Germany

Although ‘mostly free’ for economic freedom and state finances have been improving, more corruption has been observed and its terrorism ranking has been deteriorating. Inflation is retreating, but economic growth is moderating, whilst energy import…

2023 is an interesting year in terms of developments in the German pet care industry. The pandemic years meant growth for pet care since owners were spending greater time at home with their pets, increasing their desire to treat them, while also…

Technology and connectivity have emerged as dominant trends in local pet products. This evolution is driven by the increasing integration of smart devices and digital solutions into pet care, offering convenience, monitoring capabilities and…

Plant-based dairy has made significant progress in Germany, gradually evolving and expanding to cover various categories within a market with a very strong tradition of consuming dairy products of animal origin. While dairy consumption is deeply…

In 2022, liquid cartons, mainly brick liquid cartons but also gable top liquid cartons, were recording strong growth in plant-based dairy. These pack types are predominantly used in the biggest and most dynamic category of plant-based milk. Both of…

In 2023, busier lifestyles compounded the ongoing decline in demand for polishes in Germany, reflecting changing cleaning habits. With less time spent at home and more hectic lives, local consumers increasingly favour quicker and easier alternatives,…

Despite a crisis-driven year, portable players is expected to manage to achieve slightly positive growth in both volume and current value sales in 2023; this makes it one of the few product categories within consumer electronics to do so. An…

The Coronavirus (COVID-19) pandemic is the harshest global crisis since World War II, and will have a long-lasting impact on economies around the world. Countries are entering historic recessions, public debt will skyrocket and labour markets will…

In 2023, pre-paid cards in Germany displayed a remarkable ability to adapt to post-pandemic changes. This was in contrast to 2022, when pre-paid cards witnessed a decline in transactions and value due to extraordinary circumstances, such as the…

Retail volume and value sales of premium and luxury cars were hit hard by the pandemic, in both 2020 and 2021, as many car manufacturers were operating at lower capacity and showrooms were closed for business during lockdowns. On the consumer side,…

In 2022, premium beauty and personal care saw sales skyrocket in Germany in retail current value terms, with growth outpacing that of the mass segment. This was driven by an increase in opportunities to spend time outside of the home, the expansion…