This report assesses the position of glass packaging in Western Europe. It analyses the recent performance of glass, including the impact of the COVID-19 pandemic, as well as covering future predictions for the packaging type. The report also incorporates examples of innovation within glass, as well as setting out the challenges it faces from other packaging types such as metal. At the end, data on glass packaging in several different countries is given, placing each country in the broader Weste
This report comes in PPT.
During the forecast period, different types of lager, bottled water and carbonates will remain popular for glass, with growth forecast in areas such as non/low alcoholic beer, RTD drinks and juice. There is a mixed picture for glass in food packaging, with future positivity seen in Italy and Turkey but declines forecast for the UK and Germany. Meanwhile, beauty and personal care products associated with socialising such as nail polish and fragrances, along with basic moisturisers, have positive CAGRs between 2021 and 2026.
Glass packaging was affected by the onset of the pandemic. Demand for different pack sizes shifted and glass in the foodservice channel was impacted by restrictions. Production costs rose and glass continued to face competition from other packaging types such as metal (such as in wine) and PET. Traditionally large categories for glass packaging such as beer and bottled water continued to perform solidly, while glass used for sauces, condiments and yoghurt also saw growth.
Glass retains enduring popularity due to its perception as sustainable and premium, and both consumer preferences and the developing legislative environment suit products with green credentials. For example, in November 2022 the European Commission presented proposals to update the Packaging and Packaging Waste regulation. Also, many brands use glass to market their products as premium, something that relates to the broader trend for premiumisation of products seen in categories such as alcoholic drinks.
Several examples of innovation within glass packaging have been seen, such as from Molson Coors, Co-op Switzerland, Coca-Cola France and Diageo. These seek to reduce the energy consumed during the manufacturing process and encourage a cyclical consumption of glass.
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