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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Tourism Flows Domestic in Greece

Domestic tourism in Greece is far more common than outbound tourism. The widespread availability of tourist sites in the country greatly contributes to this. Most Greeks take their holidays during the summer, and with most favouring beach holidays, ...

Jul 2014 | US$990 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Greece

Coverage in the Chinese media drove a boost in arrivals from China in 2013. With a number of Chinese celebrities having chosen Greece as a background setting to promote their new works, the popularity of Greece as a holiday destination among Chinese ...

Jul 2014 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Greece

The number of outbound departures declined by 2% in 2013. International travel is not as common among Greeks as among other Europeans. There are many Greeks who have never left the country, with a good proportion not having any interest in travelling...

Jul 2014 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in Greece

The number of people visiting tourist attractions in 2013 increased by 5% to reach 23 million. Value sales, however, declined by 6% in current terms to €434 million. Historical buildings/sites was the best performing category, registering a 16% ...

Jul 2014 | US$990 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Greece

Ryanair launched flights from Athens E Venizelos Airport to Rome, Milan, London, Brussels and Paphos as well as Crete, Rhodes and Thessaloniki in spring 2014. This is set to boost tourism and lead to fierce competition by forcing other airlines to ...

Jul 2014 | US$990 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Greece

Demand for travel accommodation in 2013 was on the rise as a result of an increase in the number of visitors. The number of bed nights thus saw an increase of 7% on 2012. This was largely the outcome of a prolonged tourist season as in 2013 arrivals ...

Jul 2014 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Greece

Travel retail sales posted an increase of 4% in current value terms in 2013. With value sales of €439 million, offline package holidays was the largest category within travel retail, although it has been stagnating as more Greeks are starting to ...

Jul 2014 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$990 | Pages: 10 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in Greece

Studies indicate that Greek consumers are amongst the most pessimistic in Europe and it is not difficult to see why. In 2012, the Greek economy contracted for the fifth consecutive year, unemployment climbed to an average of 24.3% and disposable ...

Oct 2013 | US$2,100 | Pages: 48 | Add to cart | View details

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