Greece

In line with most tobacco manufacturers in Greece, players in the category de-invested from traditional tobacco products and shifted their focus to new generation options, namely e-vapour products and heated tobacco. These new generation products are…

Several factors contribute to an expected significant decline in home audio in 2023. Continuing elevated inflation is reducing consumer purchasing power. In addition, during the early pandemic, there was a surge in spending on home audio, as people…

The fast pace of modern life in Greece is forcing consumers to look for quick and easy meal solutions. As a result, the demand for frozen fries is on the increase, driving sales of frozen processed potatoes. Frozen fries are a quick cooking option…

The over-promising claims that weight loss supplements have been making through the years are affecting the category’s performance. Consumers have been losing their trust in the efficacy of weight loss supplements and this is affecting sales. Despite…

The ready meals category is not as strong in Greece as in other Western countries due to the fact that Greek households still remain fairly traditional, with families eating primarily home cooked meals instead of buying packaged ready meals. This…

The high cost of living remains an issue for Greeks in 2023, with many consumers being forced to restrict purchases to just the bare essentials. Retail volume sales of sauces, dips and condiments category remain dampened by this trend, although there…

The Greek financial card and payments market experienced robust growth in 2022, fuelled by post-pandemic recovery and the impact of inflation. This growth trend persists into 2023, albeit at a slower pace, attributed to the positive economic outlook…

The presence of store cards remained negligible in Greece during 2022. No major interest in launching products in this category of the financial cards has been shown by any of the country’s financial cards issuers. In particular, the unfavourable…

In May 2022, Greece lifted all COVID-19 related regulations. This included the compulsory use of face masks and social distancing rules, and although use of face masks remains fairly high in Greece compared to other European countries, it appears…

In 2023, retail volume sales of processed meat, seafood and alternatives to meat remained in decline due to inflationary pressures. Since 2022, increases in the cost of raw materials, shipping costs, labour wages and energy have led to substantial…

Though retail volume growth is slowing for snack bars overall in 2023, snack bars have steadily gained favour among consumers in Greece, marking a rising trend towards healthy and convenient, on-the-go food options. Oat-based bars, in particular,…

New generation tobacco products, e-vapour and heated tobacco (nicotine pouches were not available in Greece), remained under the spotlight of development and key growth drivers for tobacco, both in terms of retail value and volume sales. They…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Greece covers production and consumption trends in agricultural commodities, energy…

The number of households is set to decrease slightly in Greece over 2022-2027, with single person households becoming the leading household type. In 2022, household spending was affected by inflation, which stood at 9.6%, increasing living costs. The…

In 2023, Greece’s GDP growth slowed to 2.2%, but outperformed Western Europe’s average. Economic growth was driven by private spending, gross fixed capital formation, and a resurgence in tourism, although it was hindered to some extent by sluggish…

Greece’s business environment lags behind it regional peers, burdened by rigid labour market regulations, slow and inefficient judicial system, prevalent corruption, heavy taxation and weak financial system. The country boasts rather highly educated…

Athens and Larissa stand out as Greece’s most economically dynamic cities, with Larissa demonstrating the greatest potential for future economic expansion. However, Greek cities will face enduring challenges. In the short term, this includes a global…

Greece's per capita income is set to rise, driven by Later Lifers influencing luxury spending. Despite an increase in income inequality, it will remain high in global terms. Social class E will grow rapidly, while social class D will remain…

Ongoing depopulation in Greece in 2021-2040 will be driven mainly by natural decrease as birth rates remain low. Ageing will affect consumer trends and add to pressure on state resources. Athens will remain the key consumer market, despite shrinking…