Hong Kong, China

The broader reopening of Hong Kong since late 2022 has unleashed a wave of travel enthusiasm amongst consumers in Hong Kong, with Japan emerging as a key destination. The revenge travel trend has continued into 2023, resulting in a significant…

Total card transactions in Hong Kong, along with electronic direct/ACH transactions and mobile payments, are recording double-digit growth rates in 2023 as consumption recovers from the pandemic. This is mainly being driven by overseas consumption…

The reopening of society after the end of the pandemic restrictions means that consumers are returning to out-of-home entertainment and thus have a lesser need for in-home entertainment setups, such as home cinema and audio. Indeed, this has led to…

Historically, tourism expenditure has played a crucial role in premium beauty and personal care in Hong Kong, holding up to 20% share of sales. The return of tourism flows and the reopening of borders have provided a much-needed boost to the segment,…

Local consumers have been paying greater attention to their diets as well as their gut health since the pandemic. As such, when consumers in Hong Kong choose cooking ingredients and meals, the natural claim is one of their main concerns. It is…

The smoking population in Hong Kong has been steadily declining thanks to the strong smoking cessation campaigns implemented by the government over the past decades. Through education and banning the sale of e-cigarettes in 2022, the government has…

Glass packaging remains the leading choice for sauces, dips and condiments in Hong Kong due to its transparency, perceived quality, inert properties, recyclability and customisation potential. Glass bottles and glass jars are seen as an optimum…

In Hong Kong, the preference for plant-based milk is on the rise, driven by a shift towards healthier and more sustainable dietary choices. Unlike traditional soy milk, deeply rooted in Chinese diets, plant-based milk varieties are gaining popularity…

Apparel and footwear specialists saw a significant rebound in sales in Hong Kong in current value terms in 2023. Inbound tourism and private consumption continued to recover in 2023, and improvements in household income helped retail sales to rebound…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Flexible plastic is the leading pack type in meals and soups packaging in Hong Kong. This can be attributed to several factors, with convenience playing a significant role. Flexible plastic packaging offers ease of use, storage and portability,…

The popularity of scientific/educational toys in Hong Kong continued to grow in 2023. These types of toys are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven popular with families…

The rebound in sales of traditional and connected watches in Hong Kong has been driven by the resumption of tourists and increased foot traffic among domestic consumers. Within watches, the higher price tiers experienced a significant rebound in…

After the disruptions to value sales during the 2019 protests and pandemic in 2020, appliances and electronics specialists returned to current value growth in Hong Kong in 2021 and 2022. However, in 2023 appliances and electronics specialists…

Rice, pasta and noodles is expected to see total volume growth in Hong Kong in 2023, with the anticipated volume decline in retail expected to be offset by growth in foodservice. In 2023, rice and pasta in Hong Kong are set to experience slight…

Since late 2022, the broader reopening of Hong Kong has unleashed a desire to travel amongst Hong Kong consumers. The revenge travel trend, which began in 2022, has continued to shape consumer behaviour in 2023. As a result, due to the resumption of…

Value sales of fine wines/champagne and spirits grew by 16% to total HKD1.1 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with friends remains a priority leisure activity, following the…

In 2023, strong current value growth for mass beauty and personal care in Hong Kong was driven by the resumption of tourist expenditure. As international tourists return, there is renewed demand for beauty and personal care products, boosting sales…

The growing emphasis on sustainability and environmental concerns within the packaging industry has led to a reduction in the use of plastic trays for packaging processed meat and seafood products in Hong Kong. Companies like Sealed Air, a prominent…

There has been an increase in the number of Korean weight management brands entering the Hong Kong market. For example, Glam.D launched the cookie & cream flavour Light Meal Shake, tailored to suit the preferences of Hong Kong consumers. Korean…