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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Global Economic Forecasts: Q4 2016

    Nov 2016

    The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. The real impact of the new leadership to the fundamentals of the US economy will show once some new policies start to be ...

    US$1,325
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    Country Report

    Packaged Food in Greece

    Nov 2016

    Packaged food in Greece has continued to post a decline in current value terms in 2016, at a slighter higher rate in comparison to 2015. VAT hikes in 2015 resulted in an increase in retail prices across packaged food. However, in volume terms most ...

    US$7,150
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    Country Profile

    Greece: Country profile

    Oct 2016

    Greece’s economy will contract for a second consecutive year in 2016. Athens’ three-year bailout deal entails a number of fiscal cuts that are a significant drag on the economy. While private consumption is not expected to grow in 2016, fixed ...

    US$150
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    Country Report

    Breakfast Cereals in Greece

    Oct 2016

    The key trends driving product development in breakfast cereals are indulgence and boosting nutritional value. To meet the demand for indulgence, manufacturers introduced chocolate, nuts, dried fruits or honey, focusing increasingly on improving the ...

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    Country Report

    Processed Fruit and Vegetables in Greece

    Oct 2016

    Home cooking is becoming increasingly more common in Greece in response to the ongoing recession as consumers try to save money by shifting away from foodservice. The trend continued to move forward during 2016 as well due to the new turbulences in ...

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    Country Report

    Processed Meat and Seafood in Greece

    Oct 2016

    2016 was characterised by the residual effects of the capital controls posed in Greek transactions in summer 2015 and the according turbulences in the socio-economic environment as well as the VAT increase on processed food introduced in July 2015. ...

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    Country Report

    Rice, Pasta and Noodles in Greece

    Oct 2016

    Due to maturity, rice was the worst performer in 2016, while growth was also hindered by the fact that in 2015 the capital control introduced in summer 2015 pushed consumers to stock up, hence demand went down in 2016 as consumers had a stock of rice...

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    Country Report

    Baked Goods in Greece

    Oct 2016

    The prevalence of bakeries in Greece is influencing the performance of baked goods, as for many consumers packaged products cannot compete with the freshness of those available via specialist retailers. The number of bakeries increased over the ...

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    Country Report

    Soup in Greece

    Oct 2016

    Although the number of Greeks that consider soup to be the basis of a solid meal is increasing, especially among the younger generation of urban Greeks, within the context of the ongoing shift towards healthier and lighter meal options, for most ...

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    Country Report

    Spreads in Greece

    Oct 2016

    The ongoing economic recession has pushed many Greek consumers away from purchasing snacks in consumer foodservice outlets. In addition, awareness of the importance of having breakfast is rising in Greece, which represents a change from the previous ...

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    Country Report

    Ready Meals in Greece

    Oct 2016

    The 2015 imposition of capital controls in Greece was further interruption on the road to stability and growth in the Greek economy. On top of that, there was also a general VAT increase on food that was implemented in late 2015 and this placed ...

    US$990
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    Country Report

    Sauces, Dressings and Condiments in Greece

    Oct 2016

    The general turbulence seen in the Greek economy in 2015 and the overall residual effects of the recession continued to have a significant negative effect on the spending patterns of consumers, influencing cooking and dining trends during 2016 as ...

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    Country Report

    Consumer Lending in Greece

    Oct 2016

    Consumer lending reached a historic low in Greece in mid-2016. Hints of positive growth in gross lending that emerged in the autumn of 2014 evaporated in 2015, amid political and economic turbulence that climaxed with the imposition of capital ...

    US$2,100
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    Country Report

    Home Video in Greece

    Oct 2016

    There is a clear trend towards bigger and more advanced televisions in Greece in 2016. Greeks have shown an increasing preference for internet-smart, 4K TVs of a bigger size, which are becoming all the more affordable, with televisions between ...

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    Country Report

    Imaging Devices in Greece

    Oct 2016

    The proliferation of smartphones with ever improving in-built cameras, and the subsequent all-in-one trend, continues to inflict heavy losses on cameras, which has seen a further decline of 17% in retail volume terms in 2016. As smartphones devices ...

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    Country Report

    In-Car Entertainment in Greece

    Oct 2016

    After a turbulent 2015, marked by the imposition of capital controls which caused anomalies in the import of in-car entertainment products, volume sales of in-car entertainment have stabilised in 2016, with only a slight decline recorded. In-dash ...

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    Country Report

    Home Audio and Cinema in Greece

    Oct 2016

    The economic recession and technological developments and constantly transforming consumer trends, are the key factors shaping home audio and cinema in Greece. Financially strained Greek consumers are keen to cut down on any purchase considered to be...

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    Country Report

    Mobile Phones in Greece

    Oct 2016

    Smartphones dominates the consumer electronics industry in Greece, as ever-increasing numbers of Greek consumers embrace the all-in-one trend. Smartphones is cannibalising categories like fixed lens digital cameras, in-car navigation, portable media ...

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    Country Report

    Consumer Electronics in Greece

    Oct 2016

    Consumer electronics has witnessed a continuous decline since the outbreak of the Greek crisis in 2009. High unemployment rates, reduced wages and pensions, rising taxation and general uncertainty has led to the decline of the industry. While 2014 ...

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    Country Report

    Portable Players in Greece

    Oct 2016

    Wireless speakers has been the only category within portable players to record a positive performance in Greece during 2016. The connectivity and all-in-one trends which are built around smartphones have had a positive impact on certain products like...

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