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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Cider/Perry in Greece

Sales of cider/perry increased in 2015, despite socioeconomic developments which resulted in losses for all other alcoholic drinks categories. This is because cider/perry has been attracting large investment by companies, with new products and a ...

Jun 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

Parallel imports are very significant in RTDs/high-strength premixes, especially for spirit-based RTDs. This is because these drinks (like cider/perry) are imported by small-scale distributors which supply alcoholic drinks to the islands only. Such ...

Jun 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Spirits in Greece

The key trends in spirits in 2015 were premiumisation and the trend towards cocktails. Greeks considerably reduced their consumption of spirits over the review period, yet this resulted in a flourishing premiumisation trend, as they became more ...

Jun 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Wine in Greece

The introduction of excise tax was the big news for wine in Greece in 2015. The change in wine taxation was voted in autumn 2015, and will come into effect in January 2016. Whilst the excise will be rather low, at €0.15 per bottle, this has caused ...

Jun 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

Whilst by the end of 2014 sales of alcoholic drinks started to show signs of recovery for the first time since the outbreak of the recession, with most categories registering either a modest decline in sales or even marginal positive growth, 2015 ...

Jun 2016 | US$2,100 | Pages: 76 | Add to cart | View details

Country Report

Cat Food in Greece

Cat food is anticipated to continue declining in both current value and volume terms in 2016, with the category’s performance expected to be only slightly better in comparison to 2015. This is because the country is far from witnessing stability and ...

May 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Dog Food in Greece

Sales are not anticipated to recover in 2016 as the situation within the country is still volatile both in the economic and political landscape, with consumer confidence remaining very low as a result. In this context dog food is estimated to decline...

May 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Other Pet Food in Greece

With the country’s economy not expected to recover in 2016 and with uncertainty remaining widespread, acquiring a pet will not be a priority in the short term and this is set to have a negative impact on sales of other pet food. These other pet ...

May 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Pet Care in Greece

Pet care sales decline in 2016 both in current value and volume terms, influenced by the hardships in the country’s economy. This decline is faster than the review period average, yet slower in comparison to 2015, which was a very bad year for pet ...

May 2016 | US$2,100 | Pages: 54 | Add to cart | View details

Country Report

Pet Products in Greece

Given that consumer confidence has not fully recovered yet from the turbulent events of 2015 in Greece’s political and economic landscape, sales of pet care products are set to see a further decline in 2016. However, this is expected to be at a ...

May 2016 | US$990 | Pages: 24 | Add to cart | View details

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