Finland

High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers…

Airlines suffered heavily due to COVID-19, with passenger numbers at Finnish airports in 2020 dropping to less than one quarter of the level of the previous year. The number of people decreased further in 2021, and, despite triple-digit growth in…

In 2022, alcoholic drinks in Finland experienced an overall decline in total volume sales. While this decline affected some categories, there was significant movement within different segments. For example, cider faced challenges due to its maturity…

Analgesics has experienced a fluctuating performance in the last few years, as demand has been significantly impacted by the dramatic changes to consumer lifestyles resulting from the COVID-19 crisis. With the outbreak of COVID-19 in 2020, many…

The slowdown in the economy has not hit apparel and footwear specialists in Finland as hard as grocery retailers. Pent-up demand for clothing purchases since the pandemic, especially to wear at parties and celebrations, has sustained sales growth in…

Appliances and electronics specialists in Finland witnessed further decline in 2023, in volume and current value terms, as the economy fell into recession. Sales of ovens, cooktops and furniture-covered appliances were most affected as consumers were…

The cumulative turnover of foodservice wholesale in January to August 2023 witnessed a notable increase compared to the previous year. This uptick in foodservice turnover has been a significant driver behind the growth in away-from-home tissue sales…

The overarching trend shaping the baby and child-specific product market in Finland is the decline in birth rates, a phenomenon that persisted throughout 2023. Following the peak witnessed in 2020, birth rates steadily declined to reach their lowest…

Due to inflation and growing production costs, baby food saw unit prices increase. While slow birth rates continue, the convenience and popularity of feeding babies with prepared baby food in Finland is driving sales. Parents reach for convenient…

Baked goods saw increasing unit prices driven by inflation and growing production costs in 2023. The category also continued to see a normalising of demand, as volume sales moved back to foodservice and away from retail as the Coronavirus (COVID-19)…