Germany

In comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As…

Energy drinks remains one of the most dynamic soft drinks categories in Germany, set to experience robust growth across both the off-trade and on-trade channels in 2023. In the off-trade channel, shelves are expanding their energy drinks offer. Over…

Concentrates is set to witness a boost to off-trade RTD volume sales in 2023, primarily driven by the increased household penetration of countertop soda-making machines such as SodaStream. More consumers are now choosing to prepare their own drinks…

Reduced sugar cola and non-cola carbonates are at the forefront of growth within carbonates in Germany. While regular carbonates is set to see an off-trade volume decline in 2023, reduced sugar carbonates is expected to maintain a static performance,…

In recent years, bottled water in Germany has confronted a pressing issue – sustainability. With a strong focus on eco-friendliness, many consumers have started questioning the need for bottled water in a country where the tap water is high quality.…

The demand for Asian speciality drinks in Germany continues to be primarily driven by off-trade sales, although there is expected to be a slight off-trade volume decline in 2023. Sales of Asian speciality drinks via retail e-commerce benefited from…

The spectre of inflation has been casting its shadow over tea in 2023, significantly shaping consumer preferences and purchasing decisions. As inflation drives up the cost of everyday essentials, including tea, local consumers are making thoughtful…

Chocolate-based flavoured powder drinks maintains its popularity as the preferred format among other hot drinks in Germany. However, the demand for these beverages through foodservice remains significantly lower than pre-pandemic levels. This lower…

Hot drinks in Germany still benefits from a significant proportion of the population spending considerable time at home. Although local consumers are gradually returning to foodservice channels, the cost-of-living crisis has placed them under…

Inflation, a prevailing concern in Germany at the end of the review period, is exerting a considerable influence over consumer behaviour within coffee. The prices of daily essentials, including coffee, have witnessed upward spirals, prompting…

Wound care has been registering positive volume and current value growth rates in 2022 and 2023 as outdoor and physical activities increased again in the post-pandemic period. The relatively long summer season in 2023 also benefitted demand for wound…

After a challenging end to 2022, when the holiday sales season’s underwhelming results left retailers apprehensive for the year ahead, 2023 started on a more positive note in womenswear. German consumers took a conservative approach to…

As a year earlier, most areas of weight management and wellbeing were recording positive volume and value growth in 2023 as consumers looked to shed the weight gained during lockdown and home seclusion, but also due to increased health consciousness.…

Single vitamins continued to record positive volume and current value growth in 2023. Multivitamins, which offer convenience and economy benefits, also continued to grow in volume and current value terms in 2023. The demand for vitamins spiked during…

Demand for sunglasses declined in 2022, which can be attributed to a variety of factors including low consumer confidence and a reluctance to make fashion purchases during times of crisis and high inflation – despite the return of holiday trips to…

Sportswear in Germany had a shy start to 2023, after the last quarter of 2022, when consumer confidence was at a record low. Despite initial pessimism about the economy in 2023, given the spike in energy prices, winter was less rigorous than…

Sports nutrition – one of the most dynamic categories in the entire consumer health industry, continued to record strong growth in 2023. The category has been continuing to experience a positive performance, with double-digit current value growth…

The eyewear industry has experienced significant challenges in recent years due to the global pandemic and economic uncertainty. Spectacles, which comprise a significant portion of the industry in Germany, have not been immune to these challenges.…

As in 2022, sleep aids was registering a slight decline in current value terms as a result of falling in 2023. While prices were still rising during the pandemic (2020, 2021), which, paired with increased volume demand for sleep aids during the…

Having already recorded very dynamic growth in 2022, paediatric cold, cough and allergy remedies continued to register the strongest growth in paediatric consumer health in Germany in 2023, albeit at a much more modest pace. This strong performance…