Hong Kong, China

The reopening of society after the end of the pandemic restrictions means that consumers are returning to out-of-home entertainment and thus have a lesser need for in-home entertainment setups, such as home cinema and audio. Indeed, this has led to…

Headphones is the other category enjoying healthy volume growth, thanks to the ongoing popularity of TWS earbuds – which continues to trend thanks to a growing range of brands, across price points, being launched. Consumers can thus pick and choose…

2023 is a challenging year for consumer electronics, due to a combination of plateauing growth in several key categories – namely, computers, in-home consumer electronics, and smartphones, as well as a sluggish overall sales rebound following the…

Computer sales in Hong Kong continue to fall in 2023, as after-effects from the pandemic continue to impact logistics, such as shipping and manufacturing. Added to which, due to lower consumers spending confidence, companies continue to witness…

Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…

In the second half of 2022, there was a recovery for sweet biscuits, snack bars, and fruit snacks, as local consumers began to resume their social life. With COVID-19 restrictions easing and vaccination rates increasing in the second half of the…

Retail volume and retail current value sales of medicated confectionery have recovered after the decline seen in 2020, which can be attributed to the heightened focus on health and wellbeing during and after COVID-19. In Hong Kong, the outbreak of…

COVID-19 remains a key factor shaping snacks, which is leading to positive impacts in certain categories, and negative impacts in others. From March 2023, when Hong Kong eventually ended the mask mandate, chewing gum, which serves as a convenient way…

Potato chips remained one of the most popular savoury snacks amongst consumers in Hong Kong in 2022, experiencing a steady increase in retail volume terms, which was primarily attributed to the growing prevalence of snacking occasions, such as the…

In Hong Kong, the impact of COVID-19 began to diminish in the second half of 2022, and so did the craving for ice cream as eating habits changed. In particular, take-home ice cream witnessed a stronger decline compared with impulse ice cream in this…

The COVID-19 pandemic had a negative impact on sales of gum, and made its recovery protracted. However, starting from the second half of 2022, people started to return to their normal social life, leading to an increasing number of occasions for…

Hong Kong consumers are becoming more adventurous in their search for new taste experiences, and players are finding ways to cater to consumers’ expanding palate in chocolate confectionery. For example, in late 2022, Hong Kong’s dominant distribution…

The number of households is set to increase moderately in Hong Kong over 2022-2027, with couples with children remaining the dominant type. In 2022, household spending was notably affected by elevated prices, with a fifth of annual household spending…

With Hong Kong’s economy reopening, consumer spending and income growth are expected to accelerate. However, elevated prices lead to more cautious consumer behaviour, while income inequalities persist at high levels, with wealth concentrated among a…

China’s increasing influence on Hong Kong’s political scene continues to undermine democracy. The economy is expected to recover well and inflation is under control, but the currency’s peg to the US dollar is leading to higher borrowing costs.…

In 2022, HDPE bottles and folding cartons continued to be the largest pack types in unit volume terms in beauty and personal packaging in Hong Kong. Hong Kong has a strong consumer culture that values aesthetic appeal and luxury, and folding cartons…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

The alcoholic drinks industry in Hong Kong saw a rapid rebound in total volume sales in 2021, and this trend continued in 2022. As foodservice outlets were less affected by social distancing measures, and with the easing of restrictions on the…