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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Cider/Perry in Greece

Despite the growth in tourism, which was expected to boost sales of cider in 2013, this did not happen, simply because the northern Europeans who visited Greece this year, and who are the key consumer base for cider, opted mostly for all-inclusive ...

Jun 2014 | US$1,000 | Pages: 31 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

RTDs/high-strength premixes witnessed a steep decline in 2013, with all the different product types failing to establish a consumer base. Vodka-based Smirnoff North and Ursus Roter lost momentum amidst the recession, as Greeks no longer ordered ...

Jun 2014 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

After several years of steep declines, 2013 was a better year for alcoholic drinks in Greece. Although growth remained negative in both current value and volume terms, the declines were more moderate in comparison with previous years, with some ...

Jun 2014 | US$2,100 | Pages: 97 | Add to cart | View details

Country Report

Beer in Greece

In view of the political unrest in the Middle East, and with Ryanair introducing more flights to several islands in Greece, tourist arrivals to Greece saw a significant rise in 2013. This had a positive impact on sales of beer, which during the ...

Jun 2014 | US$1,000 | Pages: 42 | Add to cart | View details

Country Report

Wine in Greece

Despite the fact that Greece produces a good amount of wine, spending on wine is declining. Greeks are drinking less wine nowadays, but also, when they do, price is a key factor in terms of which wine they choose. Artisanal products claimed an ever ...

Jun 2014 | US$1,000 | Pages: 42 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Greece

Studies indicate that Greek consumers are amongst the most pessimistic in Europe and it is not difficult to see why. In 2012, the Greek economy contracted for the fifth consecutive year, unemployment climbed to an average of 24.3% and disposable ...

Oct 2013 | US$2,100 | Pages: 48 | Add to cart | View details

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