Georgia

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…

Although value sales through direct selling are low in Georgia, they showed a slight increase in 2022. There is a shift away from this channel due to growing competition from online players, which provide a greater assortment of products and the…

The war in Ukraine has impacted grocery retailing in Georgia with inflation contributing to price increases across the category. Georgia’s growing consumer base in 2022 has added further impetus to retail value growth. Georgia has been a popular…

Georgians shifted back to in-store shopping behaviours following the removal of pandemic restrictions. Many consumers chose to prioritise retail shopping in shopping malls and high streets as lifestyles shifted back to normality. Non-grocery…

E-commerce posted another strong year of growth in 2022, with current value sales buoyed by higher inflation rates. Following the boom during the COVID-19 pandemic, online retailers witnessed more sustainable growth as many consumers returned to…

The war in Ukraine exacted a heavy toll on Georgia’s economy with retail prices spiking in 2022. Close trade links with Russia and Georgia’s status as an emerging economy have also exerted pressure on the country’s currency, with depreciation also…

This report assesses the business environment in Georgia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

There was a temporary issue with supplies of cigarettes in 2022. Cigarettes are mainly imported from Ukraine, but with war breaking out in Ukraine in 2022, supply lines were severely disrupted. As a result, other trade routes had to be found quickly,…

There was a significant increase in volume sales for cigars and cigarillos in 2022, and in particular for cigarillos. With society fully opened up, post pandemic lockdowns, this led to an increase in volume sales, as there was more socialising. The…

E-vapour products registered healthy constant value growth in 2022, in spite of high inflation. E-liquids remained highly fragmented in 2022, with the relatively low average disposable incomes of local consumers encouraging strong price competition.…

Tobacco registered constant value and volume growth in 2022, despite high inflation, which was caused the energy crisis stemming from the war in Ukraine. Geopolitical tensions in the region also led to a significant increase in the number of…

While off-trade volume sales remained higher, the on-trade channel was the major driver of total volume sales growth in beer and spirits in 2022. Growth rates were closer in on- and off-trade volume terms in wine. The stronger overall growth…

Growing numbers of tourists and immigrants, mostly people affected by the outbreak and course of the war in Ukraine, stimulated strong total volume sales growth for beer in 2022. The on-trade channel was the major driver of total volume sales growth…

The recovery of tourism flows in Georgia in 2022 boosted the demand for spirits. On-trade volume sales continued to grow to almost reach the 2019 pre-pandemic level by the end of the review period. In 2022, local consumers spent more time outside…

Rising numbers of tourists, but also immigrants, mainly due to the effects of the war in Ukraine, drove the recovery in the demand for wine in 2022. The reopening in society and return to pre-Coronavirus (COVID-19) pandemic lifestyles encouraged the…

Chocolate confectionery continued to face inflationary pressures in 2023, following an increase of between 10-15% in unit prices in 2022. The war in Ukraine and subsequent changes in logistics impacted the supply chain and drove up variable costs. In…

In the past few years, gum has experienced significant setbacks, with annual volume sales declining from between 5 and 23% during this period. The COVID-19 pandemic had a particularly negative impact on the gum category, but this was followed by a…

Ice cream retail volume growth is decelerating in 2023, after a period of dynamic growth in 2022. The rebound in tourism and return to foodservice channels were the main drivers of this strong performance in 2022. Players have continued to offer…

Retail volume growth of savoury snacks is improving in 2023, following a rather lacklustre performance in 2022. The category confronted significant challenges in 2022, not least because of the war in Ukraine, which led to a slowdown in retail volume…