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Country Report

Baby and Child-Specific Products in Greece

According to latest Eurostat data, the number of births in Greece reached 94,100 in 2013, compared to 100,980 in 2012 (National Bureau of Statistics data), 106,000 in 2011 and 117,900 in 2009. The continuous decline in the number of births is related...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Greece

Amidst the recession, companies continue an all-out war of promotions and discounts in bath and shower, hindering value growth, which declines by 4% in 2014. The biggest category within bath and shower, body wash/shower gel, has been saturated by ...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Colour Cosmetics in Greece

Financially-ridden Greek consumers remained focused on the staples of colour cosmetics (mascara, foundation/concealer, powder, lipstick) during the financially difficult 2014, and opted for value-for-money offerings. Offers and discounts were ...

May 2015 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Deodorants in Greece

Product-wise, two main trends characterised deodorants in 2014. The first and main trend, which is here to stay, is favouring variants with fewer chemicals, which translates to increasing demand for paraben-free, and secondarily for aluminium-free ...

May 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Depilatories in Greece

Contradictory trends influence the performance of depilatories in Greece. While the recession originally forced women to reduce visits to salons and opt for depilation at home, increasing offers and discounts for laser hair removal makes this ...

May 2015 | US$1,000 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Greece

2014 was yet another year of decline for fragrances in recession-ridden Greece, but this fall seems to become more moderate. Sales of fragrances, being luxury items, have been severely hit ever since the recession came about. The recession trends ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Hair Care in Greece

High levels of innovation characterised hair care in 2014. Product features and developments previously found only in the niche category of salon hair care are now flooding the supermarkets. Product innovation is mainly focused on two areas; the use ...

May 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in Greece

Men’s grooming is particularly affected by the recession, given that consumers are opting increasingly for products that can cover the needs of the whole family instead of gender-specific ones. This trend translates to losses for men’s grooming, with...

May 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Oral Care in Greece

Despite the recession, oral care displays a positive performance in Greece in 2014, as Greek consumers are trying to use prevention to avoid visits to the dentist that can actually cost them more. In fact, protection from caries, the most common ...

May 2015 | US$1,000 | Pages: 28 | Add to cart | View details

Country Report

Beauty and Personal Care in Greece

The ongoing recession along with its devastating effects on disposable incomes take their toll on beauty and personal care value sales for yet another year in 2014. However, stabilisation trends are emerging in volume sales across a number of ...

May 2015 | US$2,650 | Pages: 119 | Add to cart | View details
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