Germany

The pandemic brought particular challenges to away-from-home tissue and hygiene in Germany as businesses, restaurants and hospitality sectors were forced to remain closed and limited in terms of operating over an extended period. A tentative revival…

Marking a notable shift in consumption patterns, retail demand for vegetables in Germany declined in 2023. Ongoing economic challenges and inflationary pressures remained an obstacle for many consumers when it came to purchasing fresh produce at the…

In 2023, retail volume sales of sugar in Germany ceased their declining trajectory and stagnated. Since the at-home baking trend peaked in 2020 and supported category growth following previous declines, 2023 witnessed sugar consumption levels…

Starchy root consumption in Germany experienced another year of decline in 2023, reflecting market dynamics and dietary trends affecting the category. The evolving dietary habits of consumers in Germany were one of the factors influencing this shift.…

In 2023, peas generally remained popular in Germany because they are deemed easy to use, have a mild taste, and are budget-friendly, which matters when prices are rising. Germans tend to eat peas in salads during the summer and in soups and stews in…

Nuts in Germany, usually seen as a healthy and appetising snack, became increasingly expensive in 2023 because of rising inflation. This has impacted consumers’ food choices and how they spend their money. Since nuts are often considered a treat,…

Retail demand for meat in Germany experienced another decline in 2023, influenced by several factors that reshaped dietary habits and consumer preferences, such as concerns about the health impacts associated with meat consumption, sustainability and…

While not dramatically, retail volume sales of fruits in Germany declined in 2023. Economic factors such as rising prices and inflation are likely to have contributed to the decline; higher food costs and reduced purchasing power among consumers…

As the effects of the pandemic gradually waned and had little impact on consumers and their purchasing patterns in 2023, inflation and price increases took the lead as the main socioeconomic factors shaping demand for fresh food in Germany. Despite…

The increasing awareness of sustainability issues and environmental concerns associated with fish and seafood production have contributed to the decline in the consumption of these fresh foods in Germany. Health considerations have also played a…

In 2023, as food prices remained high, some consumers in Germany turned to eggs as a cheap alternative to meat due to their perception as a healthy food choice. Therefore, despite a marginal retail volume decline in 2023, demand for eggs remained…

In 2023, store cards in Germany faced stagnant development. Despite a brief resurgence in 2021 and 2022, the category has struggled to return to pre-pandemic levels. The decline is attributed to the growing consumer preference for alternative loyalty…

In 2023, pre-paid cards in Germany displayed a remarkable ability to adapt to post-pandemic changes. This was in contrast to 2022, when pre-paid cards witnessed a decline in transactions and value due to extraordinary circumstances, such as the…

In 2023, financial cards and payments in Germany had to navigate a complex landscape. On the one hand, there was a slow yet steady increase in transactions, particularly in industries such as travel and dining that rebounded as pandemic restrictions…

In 2023, debit cards in Germany maintain their upward trajectory, building on the momentum gained in previous years. The waning impact of the pandemic has accelerated the transition from cash to digital payments, particularly debit cards. This shift…

In 2023, credit cards in Germany witnessed a nuanced recovery characterised by a notable and consistent increase in transaction volume and value. As the nation emerged from pandemic-induced restrictions, industries such as travel and dining -…

In 2023, charge cards in Germany displayed resilience, adapting to the post-pandemic era. The category witnessed a surge in usage, particularly in the commercial segment, with value and transactions sitting marginally below pre-pandemic levels in…

This briefing examines how the chicken and poultry commodities perform globally and in the largest countries in terms of supply. The report also provides data and analysis on chicken price dynamics and trends in the key meat-consuming industries.

Health concerns are exerting a significant influence on demand for sweet spreads in Germany as consumers increasingly seek options that align with their wellbeing goals. This shift is characterised by demand for healthier ingredients, reduced sugar…

Unilever, the leading player in sauces, dips and condiments in Germany for years, remained at the top for 2023. Its extensive assortment, including the popular Knorr brand of sauces, makes it a permanent presence in different outlets and various…