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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Total: (175)



Country Report

Bakery in Greece

With a 74% value share, unpackaged/artisanal products held the lion’s share in baked goods in 2014, with its presence being stronger in bread and pastries. In terms of packaged products, Papadopoulos ranked first with its value share reaching 3% in ...

Nov 2014 | US$2,100 | Pages: 74 | Add to cart | View details

Country Report

Meal Replacement in Greece

Greek female consumers are conscious about their weight, yet overall meal replacement products do not have an established consumer base. Obese or overweight individuals tend to either visit weight loss clinics or nutritionists when they want to lose ...

Nov 2014 | US$990 | Pages: 50 | Add to cart | View details

Country Report

Other Dairy in Greece

Most other dairy products in Greece lag behind in terms of development and innovation and this, combined with the considerable decline that Greeks have seen in their disposable incomes and which is stopping them from purchasing anything that is not ...

Nov 2014 | US$990 | Pages: 62 | Add to cart | View details

Country Report

Sugar Confectionery in Greece

Although sugarised products continue to account for the bulk of sales in sugar confectionery and despite the fact that sugar free is not a key priority among Greeks when they purchase sugar confectionery, products without sugar have been under the ...

Nov 2014 | US$990 | Pages: 56 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Greece

Strained yoghurt is the key driver of growth in the category, witnessing the highest increase in sales despite the recession. In terms of packaging, consumers are increasingly migrating to 1kg packs that offer value for money, while added-value ...

Nov 2014 | US$990 | Pages: 66 | Add to cart | View details

Country Report

Baby Food in Greece

With the birth rate declining further, baby food is set to post yet another year of negative current value growth in 2014. As a result of the economic downturn and a huge rise in unemployment, insecurity is widespread in the country, forcing Greeks ...

Nov 2014 | US$990 | Pages: 60 | Add to cart | View details

Country Report

Cheese in Greece

The Minister of Development announced in 2013 that producers will be allowed to legally sell cheese in food markets, something which was not permitted in the past. This change in legislation has benefited small-scale producers but has led to big ...

Nov 2014 | US$990 | Pages: 66 | Add to cart | View details

Country Report

Chocolate Confectionery in Greece

Being an affordable indulgence product sold in a wide range of outlets to which consumers have easy access at any time has contributed to the performance of chocolate confectionery. Despite the recession, volume sales of chocolate confectionery were ...

Nov 2014 | US$990 | Pages: 53 | Add to cart | View details

Country Report

Drinking Milk Products in Greece

The ageing population in Greece is having an influence on the consumption patterns of dairy products in general, especially milk. Older consumers have concerns about cholesterol levels and this is pushing many to opt for reduced-fat or fat-free milk....

Nov 2014 | US$990 | Pages: 62 | Add to cart | View details

Country Report

Gum in Greece

The latest trend in gum is for products which offer a longer-lasting flavour. The trend began with the launches of Trident 40 Minutes and Mentos 45 Minutes. The recession remains a major obstacle to growth, with gum posting a 12% decline in current ...

Nov 2014 | US$990 | Pages: 50 | Add to cart | View details

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