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Hungary

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary.

Hungary StatisticsConsumer Lifestyles in Hungary

Hungary Country BriefingsFuture Demographics: Hungary in 2030

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    Country Report

    Cigarettes in Hungary

    Aug 2017

    Sales of cigarettes continued to grow in both current value and retail volume terms in 2016, due to the intensive efforts of the government to campaign and reduce illicit trade. The improving economy and purchasing power of consumers also contributed...

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    Country Report

    Tobacco in Hungary

    Aug 2017

    The improving economic environment and resulting further increase in spendable income has benefited tobacco in Hungary. The successful strategy to combat illicit trade has resulted in proportionately increased volume sales through the legal market. ...

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    Country Report

    In-Car Entertainment in Hungary

    Aug 2017

    The economic upturn and the government lowering taxes have resulted in growing spending power, which is the key factor influencing in-car entertainment. While upgrading in-car entertainment is not a priority for most drivers, growing spendable income...

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    Country Report

    Computers and Peripherals in Hungary

    Aug 2017

    While modern convertible laptops posted growth in 2017, overall demand for computers and peripherals declined due to growing saturation and the emergence of competing technologies. Demand for tablets and desktops also dropped significantly in 2017 as...

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    Country Report

    Home Audio and Cinema in Hungary

    Aug 2017

    Home audio and cinema sales stopped declining in volume terms in 2017 while current value sales achieved growth, thanks to the improving purchasing power of Hungarian consumers. Despite growing interest in other categories, such as portable ...

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    Country Report

    Home Video in Hungary

    Aug 2017

    Thanks to the high penetration of digital TVs in Hungarian households, as 94% of households have at least one television as of 2017, while consumers welcome new technologies, LCD TVs is one of the most dynamic categories of consumer electronics. As ...

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    Country Report

    Imaging Devices in Hungary

    Aug 2017

    In 2017, the shrinking of imaging devices sales continued, mainly due to the growing penetration of smartphones with improving camera features, video recording capabilities and editing applications. The latest smartphones are sufficient for more and ...

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    Country Report

    Mobile Phones in Hungary

    Aug 2017

    Hungarians have discovered and started to use more features on their smartphones, which have become an indispensable part of their everyday lives. Many consumers decide to upgrade to more expensive phones instead of investing in several different ...

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    Country Report

    Consumer Electronics in Hungary

    Aug 2017

    Consumer electronics continued on a growth path in 2017. Thanks to improving economic sentiment, purchasing power keeps on increasing and makes it possible for more consumers to purchase a wider range of devices or to upgrade to the latest ...

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    Country Report

    Portable Players in Hungary

    Aug 2017

    Smartphones and tablets are taking over the function of portable media players more and more, and a growing number of Hungarian consumers can afford to buy them. Average users are satisfied with the improving features of smartphones to play media and...

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    Country Report

    Wearable Electronics in Hungary

    Aug 2017

    Wearables are quickly becoming popular with the Y generation; Hungary ranks among the top countries in Europe with its high rate of penetration. In the age group 16-36 years old, 13% owned wearables in 2016. In 2017, the penetration rate of smart ...

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    Country Profile

    Hungary: Country Profile

    Jun 2017

    Hungary’s economy will grow steadily in 2017. Growth of private final consumption will continue to be a major driver, supported by an improving labour market. An increase in EU funding and related investment will also boost the economy. Planned ...

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    Country Report

    Beer in Hungary

    Jun 2017

    Despite positive economic trends and consumers’ improving purchasing power, beer saw a slowdown in its recovery and only posted slow growth in total volume terms in 2016. Whilst the European Football Championship had a boosting effect at the ...

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    Country Report

    Cider/Perry in Hungary

    Jun 2017

    In 2016 cider/perry continued to post dynamic growth within alcoholic drinks, but expansion started to slow down off-trade, as the category was becoming more saturated, However, with the launch of cider from the tap by Heineken, on-trade sales ...

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    Country Report

    Alcoholic Drinks in Hungary

    Jun 2017

    In 2016 the Hungarian economy continued to recover, and the government took measures to further improve the employment rate, raise the minimum wage and lower income-related taxes. As a result, disposable incomes continued to rise. This had a positive...

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    Country Report

    Rtds/High-Strength Premixes in Hungary

    Jun 2017

    Thanks to the growing popularity of the largest category, spirit-based RTDs, as well as high-strength premixes amongst young adults as a party drink, RTDs/high-strength premixes achieved continued growth in 2016. Declining average unit prices also ...

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    Country Report

    Spirits in Hungary

    Jun 2017

    Sales of spirits continued to suffer from the steep increases in unit prices at the beginning of 2015, due to the introduction of a strength-based health tax. Whilst there were no new taxes introduced in 2016, manufacturers of spirits continued to be...

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    Country Report

    Wine in Hungary

    Jun 2017

    Volume sales of wine are strongly related to the purchasing power of the middle- and lower-income segments. As purchasing power increased in 2016, sales of wine continued to recover. Wine culture is also spreading in Hungary; it is becoming trendier ...

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    Country Report

    Cat Food in Hungary

    May 2017

    The once dynamic growth of private label value sales stagnates in 2017 as cat food becomes more congested, especially in the mid-priced segment....

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    Country Report

    Dog Food in Hungary

    May 2017

    The main trend of 2016 continued in 2017 with dog food remaining highly polarised, dominated by economy brands in volume share. The premium segment took value share from the mid-priced segment. Customers became more knowledgeable about feeding their ...

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