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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Cotton Wool/Buds/Pads in Greece

Cotton pads are taking market share from de-make up facial wipes. In value terms, cotton pads is for the third consecutive year the largest area within cotton wool/buds/pads. Pads performed better in volume, yet in value their growth was hindered by ...

Mar 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Incontinence in Greece

Demographics and promotional activities drive the incontinence category in Greece forward, with volume sales registering positive growth despite the economic downturn. The fact that Greece has an ageing population creates prosperous ground for growth...

Mar 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Bottled Water in Greece

2014 saw an impressive increase in tourist arrivals. This provided a substantial boost to bottled water sales as tourists account for around 12-15% of overall bottled water consumption in Greece. Increasing tourism, however, was not enough to ...

Mar 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Carbonates in Greece

Carbonates started to show signs of a recovery in the off-trade channel in 2014, witnessing marginal volume growth. This was mostly due to the products’ performance in supermarkets, where sales increased as a result of aggressive discounting.

Mar 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Concentrates in Greece

The launch of Lipton Ice Tea & Honey continued to generate growth for powder concentrates in both current value and volume terms in 2014. The category, which has suffered from a lack of investment and innovation for several years, was rejuvenated by ...

Mar 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Juice in Greece

2014 was a better year for juice, with promotional activities stimulating consumer interest in the category. Although juice consumption has dropped tremendously from previous years, the category is gradually recovering, with growth remaining negative...

Mar 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Soft Drinks in Greece

2014 was a better year for soft drinks, with the market starting to show signs of recovery. Growth rates remained negative in most categories but the decline in sales was more moderate in comparison to previous years. Negative growth was mostly ...

Mar 2015 | US$2,100 | Pages: 76 | Add to cart | View details

Country Report

RTD Coffee in Greece

Starbucks Discoveries was introduced to the Greek market in October 2014 by Arla Foods Hellas SA. In view of the time that the launch took place, its impact on the category was marginal, although it is set to become a driver of growth in 2015.

Mar 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession and the fact that RTD tea has been witnessing a steep decline in sales, heavy investment in the category continues. Several new launches were seen in 2014, reflecting the fact that manufacturers seem to still consider RTD ...

Mar 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sports Drinks in Greece

Energy drinks continued to cannibalise sales of sports drinks in Greece in 2014. With awareness regarding the different positioning of the two product types being very low, and only a niche consumer base actually purchasing sports drinks for their ...

Mar 2015 | US$990 | Pages: 22 | Add to cart | View details
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