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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Laundry Care in Greece

With the launch of Dixan Mega Caps and Ariel Excel Tabs, liquid tablet detergents was introduced to the Greek laundry care category. Both launches were supported by above- and below-the-line activities, which seems to have been successful in ...

Apr 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Care in Greece

With the country falling deeper into recession and disposable incomes squeezed further in 2013, and in the context of tax hikes and rising living costs, it comes as no surprise that spending on home care products fell. Consumers seemed to want to ...

Apr 2014 | US$2,400 | Pages: 69 | Add to cart | View details

Country Report

Polishes in Greece

Lack of innovation and investment from manufacturers hindered growth in polishes, which for another consecutive year witnessed a steep decline in sales. Polishes is a rapidly declining category given the radical changes in Greek households, such as a...

Apr 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Greece

Trigger sprays were the key drivers for growth in surface care in 2013, following large investments by manufacturers. With their selling price being higher in comparison to other formats, manufacturers regard sprays as a solution for boosting value ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Greece

With the country falling deeper into recession, consumption patterns changed in Greece and toilet care was no exception. Sales of toilet care declined in 2013 both in retail value and volume terms, with the decline being steeper in value terms due to...

Apr 2014 | US$900 | Pages: 19 | Add to cart | View details

Statistical Reference Handbook

European Marketing Data and Statistics 2014

Comparable demographic, economic and marketing statistics for 45 European countries presented in a concise, easy to understand format.

Nov 2013 | US$475 | View details

Consumer Lifestyle

Consumer Lifestyles in Greece

Studies indicate that Greek consumers are amongst the most pessimistic in Europe and it is not difficult to see why. In 2012, the Greek economy contracted for the fifth consecutive year, unemployment climbed to an average of 24.3% and disposable ...

Oct 2013 | US$1,900 | Pages: 48 | Add to cart | View details

Statistical Reference Handbook

Consumer Europe 2014

A popular reference book to identify consumer market trends. It has comparable market size statistics for hundreds of consumer products.

Aug 2013 | US$600 | View details
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