Germany

In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatility, and low consumer confidence stemming from the…

The economic slowdown in 2023 somewhat undermined the performance of hypermarkets in Germany, as the format is highly dependent on non-grocery purchases often considered by consumers as discretionary spending. This adds to the longer-term challenges…

In 2023, value sales of home products specialists in Germany experienced a marginal downturn following a particularly strong performance the previous year. This channel, which includes home improvement and gardening stores, homewares and home…

Following a marginal decline the previous year, health and beauty specialists in Germany recorded moderate value growth in 2023, mainly driven by the rising demand for beauty and personal care products. With rising overall costs in Germany,…

Value sales of general merchandise stores in Germany rebounded in 2023, following the previous year’s decline. The latter was driven by department stores, with the channel’s sales falling by double digits due to temporary store closures. Although the…

In a macroeconomic environment marked by stagnation and low consumer confidence, in combination with historically high inflation rates, especially for food and drinks, discounters in Germany significantly outperformed all other grocery channels in…

In 2023, direct selling in Germany continued on its growth trajectory, albeit at a steadier pace compared to the spike during the pandemic. The channel's success is largely attributed to its effective digital transformation and the adoption of a…

Convenience retailers in Germany recorded a resilient performance in 2023, despite a slowdown compared to the rapid growth witnessed in 2022 when cultural, leisure and professional events, including major trade, resumed at full capacity following…

Despite a recovery to pre-pandemic value sales levels in 2022, driven by high inflation and pent-up demand for in-store shopping as mobility restrictions eased, appliances and electronics specialists in Germany returned to decline in 2023. This was…

In 2023, apparel and footwear specialists in Germany, including H&M, experienced modest growth compared to the double-digit rise recorded the previous year due to an easing of pandemic restrictions and pent-up demand, yet sales remained below…

Street stalls/kiosks demonstrated remarkable resilience and adaptability navigating the challenges posed by the COVID-19 pandemic. Despite facing temporary closures and restrictions during the height of the pandemic, many vendors quickly pivoted…

Self-service cafeterias in Germany witnessed robust growth in current value terms and transaction volumes in 2023, and low growth in outlet numbers. The German consumer landscape favours quick and convenient eating out options that align with busy…

Current value sales in limited-service restaurants in Germany experienced another year of notable recovery in 2023, signalling a departure from the challenges and uncertainties of previous years. After navigating through periods of economic…

The gradual recovery of economic and consumer confidence following the disruptions caused by the COVID-19 pandemic and inflation throughout 2022 contributed to the growth of full-service restaurants in Germany in 2023. Growth was not only seen in…

The consumer foodservice industry was without doubt challenged in recent years. This started in the first quarter of 2020 with the COVID-19 pandemic, which had a direct effect in this and following years, with outlet closures and sales at historic…

Showing overwhelming dominance when the effects of the pandemic and inflation significantly impacted the consumer foodservice industry, standalone continued to be the leading location when the scenario showed almost complete recovery in 2023, despite…

In 2023, current value sales in cafés/bars in Germany continued to lag behind the pre-pandemic level, despite increases in value sales and volume transactions. One of the notable trends in this year was the persistence of a lower average spend per…

Wipes in Germany have been enjoying popularity since the pandemic, given their hygiene efficiency and portability function. Despite the impact of the pandemic continuing to wane, hygiene habits persist in Germany, and wipes meet the needs of busy…

In 2023, tissue and hygiene in Germany experienced a persistent increase in value following significant growth the previous year. This continued growth was mainly driven by the sustained rising costs of raw materials and production. Despite a lower…

In 2023, rx/reimbursement adult incontinence in Germany continued to record positive value growth, particularly given the increased costs of products and the impact of a high inflation rate. Nevertheless, volume growth decreased marginally, in a…