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Hungary

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary.

Hungary StatisticsConsumer Lifestyles in Hungary

Hungary Country BriefingsFuture Demographics: Hungary in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Hungary

    Nov 2017

    Baked goods remains a mixed and mature category in Hungary, affected by several factors. Volume sales are primarily impacted by demographic changes, which are limiting expansion. In addition, consumption of bread, which is the biggest category within...

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    Country Report

    Breakfast Cereals in Hungary

    Nov 2017

    Breakfast cereals was among the fastest growing staple food areas over the review period, with products in the category benefitting from several positive factors. On the one hand, healthy lifestyles remain an important issue for Hungarian consumers, ...

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    Country Report

    Processed Fruit and Vegetables in Hungary

    Nov 2017

    In Hungary, improving economic conditions have been supporting sales of processed fruit and vegetables. Demand for healthier food products continues to rise, with increasing disposable incomes also helping to boost sales of processed fruit and ...

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    Country Report

    Processed Meat and Seafood in Hungary

    Nov 2017

    The performance of the category in Hungary was affected by several factors during 2017. Due to rising disposable incomes, partly as a result of an increase in government salaries, more and more consumers are opting for more expensive products when it...

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    Country Report

    Rice, Pasta and Noodles in Hungary

    Nov 2017

    Manufacturers continue to struggle to boost volume sales in this area, partly due to the maturity of rice and pasta. Instead of promoting and advertising their products, players have been focusing on the needs of consumers, thus developing healthier ...

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    Country Report

    Ready Meals in Hungary

    Nov 2017

    In Hungary, ready meals managed to expand, however, volume sales increased only slightly because of health-related concerns among consumers as well as a lack of promotions. As a result, some manufacturers decided to focus on innovative solutions and ...

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    Country Report

    Sauces, Dressings and Condiments in Hungary

    Nov 2017

    The category continued to expand in value sales terms while volume sales growth slowed down. Due to the large number of products and manufacturers present in the country, several producers invested in advertisements, promotions and other marketing ...

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    Country Report

    Soup in Hungary

    Nov 2017

    Soup faced challenges in Hungary despite overall expansion in retail value sales. Selected categories within soup are rather mature with limited room for growth. Thus, some producers focused on reformulating their products to meet growing ...

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    Country Report

    Spreads in Hungary

    Nov 2017

    Spreads was among the best performing categories in cooking ingredients and meals in Hungary in 2017. The category expanded both in volume and value sales terms. Improving economic conditions and rising disposable incomes supported expansion with ...

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    Country Report

    Consumer Lending in Hungary

    Nov 2017

    The massive improvement in key macroeconomic measures is a definite indicator of more-optimistic sentiment. A lower unemployment rate and increasing wage levels are resulting in Hungarian customers being more certain about their ability to repay ...

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    Country Briefing

    Households: Hungary

    Oct 2017

    Hungary’s low birth rates, emigration and population ageing has resulted in a decline in the population and the number of households. Rural homes will continue to decline, while couple-with-children families would see the deepest contraction through ...

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    Country Report

    Financial Cards and Payments in Hungary

    Oct 2017

    It is in the best interests of banks, card operators and the government to migrate payments from cash to cards; a faster, more convenient and transparent payment tool. It is also advantageous for retailers and consumer foodservice operators, as ...

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    Country Profile

    Hungary: Country Profile

    Oct 2017

    Hungary’s economy will grow steadily in 2017. Private final consumption will continue to provide support, helped by an improving labour market and stronger exports. An increase in EU funding, coupled with additional tax cuts, will also benefit the ...

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    Country Report

    Analgesics in Hungary

    Oct 2017

    Analgesics is expected to register a consistently positive performance over the forecast period, recording a 3% value CAGR at constant 2017 prices. Growth is set to continue being driven by the strengthening self-medication trend and the acceleration...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

    Oct 2017

    Cough, cold and allergy (hay fever) remedies is expected to register a stable performance over the forecast period, although growth rates are set to be slower as income levels are likely to rise at a slower pace, while the rate of inflation is set to...

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    Country Report

    Dermatologicals in Hungary

    Oct 2017

    Dermatologicals is expected to record stable and steady growth rates throughout the forecast period, with a 2% value CAGR projected in constant 2017 prices. The strengthening of the self-medication trend and the intensive use of price promotions are ...

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    Country Report

    Digestive Remedies in Hungary

    Oct 2017

    Over the forecast period, it is expected that value sales of digestive remedies will continue to record steady value growth, rising at a CAGR of 2% in constant 2017 terms, and this is set to be due to the stable numbers of consumers suffering from ...

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