Germany

The briefing examines how the chemical products industry is performing globally and in the largest countries in terms of chemical products output. The report also provides data for production, market size, imports, exports, industry costs, industry…

The briefing examines how the information and communications (ICT) industry is performing globally and in the largest countries in terms of ICT output. The report also provides data for turnover, market size, industry costs, industry profitability…

With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels…

In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…

Demand for snack bars and fruit snacks in Germany experienced steady growth towards the end of the review period. With increasing interest in health and wellness, many local consumers are looking for convenient and on-the-go options that provide the…

The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…

Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…

Cooking ingredients and meals in Germany saw several significant developments in 2022, including a growing focus on sustainability, convenience, and health. Sustainability has become an essential factor in the German market, with many consumers…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

This briefing examines how the automotive industry is performing globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability…

Technology and connectivity have emerged as dominant trends in local pet products. This evolution is driven by the increasing integration of smart devices and digital solutions into pet care, offering convenience, monitoring capabilities and…

2023 is an interesting year in terms of developments in the German pet care industry. The pandemic years meant growth for pet care since owners were spending greater time at home with their pets, increasing their desire to treat them, while also…

Fish food in Germany is being impacted by changes in the popularity of owning aquariums as a hobby following the pandemic. As prolonged home seclusion led to shifts in consumers’ lifestyles, priorities and leisure activities, the demand for…

The rising prices of dog food in Germany are forcing some consumers to adjust their preferences and spending habits. Lower-priced segments are gaining favour as consumers seek more budget-friendly options to manage their expenses. These segments…

As inflation throughout Europe has risen as a consequence of the war in Ukraine since 2022, the general price level of goods and services has also increased, including pet products such as cat food. Shrinking purchasing power among local consumers…

After the severe difficulties and challenges faced in the wake of the Coronavirus (COVID-19) outbreak in 2020, optimism in the industry and the joy of experiencing holidays again from the consumers’ side have driven travel in Germany in 2022-2023.…