Hong Kong, China

Retail volume and retail current value sales of medicated confectionery have recovered after the decline seen in 2020, which can be attributed to the heightened focus on health and wellbeing during and after COVID-19. In Hong Kong, the outbreak of…

The surge in outbound travel, especially to Southeast Asia in 2023, resulted in double-digit current value growth for sun care in Hong Kong. Sunny locations such as Thailand and Singapore were among the top 10 outbound travel destinations for Hong…

Demand for sunglasses is rising, in line with greater mobility outside of the home and the resumption of travel following the reopening of Hong Kong’s border in early 2023. Although domestic sales of sunglasses are expected to decline due to a…

Supermarkets saw a slight current value decline in Hong Kong in 2023, returning almost to the pre-pandemic level of sales. The average selling price of goods in three of the major supermarkets, Wellcome, ParknShop, and U select, increased by 2%…

In 2023, surface care in Hong Kong turned to marginal retail volume decline, but maintained current value growth. Sales were boosted during the pandemic due to consumers’ higher demand to maintain a hygienic home, but as the pandemic ended, consumer…

While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates…

In the second half of 2022, there was a recovery for sweet biscuits, snack bars, and fruit snacks, as local consumers began to resume their social life. With COVID-19 restrictions easing and vaccination rates increasing in the second half of the…

The revenge travel trend has continued in 2023, due to the broader reopening of Hong Kong after the pandemic, which has allowed consumers to travel abroad, with Japan emerging as a key destination. This has resulted in a significant reduction in the…

Glass jars remained the dominant packaging type for sweet spreads in Hong Kong in 2023, despite the rigid plastic pack types – PET bottles and PET jars – continuing to gain share. Glass jars are preferred for their ability to showcase the product's…

Despite the traditional nature of tea, it is continuing to constantly evolve to maintain consumer demands. Tea Château’s unconventional tea capsules have been well-received, with the brand launching new flavours throughout the year. In addition to…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

The overall tissue and hygiene market showed stronger signs of recovery in 2023. The Hong Kong government began gradually relaxing the COVID-19-related social restrictions in early 2023. By March 2023, Hong Kong had fully reopened, with the lifting…

In 2022, retail volume sales of cigarettes remained fairly stagnant, seeing only a minor increase, with sales limited by the fact that smoking prevalence in Hong Kong has decreased over the years thanks to a series of tobacco control initiatives. The…

Toilet care continued to record growth in both retail volume and current value terms in Hong Kong in 2023. Although the pandemic ended, many consumers and businesses alike maintained rigorous cleaning routines and a hygienic bathroom area, including…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The full resumption of quarantine-free travel is the major driver of the expected exceptional spike in inbound arrivals to Hong Kong in 2023. Inbound arrivals are expected to recover to more than 60% of the 2019 level in 2023, with full recovery…

Toys and games in Hong Kong recorded low current value growth in 2023, fuelled by the challenges from the global economic situation as well as local consumers spending elsewhere. Traditional toys and games, in particular, experienced a notable…

The rebound in sales of traditional and connected watches in Hong Kong has been driven by the resumption of tourists and increased foot traffic among domestic consumers. Within watches, the higher price tiers experienced a significant rebound in…

The popularity of scientific/educational toys in Hong Kong continued to grow in 2023. These types of toys are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven popular with families…

2023 is the year that travel in Hong Kong is set to start to see significant recovery from the pandemic. The Hong Kong government gradually released COVID-19-related restrictions from the last quarter of 2022, and started to welcome visitors from…