Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2022 was a challenging year for milk production due to high price points. In particular, fodder got much more expensive, and livestock farmers could not feed their animals, leading to a higher proportion of being slaughtered. As a result, the number…
The consumption of cream has decreased, with prices increasing, leading consumers to reduce their purchases. In addition to high price points, consumers have turned to healthier options, so they are looking for alternative creams that are better for…
Plant-based milk is rising in popularity; the consumer base is widening with a growing number of people shifting to plant-based diets for reasons of health and wellness, in addition to avoiding products with lactose. As seen with vegan cheese,…
Inflation and increased prices of milk resulted in price hikes in yoghurt. This led to consumers turning to private labels, being unable to afford branded options. As a result, private label gained a significant market share, occupying the second…
Athens and Larissa stand out as Greece’s most economically dynamic cities, with Larissa demonstrating the greatest potential for future economic expansion. However, Greek cities will face enduring challenges. In the short term, this includes a global…
Greece's per capita income is set to rise, driven by Later Lifers influencing luxury spending. Despite an increase in income inequality, it will remain high in global terms. Social class E will grow rapidly, while social class D will remain…
The number of households is set to decrease slightly in Greece over 2022-2027, with single person households becoming the leading household type. In 2022, household spending was affected by inflation, which stood at 9.6%, increasing living costs. The…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Greece covers production and consumption trends in agricultural commodities, energy…
Although state finances are improving and political stability has returned, Greece continues to have an issue with corruption. Economic development is set to slow further, but inflation has also fallen markedly, but high unemployment remains a…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
The ready meals category is not as strong in Greece as in other Western countries due to the fact that Greek households still remain fairly traditional, with families eating primarily home cooked meals instead of buying packaged ready meals. This…
Protein is perhaps the most popular ingredient consumers currently look for in almost any packaged food in the Greek market. With the increasing interest in regular exercise and sporting activity after the outbreak of COVID-19, Greek consumers have…
The experiences of the COVID-19 crisis led consumers to feel that products such as hot drinks should not only satisfy thirst and need, but also provide elements to boost the functioning of their immune systems and help with their health. This has…
The increasing awareness of the link between high sugar consumption and obesity, especially amongst children, has shed light on the importance of reducing the sugar content of highly calorific foods, including snacks. Indeed, growing awareness of the…
Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…
Pasta has seen demand rise as a result of the COVID-19 crisis. As a staple product that can be stored and cooked easily, even by novice cooks, pasta saw great sales growth during the lockdown period and continued to benefit even after the easing of…
During the COVID-19 pandemic of 2020-2021, commercial charge cards experienced a significant downturn in sales. The lockdowns, decline in tourism (a key driver of the Greek economy), general reduction in business activities, and restrictions on…
In 2023, credit cards are experiencing growth in terms of the number of cards, volume, and value of transactions. After a prolonged period of recovery from the Greek financial crisis of the previous decade, credit cards have found a stable position…
Debit cards continue to dominate the Greek financial cards and payments landscape, showing further growth in 2023. They are growing in terms of the number of cards, volume and value of transactions, and increasingly accounting for smaller, everyday…
The Greek financial card and payments market experienced robust growth in 2022, fuelled by post-pandemic recovery and the impact of inflation. This growth trend persists into 2023, albeit at a slower pace, attributed to the positive economic outlook…