Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2022, liquid cartons, mainly brick liquid cartons but also gable top liquid cartons, were recording strong growth in plant-based dairy. These pack types are predominantly used in the biggest and most dynamic category of plant-based milk. Both of…
Because of their adaptability, visual attractiveness and practical benefits, folding cartons are a popular pack type for meals and soups. Folding cartons act as a barrier against external elements, such as light, moisture and air, preserving the…
Thin wall plastic containers are used in a wide range of dairy products, but most heavily in yoghurt, cheese, fromage frais and quark, and cream. In 2022, thin wall plastic containers were in decline in all four of these categories in which they have…
With flexible packaging maintaining its dominant position in confectionery packaging, it has therefore been growing at very similar rates to confectionery as a whole in 2020, 2021 and 2022, with healthy growth rates in the first two years and…
Aluminium/plastic pouches continued to gain traction in prepared baby food in 2022, with dynamic growth being seen in this year, and more expected over the forecast period. This pack type continued to take share from other modes of packaging in 2022.…
Light vehicle sales in Germany are slightly recovering in 2022. The government's goal to lower CO2 emissions and Germans' search for more sustainable lifestyles are helping the rise of battery electric vehicle registrations. Additionally, due to the…
Alcoholic drinks packaging saw growth in its total unit volumes in 2022, driven entirely by the recovery of foodservice sales, with the retail channel seeing another year of decline, after recording a demand spike in 2020. The dynamic foodservice…
In 2022, the German video games industry was being driven by advancements in technology, a growing number of gamers, and increased societal interest in gaming and e-sports. The industry is centred around the development of next-generation consoles,…
Traditional toys and games in Germany saw a decline in 2022, in part driven by broad uncertainty in the region. While pandemic restrictions were lifted in early 2022, inflation crept in by the third quarter, and many consumers were more cautious with…
In Germany, while traditional toys and games continued to decline in 2022, video games enjoyed positive growth as more technology is integrated in toys to keep up with digital trends. Furthermore, Germany took longer to remove pandemic restrictions…
Sweet biscuits, snack bars and fruit snacks in Germany continues to face strong price increases in 2023, following a significant rise the previous year, primarily driven by the soaring cost of ingredients. Key components such as grain, sugar, nuts,…
The pandemic period was challenging for sales of sugar confectionery in Germany. Not all snacks benefited from larger shopping trips to supermarkets and discounters, while less mobility and children staying home from school, dampened overall retail…
2023 is a promising year for Germany in many ways. The impact of the pandemic is waning and it is the first year without any major restrictions to negatively affect consumer behaviour; even at the beginning of 2022, some restrictions were still in…
Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by…
After enduring prolonged home seclusion during the pandemic and various restrictions imposed on foodservice and leisure activities, German consumers continue to eagerly seek activities outside of their homes in 2023 due to greater freedom. This shift…
While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…
Germany was strongly impacted by the pandemic in 2020-2021, due to various restrictions imposed on the local population. However, the situation was positive for most retailers due to the closure of foodservice and limited leisure activities outside…
The reopening of foodservice outlets in 2022 meant the start of recovery for the on-trade channel after two challenging years. As a result, off-trade volume sales continued the decline that recommenced in 2021, after a single year of growth in 2020,…
Total volume sales of spirits recorded a marked recovery in 2022, driven by the full reopening of the on-trade channel, as night clubs were finally allowed to reopen with no restrictions in March 2022. Although the shift in consumption occasions…
RTDs continued to record a stellar growth performance in 2022, into double-digit territory in total volume terms, driven almost entirely by spirit-based RTDs, helped by continuous product innovation and promotional offers. As RTDs are mostly sold…