Germany

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Meals and Soups Packaging in Germany

Sep 2023

Because of their adaptability, visual attractiveness and practical benefits, folding cartons are a popular pack type for meals and soups. Folding cartons act as a barrier against external elements, such as light, moisture and air, preserving the…

USD 990
Country Report

Dairy Packaging in Germany

Sep 2023

Thin wall plastic containers are used in a wide range of dairy products, but most heavily in yoghurt, cheese, fromage frais and quark, and cream. In 2022, thin wall plastic containers were in decline in all four of these categories in which they have…

USD 990
Country Report

Confectionery Packaging in Germany

Sep 2023

With flexible packaging maintaining its dominant position in confectionery packaging, it has therefore been growing at very similar rates to confectionery as a whole in 2020, 2021 and 2022, with healthy growth rates in the first two years and…

USD 990
Country Report

Baby Food Packaging in Germany

Sep 2023

Aluminium/plastic pouches continued to gain traction in prepared baby food in 2022, with dynamic growth being seen in this year, and more expected over the forecast period. This pack type continued to take share from other modes of packaging in 2022.…

USD 990
Country Report

Mobility in Germany

Sep 2023

Light vehicle sales in Germany are slightly recovering in 2022. The government's goal to lower CO2 emissions and Germans' search for more sustainable lifestyles are helping the rise of battery electric vehicle registrations. Additionally, due to the…

USD 1,650
Strategy Briefing

EV Readiness Index 2023

Sep 2023

In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…

USD 1,325
Country Briefing

Households: Germany

Sep 2023

The number of households is set to increase slightly in Germany over 2022-2027, with singletons remaining the leading household type. In 2022, household spending was affected by inflation, which stood at 6.9%, thus increasing living costs. The…

USD 300
Strategy Briefing

World Market for Automotive

Sep 2023

The report provides an overview of the global light vehicles industry which includes an assessment of market size, company shares and brand performance. It also identifies the five major trends which are shaping the future of the automotive industry.…

USD 1,325
Country Report

Alcoholic Drinks Packaging in Germany

Sep 2023

Alcoholic drinks packaging saw growth in its total unit volumes in 2022, driven entirely by the recovery of foodservice sales, with the retail channel seeing another year of decline, after recording a demand spike in 2020. The dynamic foodservice…

USD 990
Consumer Lifestyle

Germany: Consumer Profile

Sep 2023

Germany experiences a continuous flow of immigrants that supports its population, and its businesses are embracing greater diversity and inclusivity. The impacts of the pandemic on consumer trends and spending habits are still evident in 2022, with a…

USD 1,325
Country Report

Video Games in Germany

Jul 2023

In 2022, the German video games industry was being driven by advancements in technology, a growing number of gamers, and increased societal interest in gaming and e-sports. The industry is centred around the development of next-generation consoles,…

USD 1,195
Country Report

Traditional Toys and Games in Germany

Jul 2023

Traditional toys and games in Germany saw a decline in 2022, in part driven by broad uncertainty in the region. While pandemic restrictions were lifted in early 2022, inflation crept in by the third quarter, and many consumers were more cautious with…

USD 1,195
Country Report

Toys and Games in Germany

Jul 2023

In Germany, while traditional toys and games continued to decline in 2022, video games enjoyed positive growth as more technology is integrated in toys to keep up with digital trends. Furthermore, Germany took longer to remove pandemic restrictions…

USD 2,450
Strategy Briefing

New Economic Reality: Rising Energy Pressures

Jul 2023

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

USD 1,325
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

Jul 2023

Sweet biscuits, snack bars and fruit snacks in Germany continues to face strong price increases in 2023, following a significant rise the previous year, primarily driven by the soaring cost of ingredients. Key components such as grain, sugar, nuts,…

USD 1,195
Country Report

Sugar Confectionery in Germany

Jul 2023

The pandemic period was challenging for sales of sugar confectionery in Germany. Not all snacks benefited from larger shopping trips to supermarkets and discounters, while less mobility and children staying home from school, dampened overall retail…

USD 1,195
Country Report

Snacks in Germany

Jul 2023

2023 is a promising year for Germany in many ways. The impact of the pandemic is waning and it is the first year without any major restrictions to negatively affect consumer behaviour; even at the beginning of 2022, some restrictions were still in…

USD 2,450
Country Report

Savoury Snacks in Germany

Jul 2023

Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by…

USD 1,195
Country Report

Ice Cream in Germany

Jul 2023

After enduring prolonged home seclusion during the pandemic and various restrictions imposed on foodservice and leisure activities, German consumers continue to eagerly seek activities outside of their homes in 2023 due to greater freedom. This shift…

USD 990
Country Report

Gum in Germany

Jul 2023

While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…

USD 1,195
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