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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Smoking Tobacco in Greece

Pipe tobacco is generally preferred by older Greek smokers and was until recently considered a habit of the past. Although for the majority of younger smokers, pipes were regarded as old-fashioned, there was a revival of the pipes trend among some ...

Aug 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Vapour Devices in Greece

Vapour devices first appeared in Greece in 2007-2008, yet with a negligible share at the beginning. The products began to become widely available in 2011.

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Briefing

Income and Expenditure: Greece

Consumer income and expenditure in Greece have been hit hard by the country’s debt crisis and economic recession, as unemployment mounts and government spending plunges. Owing to growing income inequality, the middle class is shrinking, weighing on ...

Jul 2015 | US$250 | Pages: 14 | Add to cart | View details

Country Briefing

Technology, Communications and Media: Greece

Recession, high unemployment and sharp investment contraction have translated into a shrinking Greek telecom sector. The debt crisis and economic turmoil have affected fixed broadband coverage, which is the lowest in Western Europe. The mobile ...

Jul 2015 | US$250 | Pages: 13 | Add to cart | View details

Country Briefing

Business Environment: Greece

Greece’s severe economic crisis has contributed to a deterioration of the country’s business climate, due to economic uncertainty that has curbed public investment and foreign direct investment (FDI) levels; soaring unemployment; and rising total tax...

Jun 2015 | US$250 | Pages: 12 | Add to cart | View details

Country Report

Beer in Greece

The merger between Olympic and Mythos breweries, which was completed in November 2014, brought significant changes to the competitive landscape. With two of the largest breweries joining forces and Athenian Brewery having witnessed substantial losses...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cider/Perry in Greece

Sales of cider/perry experienced remarkable growth in 2014, especially given the gloomy scenario within other alcoholic drinks in Greece. However, in spite of this rise, consumption per capita remained low and most Greek consumers still regarded ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

Despite cocooning developing into a key trend in Greece and the fact that most products in the category are positioned for home consumption, as well as several strong new product launches over the review period, RTDs/high-strength premixes was not ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Spirits in Greece

Cocktails became established as a key trend in Greece in 2014, and this created a prosperous basis for growth in a number of categories. In 2014, bitters recorded a volume increase of 6% in the on-trade, driven by the good performance of Aperol which...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Wine in Greece

Wine continued to register negative total volume growth in 2014, due to a variety of reasons. Greeks reduced their consumption of wine during the recession, although wine was amongst the most resilient categories, given its lower unit prices in ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

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