Hong Kong, China

The popularity of scientific/educational toys in Hong Kong continued to grow in 2023. These types of toys are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven popular with families…

The rebound in sales of traditional and connected watches in Hong Kong has been driven by the resumption of tourists and increased foot traffic among domestic consumers. Within watches, the higher price tiers experienced a significant rebound in…

After the disruptions to value sales during the 2019 protests and pandemic in 2020, appliances and electronics specialists returned to current value growth in Hong Kong in 2021 and 2022. However, in 2023 appliances and electronics specialists…

Rice, pasta and noodles is expected to see total volume growth in Hong Kong in 2023, with the anticipated volume decline in retail expected to be offset by growth in foodservice. In 2023, rice and pasta in Hong Kong are set to experience slight…

Since late 2022, the broader reopening of Hong Kong has unleashed a desire to travel amongst Hong Kong consumers. The revenge travel trend, which began in 2022, has continued to shape consumer behaviour in 2023. As a result, due to the resumption of…

Value sales of fine wines/champagne and spirits grew by 16% to total HKD1.1 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Enjoying a drink with friends remains a priority leisure activity, following the…

Glass packaging remains the leading choice for sauces, dips and condiments in Hong Kong due to its transparency, perceived quality, inert properties, recyclability and customisation potential. Glass bottles and glass jars are seen as an optimum…

In Hong Kong, the preference for plant-based milk is on the rise, driven by a shift towards healthier and more sustainable dietary choices. Unlike traditional soy milk, deeply rooted in Chinese diets, plant-based milk varieties are gaining popularity…

Apparel and footwear specialists saw a significant rebound in sales in Hong Kong in current value terms in 2023. Inbound tourism and private consumption continued to recover in 2023, and improvements in household income helped retail sales to rebound…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

In 2023, demand for baby and child-specific products in Hong Kong continued to recover, driven by a number of trends. Sensitive skin remains one of the top concerns among local parents, and this trend reflects the growing awareness and emphasis on…

In 2023, processed fruit and vegetables in Hong Kong is set to experience a slight current value decline, along with a stronger retail volume decline. This can be attributed to reduced demand for at-home consumption, primarily driven by the return to…

In 2022, retail volume sales of cigars continued to fall due to supply and logistics issues, particularly for Cuban cigars. The shortages had a significant impact on the category as a whole, as the Hong Kong market heavily depends on Cuban cigars.…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Hong Kong covers production and consumption trends in agricultural commodities, energy…

In 2023, total volume demand for processed meat, seafood, and alternatives to meat is set to experience solid growth in Hong Kong, primarily driven by the strong rebound in the foodservice channel, thanks to the return of foot traffic and tourism…

Hong Kong continued to rank as the best place to do business globally, thanks to its simple and efficient tax system, support to small and medium-sized enterprises, efficient banking system, investment incentives, well-developed infrastructure, high…

In the second half of 2022, there was a recovery for sweet biscuits, snack bars, and fruit snacks, as local consumers began to resume their social life. With COVID-19 restrictions easing and vaccination rates increasing in the second half of the…

The removal of mask-wearing and social distancing measures in March 2023 led to rising demand for cough, cold and allergy remedies as respiratory infections increased. Since February 2020, local seasonal influenza in Hong Kong has remained at a low…

On 30 April 2022, the sale of alternative smoking products came to an end in Hong Kong. The legislation prohibited the import, promotion, manufacturing, sale, or possession of any kind of alternative smoking product, including e-vapour products and…

With Hong Kong’s economy reopening, consumer spending and income growth are expected to accelerate. However, elevated prices lead to more cautious consumer behaviour, while income inequalities persist at high levels, with wealth concentrated among a…