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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Coffee in Greece

Given the strong coffee drinking culture in Greece total volume sales remained largely unaffected by the latest socioeconomic developments. Nevertheless, a shift from on-trade to off-trade consumption was seen as Greek consumers tried to keep ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Other Hot Drinks in Greece

Although both adult and child-specific other hot drinks sales are declining, child specific ones have been more resilient to the decline, gaining share within other hot drinks. The retail volume decline seen in other hot drinks was steeper in 2015 in...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Hot Drinks in Greece

2015 was a year characterised by major political, financial and social instability in Greece. The early presidential elections in late 2014, the election of Syriza, nearly six months of negotiations between the new government and Greece’s lenders, ...

Feb 2016 | US$2,100 | Add to cart | View details

Country Report

Tea in Greece

Although tea does not yet have an established consumer base in Greece, at least in comparison to other hot drinks, the category did not decline in current value terms in 2015. This was despite the political and economic developments that have ...

Feb 2016 | US$990 | Add to cart | View details

Country Report

Air Care in Greece

Air care was the most severely affected category in home care by the economic developments in Greece over the review period. Air care products are viewed by most Greeks as a luxury purchase and sales have in this context been influenced by the ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Bleach in Greece

Despite maturity and being a category that lags in terms of investment and innovation, bleach has proven to be a recession-proof category that continues to register positive volume growth. Bleach still has a commodity status in Greece and is seen as ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Greece

Given their commodity status among most households, dishwashing products have shown resilience to the economic downturn and to the socio-political turbulences that affected the country’s economy in 2015. Hand dishwashing, despite maturity, displayed ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Insecticides in Greece

Sales of home insecticides declined in 2015 as a result of maturity, lack of significant developments and unfavourable weather conditions. Temperatures were unusually low until the beginning of July while socioeconomic factors also influenced ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Greece

Liquid detergents gained share at the expense of powders in 2015. Powders lagged behind in terms of innovation while this particular format also attracts much less investment from manufacturers. Most consumers who still opt for powders do so ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Greece

Home care sales in Greece registered a decline in 2015, a trend that characterised the previous four years. In fact, value sales declined at a faster rate in 2015 in comparison to the previous years. Aggressive promotional activities are partly the ...

Jan 2016 | US$2,650 | Pages: 71 | Add to cart | View details
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