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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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City Review

Athens City Review

In 2012, Athens, the key metropolitan region in Greece, is coping with economic recession, a rocketing unemployment rate, and citizen discontent, often leading to rioting on the city's streets. Between 2007 and 2012, average household income in ...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

Country Report

Computers and Peripherals in Greece

Spectacular growth for tablets and signs of stabilisation for the rest of computers and peripherals were the main stories in 2014. Total volume sales of tablets rocketed by 264% in 2013 and by another 61% in 2014, to reach 694,800 units – and ...

Nov 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Home Audio and Cinema in Greece

After four years of double-digit declines for home audio and cinema, volume sales saw a slower decline in 2014, as the category tended to stabilise at this low point. Amidst yet another difficult year for the economy, the majority of Greek consumers ...

Nov 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Imaging Devices in Greece

The ongoing economic recession and the proliferation of smartphones caused imaging devices to decline for yet another year, recording a 13% decline in retail volume terms in 2014. The momentum of smartphones, which are equipped with cameras which ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

In-Car Entertainment in Greece

The landscape of in-car entertainment underwent a dramatic transformation over recent years, as the recession took a severe toll on sales of cars, which touched a historic low in 2013, with 59,000 new cars sold, compared with sales of 280,000 in ...

Nov 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Mobile Phones in Greece

Despite cuts in consumer spending due to the economic recession, the proliferation of smartphones remained strong during 2014, changing the landscape of mobile telephony in Greece. 2013 was the first year in which sales of smartphones surpassed those...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Consumer Electronics in Greece

The ongoing recession which hit the Greek economy continues to put immense pressure on consumer electronics. Shrinking disposable incomes caused by raging unemployment rates, and the unprecedented austerity measures undertaken by the Greek ...

Nov 2014 | US$1,900 | Pages: 81 | Add to cart | View details

Country Report

Portable Players in Greece

Retail volume sales of portable players in Greece declined by 39% in 2014. Like so many other product types, portable MP3 players and portable multimedia players are gradually disappearing due to the proliferation of smartphones with audio and video ...

Nov 2014 | US$900 | Pages: 24 | Add to cart | View details

Future Demographic

Greece in 2030: The Future Demographic

In 2030, the population of Greece will reach 10.3 million, a decrease of 7.4% from 2012. Population decline over this period will be driven by natural depopulation due to the number of deaths exceeding the number of births, as well as negative net ...

Nov 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in Greece

As a result of dog ownership declining and with the recession resulting in disposable incomes shrinking, spending on dog food is set to fall further in 2014. The decline will be marginal in volume terms but value sales will continue to fall at a ...

Nov 2014 | US$900 | Pages: 28 | Add to cart | View details

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