Germany

In 2023, health and wellness trends deeply permeated the landscape of small cooking appliances in Germany, echoing a nationwide commitment to healthier lifestyles. Fryers, especially air fryers, continued to see strong growth in 2023. These…

Refrigeration appliances underwent a significant transition in Germany in 2023. Historically, German consumers, renowned for their prudence and judicious spending habits, had been favouring longevity over frequent replacements. This trend became even…

In 2023, personal care appliances in Germany showcased a pronounced focus on hair care innovations. Influenced heavily by evolving social media beauty standards and a surge in DIY hair care content, German consumers showed an increased interest in…

With players understanding the distinct preferences of the technologically adept German consumer base, 2023 marked a significant upsurge in microwaves incorporating smart technologies in the German market. Driven by the inherent value that Germans…

In 2023, Germany was experiencing strong inflationary pressures, which was having an understandable impact on the spending habits of German consumers, particularly within the realm of large cooking appliances. The increased cost of living was…

Throughout 2023, a harmonised trend was being seen across all German home laundry appliance categories, reflecting the country’s unyielding standards and preferences. Driven by uniform consumer demands for durability, innovation and efficiency, this…

Germany, with its rich tapestry of cultures influenced by both its history and modern migration, showcases a culinary landscape as diverse as its population. This multicultural demographic, further buoyed by travel enthusiasts, international cuisine…

A key trend in dishwashers in Germany in 2023 was the marked reduction in upgrade purchases. This was largely down to the prevailing economic conditions, with inflationary pressures being felt across most consumer goods categories. This dampened…

In 2023, the German consumer appliances industry was navigating through a complex landscape, showing varying developments across different categories. Major and small appliances have each faced their own unique set of challenges and opportunities.…

Burgeoning demand for comprehensive air treatment solutions was being seen in Germany in 2023. As awareness about airborne diseases grew, so did the importance of maintaining pristine indoor air quality. With many Germans adopting flexible work…

In 2023, staple foods in Germany faced significant challenges marked by high price increases across various product categories. Despite these economic pressures, staple foods like pasta, rice and bread retained their indispensability in the daily…

In 2023, Germany grappled with a notable surge in the prices of fundamental food commodities, such as pasta and rice. Various factors contributed to the escalating costs, with the main ones being the conflict in Ukraine and the pervasive effects of…

The war in Ukraine disrupted trade routes, influencing the cost of animal feed, transportation and other expenses linked to meat production. The rising costs of agricultural commodities due to the war in Ukraine and the trade restrictions on Russia…

In 2022 and 2023, Germany was witnessing a surge in inflation, primarily driven by the escalating costs within the food industry. Processed fruit and vegetables, in particular, have been grappling with notable price hikes. These increases can be…

The evolving landscape of consumer behaviour after the COVID-19 pandemic continues to shape the choices of Germans, including when it comes to breakfast cereals. The extended periods of working from home and an increased emphasis on indoor living…

High ingredient and energy prices have had a significant impact on the production costs of baked goods in Germany. The German baking industry has been facing mounting challenges due to rising expenses. Ingredients such as flour, sugar, butter or eggs…

With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels…

In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…

Demand for snack bars and fruit snacks in Germany experienced steady growth towards the end of the review period. With increasing interest in health and wellness, many local consumers are looking for convenient and on-the-go options that provide the…

The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…