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 Market Research for Hungary

Euromonitor publishes reports on industries, consumers and demographics in Hungary.

  • Industry specific reports offer insight into market size and market share in Hungary; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Hungary report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Hungary in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Hungary statistics factfile.

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Country Report

Beer in Hungary

Beer consumption has been declining fast since 2008, but in 2010 this trend stopped, the market stabilised, and the decline slowed down significantly.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Hungary

Carlsberg Hungary Kft launched the first major apple cider brand in Hungary, Somersby, in the summer of 2011. Sales of the new brand outperformed the company’s expectations.

Feb 2012 | $900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Hungary

Previous predictions expected the worst of the economic crisis to be over, but 2011 showed that the end of the financial difficulties is not yet in sight. However, despite tight family budgets and little improvement in employment, alcoholic drinks ...

Feb 2012 | $1,900| Add to cart | View details ›

Country Report

RTDs/High-Strength Premixes in Hungary

In 2011, RTDs is one of the best performers in the main alcoholic drinks categories. In this year, malt-based RTDs sales increased to take 0.4% of beer volume, which means 12.4 million litres. The role of these products is not yet significant in the...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Hungary

Sales of local fruit-based distilled pálinka achieved outstanding growth in 2011, unlike many other spirits. This Hungarian speciality is more and more popular among domestic consumers. Over the past six to eight years, pálinka consumption in Hungary...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Hungary

Per capita wine consumption reduced over the past five years, from over 24 litres to under 24 litres. This trend is more perceptible in sparkling wine, less than quarter of champagne consumed than five years ago. On the other hand, still light grape ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Tobacco in Hungary

Similar economic factors and consumption trends to those observed in 2009 continued to influence the development of the Hungarian tobacco market in 2010. The impact of the economic downturn encouraged some people to quit smoking, while others sought ...

Jan 2012 | $1,900| Add to cart | View details ›

Country Report

Smokeless Tobacco in Hungary

Smokeless tobacco products are illegal in Hungary.

Jan 2012 | $900| Add to cart | View details ›

Country Report

Smoking Tobacco in Hungary

Retail volume and current value growth rates for smoking tobacco in 2010 were up on those recorded in 2009, and also faster than the respective CAGRs for the entire review period. This general improvement was mainly due to the strong performance of ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Cigarettes in Hungary

Rising health concerns undoubtedly contributed to the decline in retail volume sales of cigarettes in 2010. Thanks to sustained investment in educational campaigns by both government agencies and NGOs, public awareness of the health risks associated ...

Jan 2012 | $900| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Europe 2012

Oct 2011

Reference Book

World Retail Data and Statistics

Jun 2010

Reference Book

European Marketing Data and Statistics 2012

Nov 2011