Hong Kong, China

Hong Kong started 2022 with the fifth wave of COVID-19, with over 1.2 million citizens testing positive during the first quarter of the year. The outbreak dramatically intensified consumers’ concerns regarding their health and wellness, particularly…

Local consumers have been paying greater attention to their diets as well as their gut health since the pandemic. As such, when consumers in Hong Kong choose cooking ingredients and meals, the natural claim is one of their main concerns. It is…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Hong Kong covers production and consumption trends in agricultural commodities, energy…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Hong Kong,…

Value sales of premium and luxury cars fell by 3% to total HKD20.2 billion in 2023. After two years of exceptionally strong growth in 2021 and 2022, sales were unable to be maintained at this high level. Nevertheless, sales remained significantly…

Personal luxury retail value sales rose by 12% in 2023 to reach HKD90.5 billion, supported by growth recorded by leading brand providers, such as Richemont Asia Pacific Ltd and Rolex (Hong Kong) Ltd. The resumption of international travel greatly…

Retail value sales of luxury goods in Hong Kong rose by 12% in 2023 in current terms, to amount to HKD124.7 billion, exceeding the pre-pandemic level of sales. The revival of shopping in person, socialising, and the resurgence of travel and tourism…

Value sales of fine wines/champagne and spirits grew by 16% to total HKD1.1 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with friends remains a priority leisure activity, following the…

Despite macroeconomic adversity on a global scale, tourism demand was on the rise in 2023, with a growing number of visitors taking their holidays in Hong Kong. This represented an improvement on 2021 and 2022, when restrictions related to COVID-19…

Retail volume sales of flavoured and plain yoghurt have experienced consistent growth in Hong Kong, which can be attributed to sustained demand for yoghurt even after the pandemic, which is set to be maintained in 2023. The pandemic has had a…

Retail volume sales of soy drinks have been growing at a slow but stable rate over the years, due to consistent consumer demand and the maturity of the category, with this trend set to be maintained in 2023. Soy drinks have been popular in Hong Kong…

The demand for and retail volume sales of other dairy products experienced decline even before the pandemic, primarily driven by a shift in consumer preference. Despite a year of respite in 2020, this shift was largely unaffected by the COVID-19…

The retail volume demand for drinking milk products in Hong Kong has gradually stabilised, subsequent to an unprecedented surge witnessed during the height of the pandemic, followed by a strong decline. Over the course of the pandemic, retail sales…

Retail volume sales of dairy products and alternatives in Hong Kong showed a slight resurgence in 2022 as the pandemic subsided, and this is set to continue in 2023, benefiting from the restoration of local consumption and the return of tourists.…

Sales of cheese in Hong Kong are expected to experience a significant retail current value boost in 2023, mainly due to a substantial rise in the average unit price. The overall unit price of cheese is set to increase by over 10% compared with the…

The consumption of butter in Hong Kong experienced robust total volume growth following the initial pandemic disruption. Over the course of recent years, butter consumption in Hong Kong has been consistently influenced by a variety of lifestyle…

In 2023, baby food in Hong Kong is set to experience significant retail volume and current value rebounds, following the end to the pandemic and the lifting of all COVID-19 restrictions. The sharp recovery of baby food owes much to the reopening of…

Glass remains the leading packaging type in sweet spreads, but rigid plastic has been steadily taking share from it during the review period. The growing preference among local consumers for rigid plastic over glass is particularly evident in nut-…