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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Dairy in Greece

With a 7% value share, FrieslandCampina continues to lead a fragmented category due to its very strong presence in packaged and unpackaged hard cheese. The company markets the brands Nounou, Milner and Fina. Fage SA ranks a close second, with ...

Nov 2014 | US$2,100 | Pages: 88 | Add to cart | View details

Country Report

Financial Cards and Payments in Greece

The ongoing recession which hit the Greek economy continued to put immense pressure on consumer spending, and this had an adverse effect on payments, whether electronic payments or cash transactions. Tumbling disposable incomes, high unemployment ...

Oct 2014 | US$2,100 | Pages: 66 | Add to cart | View details

Country Report

Consumer Lending in Greece

Caution was the key characteristic of consumer lending in 2014, as everybody sought to confirm whether stabilisation was a real trend, or just political optimism. For this reason, consumer credit in Greece remained at extremely low levels during ...

Oct 2014 | US$2,100 | Pages: 17 | Add to cart | View details

Country Report

Health and Wellness Tourism in Greece

Health and wellness tourism posted a decline of 43% in current value terms in 2013. The decline derived primarily from medical tourism, with poor infrastructure and major cuts in the healthcare system amidst the recession hindering growth and the ...

Jul 2014 | US$990 | Pages: 8 | Add to cart | View details

Country Report

Travel and Tourism in Greece

2013 was a good year for the travel and tourism industry in Greece despite the economic downturn. The number of international visitors increased significantly while domestic trips displayed better results in comparison to previous years. The increase...

Jul 2014 | US$2,100 | Pages: 60 | Add to cart | View details

Country Report

Tourism Flows Domestic in Greece

Domestic tourism in Greece is far more common than outbound tourism. The widespread availability of tourist sites in the country greatly contributes to this. Most Greeks take their holidays during the summer, and with most favouring beach holidays, ...

Jul 2014 | US$990 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in Greece

Coverage in the Chinese media drove a boost in arrivals from China in 2013. With a number of Chinese celebrities having chosen Greece as a background setting to promote their new works, the popularity of Greece as a holiday destination among Chinese ...

Jul 2014 | US$990 | Pages: 13 | Add to cart | View details

Country Report

Tourism Flows Outbound in Greece

The number of outbound departures declined by 2% in 2013. International travel is not as common among Greeks as among other Europeans. There are many Greeks who have never left the country, with a good proportion not having any interest in travelling...

Jul 2014 | US$990 | Pages: 12 | Add to cart | View details

Country Report

Tourist Attractions in Greece

The number of people visiting tourist attractions in 2013 increased by 5% to reach 23 million. Value sales, however, declined by 6% in current terms to €434 million. Historical buildings/sites was the best performing category, registering a 16% ...

Jul 2014 | US$990 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Greece

Ryanair launched flights from Athens E Venizelos Airport to Rome, Milan, London, Brussels and Paphos as well as Crete, Rhodes and Thessaloniki in spring 2014. This is set to boost tourism and lead to fierce competition by forcing other airlines to ...

Jul 2014 | US$990 | Pages: 11 | Add to cart | View details

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