Germany

In recent years, bottled water in Germany has confronted a pressing issue – sustainability. With a strong focus on eco-friendliness, many consumers have started questioning the need for bottled water in a country where the tap water is high quality.…

The second half of 2022 brought economic uncertainty to what had started as an optimistic year in travel and tourism. Nevertheless, travel remained a priority that consumers wanted to spend on, especially after saving up during the two years of…

Bleach in Germany, despite its effective disinfecting properties, has fallen out of favour with the majority of local consumers due to its perception as a strong chemical. As a result, volume sales of bleach have been declining. This shift in…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

The Berlin in Germany report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The long-awaited post-pandemic rebound of on-trade sales materialised in 2022, as most foodservice outlets were fully reopened for the entire year, in sharp contrast to the closures affecting the previous year. In March 2022, nightclubs were also…

Hair care is the largest beauty and personal care category in Germany in terms of retail unit volume sales, and continued to grow in 2022. The growth of hair care benefitted retail packaging unit volume sales of the leading pack type in the category,…

Beauty and personal care experienced dynamic current value growth in Germany in 2022, with sales rebounding, and indeed far exceeding, the 2019 level. This was partly driven by soaring inflation, which resulted in strong price rises for consumer…

After a year of volume statis in 2021, in 2022 bath and shower was expected to see growth. However, the year was overshadowed by COVID-19 restrictions, which lasted almost half of the year, therefore sales of bath and shower products in Germany…

High ingredient and energy prices have had a significant impact on the production costs of baked goods in Germany. The German baking industry has been facing mounting challenges due to rising expenses. Ingredients such as flour, sugar, butter or eggs…

As consumers could finally travel, and return to workplaces and educational establishments, bags and luggage has continued on the recovery path that started in 2022. Despite a higher cost of living, which brought some expected conservativeness to…

Aluminium/plastic pouches continued to gain traction in prepared baby food in 2022, with dynamic growth being seen in this year, and more expected over the forecast period. This pack type continued to take share from other modes of packaging in 2022.…

The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.…

Retail current value sales of baby and child-specific products continued to grow in Germany in 2022, thanks to a steady rise in volume sales and an inflationary price push. As observed in other categories, baby and child-specific products also showed…