Germany

In 2023, declining retail volume sales are expected across every product category in computers and peripherals. An important factor in this is that due to the increase in demand during the pandemic, demand has now dropped. In addition, the high…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested…

Retail volume and value sales of premium and luxury cars were hit hard by the pandemic, in both 2020 and 2021, as many car manufacturers were operating at lower capacity and showrooms were closed for business during lockdowns. On the consumer side,…

Personal luxury retail sales increased by 9% in current value terms to EUR13.9 billion in 2023, supported by growth recorded by leading players such as Louis Vuitton Deutschland GmbH. Growth in 2023 was also being fuelled by investment in luxury…

Retail sales of luxury goods in Germany increased by 2% in current value terms to reach EUR62.5 billion in 2023. Luxury goods had seen two years of declining sales in 2020 and 2021, with its performance heavily impacted by the various measures put in…

Sales of fine wines/champagne and spirits in Germany have been on something of a mini rollercoaster since the pandemic hit the country in 2020. Prior to this year, sales of fine wines/champagne and spirits had been steadily growing by around 2-3% a…

Following the loss of inbound arrivals due to restrictions on travel during the pandemic, tourist visitor levels in Germany were continuing to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of…

In 2023, there appears to be a notable shift in German consumer preferences in terms of plain yoghurt gaining popularity over flavoured options. This change can be attributed to various factors, including health concerns, changing tastes and a desire…

Plant-based dairy has made significant progress in Germany, gradually evolving and expanding to cover various categories within a market with a very strong tradition of consuming dairy products of animal origin. While dairy consumption is deeply…

In recent years, Germany has witnessed an increasing trend towards the development of protein-enriched dairy desserts. The growing segment is being driven by the rising demand for healthier and more nutritious food options among local consumers,…

The demand for drinking milk products in Germany is declining following certain shifts in consumer patterns. With an increasing number of local consumers adopting alternative diets, such as veganism or flexitarianism, the evolution of dietary…

Dairy products and alternatives in Germany is a significant and dynamic space that has experienced various shifts and transformations in recent years. While traditional dairy products continue to dominate the local market, there has been a notable…

Inflation has had a noticeable impact on demand for cheese in Germany, prompting consumers to substitute higher-priced cheese varieties with cheaper alternatives. After a price increase of more than 20% since the first quarter of 2022, consumers are…

Butter has long been a staple dairy ingredient in German cuisine, with a rich history and cultural significance. After two years of pandemic-driven home seclusion, which benefited the consumption of butter as cooking and baking were adopted as…

The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.…

Although other pack types are used in the packaging of jams and preserves, such as thin wall plastic containers, other plastic jars and metal tins, glass jars continue to be the dominant packaging format in this category. Glass jars have been…

While chili sauces recorded declining packaging unit volumes in 2022, sales were still higher than pre-pandemic, given the two years of strong growth seen in 2020 and 2021. Glass bottles continue to dominate packaging in chili sauces, with brands…

For a multitude of reasons, flexible plastic is the main pack type used in processed meat and seafood in Germany. Flexible plastic packaging serves as a barrier against outside factors such as air, moisture or contaminants. This aids in the…

Due to the greater amount of time Germans spent at home as well as foodservice closures, 2020 saw consumers cooking and eating more meals at home in this year, providing a boost to the various products on offer in the processed fruit and vegetables…

In 2022, liquid cartons, mainly brick liquid cartons but also gable top liquid cartons, were recording strong growth in plant-based dairy. These pack types are predominantly used in the biggest and most dynamic category of plant-based milk. Both of…