was significant movement within different segments. For example, cider faced challenges due to its maturity…

Retail sales of tobacco in Finland registered a slight decline in constant value terms in 2022, as consumption patterns continued to return to their pre-pandemic norms. The market experienced an exceptional year in 2020, due to the impact of the…