Germany

Value sales of general merchandise stores in Germany rebounded in 2023, following the previous year’s decline. The latter was driven by department stores, with the channel’s sales falling by double digits due to temporary store closures. Although the…

In a macroeconomic environment marked by stagnation and low consumer confidence, in combination with historically high inflation rates, especially for food and drinks, discounters in Germany significantly outperformed all other grocery channels in…

In 2023, direct selling in Germany continued on its growth trajectory, albeit at a steadier pace compared to the spike during the pandemic. The channel's success is largely attributed to its effective digital transformation and the adoption of a…

Convenience retailers in Germany recorded a resilient performance in 2023, despite a slowdown compared to the rapid growth witnessed in 2022 when cultural, leisure and professional events, including major trade, resumed at full capacity following…

Despite a recovery to pre-pandemic value sales levels in 2022, driven by high inflation and pent-up demand for in-store shopping as mobility restrictions eased, appliances and electronics specialists in Germany returned to decline in 2023. This was…

In 2023, apparel and footwear specialists in Germany, including H&M, experienced modest growth compared to the double-digit rise recorded the previous year due to an easing of pandemic restrictions and pent-up demand, yet sales remained below…

Street stalls/kiosks demonstrated remarkable resilience and adaptability navigating the challenges posed by the COVID-19 pandemic. Despite facing temporary closures and restrictions during the height of the pandemic, many vendors quickly pivoted…

Self-service cafeterias in Germany witnessed robust growth in current value terms and transaction volumes in 2023, and low growth in outlet numbers. The German consumer landscape favours quick and convenient eating out options that align with busy…

Current value sales in limited-service restaurants in Germany experienced another year of notable recovery in 2023, signalling a departure from the challenges and uncertainties of previous years. After navigating through periods of economic…

The gradual recovery of economic and consumer confidence following the disruptions caused by the COVID-19 pandemic and inflation throughout 2022 contributed to the growth of full-service restaurants in Germany in 2023. Growth was not only seen in…

The consumer foodservice industry was without doubt challenged in recent years. This started in the first quarter of 2020 with the COVID-19 pandemic, which had a direct effect in this and following years, with outlet closures and sales at historic…

Showing overwhelming dominance when the effects of the pandemic and inflation significantly impacted the consumer foodservice industry, standalone continued to be the leading location when the scenario showed almost complete recovery in 2023, despite…

In 2023, current value sales in cafés/bars in Germany continued to lag behind the pre-pandemic level, despite increases in value sales and volume transactions. One of the notable trends in this year was the persistence of a lower average spend per…

Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy…

In 2023, tissue and hygiene in Germany experienced a persistent increase in value following significant growth the previous year. This continued growth was mainly driven by the sustained rising costs of raw materials and production. Despite a lower…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…

Retail tissue in Germany continued to record a positive performance in 2023, with demand improving from the previous year, while value growth was slower compared to 2022, when it had reached double digits. Overall demand continued to be dominated by…

The demand for retail adult incontinence in Germany, comprising both light and moderate/heavy options, continued to grow in 2023. This growth trajectory can be attributed to factors that include an ageing population and the growing prevalence of…

Although Germany’s birth rate marginally declined in 2023 after an increase in 2021, demand for nappies/diapers/pants continued to rise. However, value growth was considerably higher. 2022’s record-high inflation that led to higher average prices…

In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has…