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Hungary

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary.

Hungary StatisticsConsumer Lifestyles in Hungary

Hungary Country BriefingsFuture Demographics: Hungary in 2030

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    Hungary: Country Profile

    Jun 2017

    Hungary’s economy will grow steadily in 2017. Growth of private final consumption will continue to be a major driver, supported by an improving labour market. An increase in EU funding and related investment will also boost the economy. Planned ...

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    Country Report

    Beer in Hungary

    Jun 2017

    Despite positive economic trends and consumers’ improving purchasing power, beer saw a slowdown in its recovery and only posted slow growth in total volume terms in 2016. Whilst the European Football Championship had a boosting effect at the ...

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    Country Report

    Cider/Perry in Hungary

    Jun 2017

    In 2016 cider/perry continued to post dynamic growth within alcoholic drinks, but expansion started to slow down off-trade, as the category was becoming more saturated, However, with the launch of cider from the tap by Heineken, on-trade sales ...

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    Country Report

    Alcoholic Drinks in Hungary

    Jun 2017

    In 2016 the Hungarian economy continued to recover, and the government took measures to further improve the employment rate, raise the minimum wage and lower income-related taxes. As a result, disposable incomes continued to rise. This had a positive...

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    Country Report

    Rtds/High-Strength Premixes in Hungary

    Jun 2017

    Thanks to the growing popularity of the largest category, spirit-based RTDs, as well as high-strength premixes amongst young adults as a party drink, RTDs/high-strength premixes achieved continued growth in 2016. Declining average unit prices also ...

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    Country Report

    Spirits in Hungary

    Jun 2017

    Sales of spirits continued to suffer from the steep increases in unit prices at the beginning of 2015, due to the introduction of a strength-based health tax. Whilst there were no new taxes introduced in 2016, manufacturers of spirits continued to be...

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    Country Report

    Wine in Hungary

    Jun 2017

    Volume sales of wine are strongly related to the purchasing power of the middle- and lower-income segments. As purchasing power increased in 2016, sales of wine continued to recover. Wine culture is also spreading in Hungary; it is becoming trendier ...

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    Country Report

    Cat Food in Hungary

    May 2017

    The once dynamic growth of private label value sales stagnates in 2017 as cat food becomes more congested, especially in the mid-priced segment....

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    Country Report

    Dog Food in Hungary

    May 2017

    The main trend of 2016 continued in 2017 with dog food remaining highly polarised, dominated by economy brands in volume share. The premium segment took value share from the mid-priced segment. Customers became more knowledgeable about feeding their ...

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    Country Report

    Other Pet Food in Hungary

    May 2017

    In 2017, the market for companion pets other than cats and dogs ie birds, fish, small mammals and reptiles is very congested with several micro-subcultures. Having and feeding other pets depends on very unpredictable trends that depend on which ...

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    Country Report

    Pet Care in Hungary

    May 2017

    Owning a pet is expensive and owners have to decide how to allocate their resources for pet food, medication (if necessary) and other pet care products. The recent improvement in the economy and greater disposable income also contributed to growth, ...

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    Country Report

    Pet Products in Hungary

    May 2017

    Pet products remains very congested and fragmented in 2017 as it covers the most versatile products within pet care. A wide range of cheap imports and premium products were seen in retail outlets, making orientation even more challenging....

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    Country Report

    100% Home Delivery/Takeaway in Hungary

    May 2017

    Budget offers from outlets selling takeaway meals remain highly popular, with pizza slices priced at just HuF199 proving popular among consumers looking for a quick meal. Outlets selling takeaway pizza tend to also offer fresh coffee, while some also...

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    Country Report

    Cafés/Bars in Hungary

    May 2017

    The long term declining sales trend of traditional pubs, mostly serving guests with lower purchasing power, continues, while outlets in high traffic locations close to the hustle and bustle of local events and tourist attractions continue to perform ...

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    Country Report

    Consumer Foodservice By Location in Hungary

    May 2017

    The controversial ban of Sunday store opening introduced on 15 March 2015 also had a significant impact, not just on retailers, but also on consumer foodservice outlets. Outlets in retail environments and nearby locations suffered most during 2015 ...

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    Country Report

    Fast Food in Hungary

    May 2017

    2016 was another record year for fast food, with some flagship chained operators opening new outlets and independent players also starting to innovate and shift towards more quality meals to shift away from the junk food image. Online ordering is ...

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    Country Report

    Full-Service Restaurants in Hungary

    May 2017

    Full-service restaurants had another year of strong growth in 2016, with foodservice current value sales rising by 8%, following outstanding 2015 results, although the category is still experiencing strong competition from fast food restaurants, ...

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    Country Report

    Consumer Foodservice in Hungary

    May 2017

    Although having a family lunch, dinner, or weekend brunch is still difficult to afford on a regular basis, Hungarians are eating out and snacking on-the-go more frequently, mainly due to rising consumer confidence as a result of increasing wages and ...

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    Country Report

    Self-Service Cafeterias in Hungary

    May 2017

    Most self-service cafeterias are located close to offices and shopping malls with high lunchtime traffic from nearby places and thus benefit from the increasing number of white collar workers in major office parks, customer service centres and the ...

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    Country Report

    Street Stalls/Kiosks in Hungary

    May 2017

    Street stalls/kiosks, a generally conventional category with highly standardised meals and drinks, continues to reinvent itself. Typically, start-up entrepreneurs experiment with new menus and soups and create their own brand, often moving outlets to...

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