Germany

After enduring prolonged home seclusion during the pandemic and various restrictions imposed on foodservice and leisure activities, German consumers continue to eagerly seek activities outside of their homes in 2023 due to greater freedom. This shift…

In 2023, imaging devices is set to show a continuation of the previous pattern of declining volume sales. Within digital cameras, both compact cameras and DSLRs are expected to continue to decline, while mirrorless system cameras are projected to…

In-car entertainment in Germany is set to witness decline in 2023, with a notable decrease expected in current value terms, along with a nearly a double-digit decrease in retail volume sales. This was a continuation of the trend from previous years,…

Persisting inflationary pressure is expected to constrain the purchasing power of the German consumers resulting in a slowdown in discretionary spending growth. Nevertheless, in the long term, consumer incomes are set to grow due to rising…

This report examines industry attractiveness index in the largest economies. Attractiveness index is a calculated variable that considers several industry-specific factors to determine the most attractive sectors within the economy. The report can…

This report provides valuable insights into product innovation in Germany, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…

Levi Strauss Germany is set to maintain its leading position in both men’s and women's premium jeans in Germany in 2023, and stores have seen a consistently positive business performance. Levi’s enjoys long-time brand recognition amongst consumers,…

After 2022 saw double-digit growth in jewellery sales in Germany, 2023 showed signs of a slowdown. Among the drivers that led to a revival in the jewellery industry in 2022 were a renewed sense of freedom to socialise and enjoy life after two years…

In comparison with other Western European countries, Germany maintains high per capita consumption of juice. However, overall juice consumption is on a gradual decline in the country, primarily due to mounting concerns about its sugar content. As…

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

In 2023, Germany was experiencing strong inflationary pressures, which was having an understandable impact on the spending habits of German consumers, particularly within the realm of large cooking appliances. The increased cost of living was…