Germany

In 2023, value sales of menstrual care in Germany continued to grow, following a dynamic performance in 2022. Increased costs of raw materials and production added to the continued inflation felt throughout the year. Health and hygiene awareness has…

Men’s grooming showed considerable retail current value growth in 2022, after a difficult two years due to the pandemic. With the reopening of businesses and the return to working in the office, men in Germany not only resumed the consumption of some…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested…

Retail demand for meat in Germany experienced another decline in 2023, influenced by several factors that reshaped dietary habits and consumer preferences, such as concerns about the health impacts associated with meat consumption, sustainability and…

Because of their adaptability, visual attractiveness and practical benefits, folding cartons are a popular pack type for meals and soups. Folding cartons act as a barrier against external elements, such as light, moisture and air, preserving the…

Demand for frozen ready meals in Germany continued to grow in 2023, as consumers increasingly searched for convenient meal solutions that catered for busy lifestyles. As German consumers juggled work, family and social commitments, there was a…

Mass beauty and personal care fared quite well in 2022, with rising sales in retail current value terms due to recovery in the post-pandemic period, alongside inflationary pressures supporting value growth. Positive factors driving sales included the…

Retail sales of luxury goods in Germany increased by 2% in current value terms to reach EUR62.5 billion in 2023. Luxury goods had seen two years of declining sales in 2020 and 2021, with its performance heavily impacted by the various measures put in…