Germany

Persisting inflationary pressure is expected to constrain the purchasing power of the German consumers resulting in a slowdown in discretionary spending growth. Nevertheless, in the long term, consumer incomes are set to grow due to rising…

In-car entertainment in Germany is set to witness decline in 2023, with a notable decrease expected in current value terms, along with a nearly a double-digit decrease in retail volume sales. This was a continuation of the trend from previous years,…

In 2023, imaging devices is set to show a continuation of the previous pattern of declining volume sales. Within digital cameras, both compact cameras and DSLRs are expected to continue to decline, while mirrorless system cameras are projected to…

After enduring prolonged home seclusion during the pandemic and various restrictions imposed on foodservice and leisure activities, German consumers continue to eagerly seek activities outside of their homes in 2023 due to greater freedom. This shift…

The economic slowdown in 2023 somewhat undermined the performance of hypermarkets in Germany, as the format is highly dependent on non-grocery purchases often considered by consumers as discretionary spending. This adds to the longer-term challenges…

With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels…

In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…

Demand for snack bars and fruit snacks in Germany experienced steady growth towards the end of the review period. With increasing interest in health and wellness, many local consumers are looking for convenient and on-the-go options that provide the…

The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…

Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…

Cooking ingredients and meals in Germany saw several significant developments in 2022, including a growing focus on sustainability, convenience, and health. Sustainability has become an essential factor in the German market, with many consumers…

The number of households is set to increase slightly in Germany over 2022-2027, with singletons remaining the leading household type. In 2022, household spending was affected by inflation, which stood at 6.9%, thus increasing living costs. The…

Flexible packaging is the most popular pack type for hot drinks in Germany, widely used across both tea and coffee categories. Within flexible packaging, flexible paper and flexible plastic are the most popular pack types. This trend can be…

Hot drinks in Germany still benefits from a significant proportion of the population spending considerable time at home. Although local consumers are gradually returning to foodservice channels, the cost-of-living crisis has placed them under…