Finland

The sale of yoghurt and sour milk continued to normalise following the outbreak of COVID-19, when consumers stayed at home, leading to increased snacking. In 2023, yoghurt and sour milk is also facing the increasing challenge of being a mature…

Wound care is set to see sales rise in current value terms in 2023, even as volumes fall. The increase in value sales is being driven primarily by rising unit prices in the context of a generally high rate of inflation. While volume sales are set to…

Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating…

Sustainability and responsibility have a clear impact on the alcoholic drinks industry in Finland, with many players prioritising CO2 neutrality and lighter, recyclable packaging. Alko, for example, now uses Green Choice symbols in its outlets to…

Weight management and wellbeing product sales are set to fall in 2023. One reason for this decline is the new regulations from the European Commission requiring companies to change the ingredients and consistency of products. In addition to this, the…

Vitamins is set to see volume sales continue to fall in 2023, receding from the peak seen in the early stages of the pandemic when consumers looked to enhance the functioning of their immune systems in the face of the threat from COVID-19. In 2023,…

In 2023, consumers in Finland returned to normal lifestyles, with more citizens working in offices and travelling, and with more mobility, vending witnessed solid value growth to surpass pre-pandemic levels. Also, local “vending hubs” and their…

After the exceptionally weak performances of 2020-2021, excluding certain categories connected with domestic tourism, travel has been recovering and moving towards 2019 pre-Coronavirus (COVID-19) pandemic levels. Faster inbound and outbound tourism…

Coronavirus (COVID-19) caused dramatic decreases in travel flows to/from Finland in 2020-2021. Early 2021 was a weaker year than early 2020, which preceded the outbreak of COVID-19 and implementation of measures to stem the spread of the virus. As…

The notable unit price growth in 2023 has prompted many Finns to optimise their consumption of toilet care products. Consumers are shifting away from in-cistern toilet blocks (ITBs) towards toilet liquids/foams due to their lower cost and the ability…

Retail sales of tobacco in Finland continued to fall in volume terms in 2023, consistent with the downward trend in smoking prevalence across the country. Finns are very aware of the harmful impact of smoking, especially since the COVID-19 pandemic,…

Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options. The…

In 2023, tea volumes continue to normalise to pre-pandemic levels, with foodservice gaining ground after the lockdowns led to closures. By contrast, retail is facing declining volume sales due to weaker consumption at home now that consumers are keen…

Sweet spreads continued to see normalisation in consumption patterns in 2023, following the plummeting of sales through foodservice at the height of the COVID-19 crisis and the move to retail due to pandemic related restrictions and consumer concerns…

Sweet biscuits, snack bars and fruit snacks saw increasing prices in 2022 and 2023, boosted by inflation and growing production costs. This is leading to positive current retail value sales growth in 2023. Local manufacturer Fazer continues to lead…

Surface care faces challenges during a period of price growth in 2023, with consumers focusing on essential purchases. Sprays, especially basic surface care sprays, remain the most popular format. However, disinfecting products experienced a notable…

In 2023, high inflation rates led to a second year of higher prices in supermarkets, which meant consumers in Finland had to be more careful regarding what they purchased. Even with inflation, current value sales declined in 2023, as consumers made…

Sun care in Finland continues to show promise, with retail value sales reaching a near double-digit growth in 2023 compared to the previous year. However, this growth was driven primarily by rising product costs and a shift towards higher quality…

Unit prices rose in 2022 and 2023 due to increasing production costs and inflation, which has boosted retail value sales in sugar confectionery. The selection of sugar confectionery in Finland is wide and varied, and the competition remains tense…

Street stalls/kiosks both benefited and suffered from the effects of the COVID-19 pandemic. They benefited as they are typically used for takeaways; therefore, they were deemed less of a risk than indoor premises in terms of catching or spreading the…