Finland

High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers…

Airlines suffered heavily due to COVID-19, with passenger numbers at Finnish airports in 2020 dropping to less than one quarter of the level of the previous year. The number of people decreased further in 2021, and, despite triple-digit growth in…

In 2022, alcoholic drinks in Finland experienced an overall decline in total volume sales. While this decline affected some categories, there was significant movement within different segments. For example, cider faced challenges due to its maturity…

Analgesics has experienced a fluctuating performance in the last few years, as demand has been significantly impacted by the dramatic changes to consumer lifestyles resulting from the COVID-19 crisis. With the outbreak of COVID-19 in 2020, many…

The slowdown in the economy has not hit apparel and footwear specialists in Finland as hard as grocery retailers. Pent-up demand for clothing purchases since the pandemic, especially to wear at parties and celebrations, has sustained sales growth in…

Appliances and electronics specialists in Finland witnessed further decline in 2023, in volume and current value terms, as the economy fell into recession. Sales of ovens, cooktops and furniture-covered appliances were most affected as consumers were…

The cumulative turnover of foodservice wholesale in January to August 2023 witnessed a notable increase compared to the previous year. This uptick in foodservice turnover has been a significant driver behind the growth in away-from-home tissue sales…

The overarching trend shaping the baby and child-specific product market in Finland is the decline in birth rates, a phenomenon that persisted throughout 2023. Following the peak witnessed in 2020, birth rates steadily declined to reach their lowest…

Due to inflation and growing production costs, baby food saw unit prices increase. While slow birth rates continue, the convenience and popularity of feeding babies with prepared baby food in Finland is driving sales. Parents reach for convenient…

Baked goods saw increasing unit prices driven by inflation and growing production costs in 2023. The category also continued to see a normalising of demand, as volume sales moved back to foodservice and away from retail as the Coronavirus (COVID-19)…

In 2023, many categories within the bath and shower product area witnessed stagnant or moderately declining volume sales in Finland. This trend reflects consumers' immediate inclination towards cost-saving measures when faced with economic…

In 2023, beauty and personal care in Finland witnessed overall positive value growth, albeit largely attributed to inflation-driven price increases. This trend was particularly notable in categories such as bath and shower, deodorants, and…

Summer is the most important season for breweries in Finland, but in 2022, after a cool spring, the summer did not see any longer periods of hot weather either. As a result, sales were disappointing compared to the previous summer. Inflation, the…

Bleach records a decline in volume sales as safety becomes a major concern. Growing awareness of the harmful impact of bleach on health and the environment prompts health-conscious consumers to switch to less harmful home care products. Bleach is now…

COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the…

Bottled water sales continued to normalise in 2023, with on-trade sales growing at a moderate pace and retail sales declining marginally. Retail consumption has been dented by higher prices, as high inflation and rising production costs forced prices…

Breakfast cereals witnessed the normalisation of demand towards the end of the review period as foodservice continued to bounce back from the devastating impact of the Coronavirus (COVID-19) pandemic. As foodservice volume sales rebounded, retail…

Thanks to the high level of transparency, efficiency of operating a business, and robust rule-of-law indicators, Finland remains among the global leaders in terms of economic freedom. The country benefits from a highly-educated workforce, low…

The consumption of butter and spreads continues to normalise in 2023, following the heightened demand witnessed during the COVID-19 pandemic, when Finns cooked and ate more at home. In addition, unit prices increased in 2022 and continued to do so at…

Cafés/bars exceeded the 2019 pre-COVID-19 level in current value terms in 2023, one year behind consumer foodservice as a whole. Bars/pubs remained behind the 2019 level in 2022, despite strong growth. While inflation was a key concern in consumer…