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Hungary

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary.

Hungary StatisticsConsumer Lifestyles in Hungary

Hungary Country BriefingsFuture Demographics: Hungary in 2030

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    Country Report

    Adult Incontinence in Hungary

    Mar 2017

    Light adult incontinence products drive growth as these products are highly relevant to help customers suffering from urinary incontinence. Wider distribution and stronger, more dominant in-store presence has also improved the knowledge about various...

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    Country Report

    Away-From-Home Tissue and Hygiene in Hungary

    Mar 2017

    Sales of the largest segment, away-from-home tissue, benefit from the improving economic sentiment, the constantly growing flow of domestic and international tourists and rebounding consumer foodservice. Tissue products are an essential extra to ...

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    Country Report

    Nappies/Diapers/Pants in Hungary

    Mar 2017

    The 1,073 units per child aged 0-36 months annual per capita in Hungary is still below the 1,244 units in North America, but it is higher than the Western European level of 963 units. Differences are attributable to various factors, like various ...

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    Country Report

    Tissue and Hygiene in Hungary

    Mar 2017

    Sales of tissue and hygiene products remain strong in Hungary mostly due to various category-specific reasons and trends like softer touch, increased willingness to switch to a more appropriate product and economies of scale in addition to the ...

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    Country Report

    Retail Tissue in Hungary

    Mar 2017

    Economy packs, especially 16+ rolls of toilet papers, jumbo kitchen towel rolls and multipacks of pocket handkerchiefs take larger shelf space and got more communication support, especially in retail marketing materials, like displays, weekly retail ...

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    Country Report

    Sanitary Protection in Hungary

    Mar 2017

    Higher frequency of usage and larger penetration of pantyliners drives sanitary protection growth in Hungary, as the size of the target population marginally declines. The annual 217 units per capita use of sanitary protection products in volume ...

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    Country Report

    Wipes in Hungary

    Mar 2017

    Baby wipes remains the largest category within personal wipes and such wipes are broadly used even after the diapering periods. Recommendation, word of mouth and expert advice have spread the word about baby wipes and they are used in patient care as...

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    Country Profile

    Hungary: Country Profile

    Mar 2017

    Hungary’s economy will improve in 2017. Budapest’s decision to cut taxes and hike wages will be an important driver. Although private final consumption will moderate, it should continue to provide support. Hungary’s dependence on energy supplies from...

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    Country Report

    Apparel Accessories in Hungary

    Mar 2017

    Apparel accessories recorded positive performances in both current terms and volume terms in 2016, posting current value growth of 6% and a 3% rise in volume terms. Besides a rise in demand for apparel accessories, selected manufacturers increased ...

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    Country Report

    Childrenswear in Hungary

    Mar 2017

    Childrenswear has been facing challenges in Hungary, which led to a small decline in current terms and stagnation in volume terms in 2016. Second-hand products and cheap childrenswear remained popular in 2016, which hindered its performance in value ...

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    Country Report

    Footwear in Hungary

    Mar 2017

    In 2016, footwear accounted for a 26% value share of apparel and footwear, which represented an increase on the figure from the beginning of the review period. Footwear continued to record growth in 2016 in Hungary, which was as a result of ...

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    Country Report

    Hosiery in Hungary

    Mar 2017

    In 2016, hosiery sales in Hungary managed to increase in both current terms and volume terms. Growth was due to the wide availability of these products, as well as expanding product portfolios. Hosiery is sold in several types of stores in Hungary ...

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    Country Report

    Jeans in Hungary

    Mar 2017

    In Hungary, jeans have always been a popular and fashionable item with renewed trends and styles each year in order to maintain consumer interest. Products within this category are worn by every age group of men and women, as well as by children. ...

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    Country Report

    Menswear in Hungary

    Mar 2017

    Menswear accounted for a 38% value share of apparel in 2016. Although the male population is somewhat smaller in number than the female population in Hungary, menswear has been benefiting from the growing importance of personal care and looks and a ...

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    Country Report

    Apparel and Footwear in Hungary

    Mar 2017

    In Hungary, apparel and footwear continued to record growth in current terms in 2016, and at a similar pace to the average for the review period, benefiting from the positive effects of the economic recovery. At the same time, the rise was lower than...

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    Country Report

    Sportswear in Hungary

    Mar 2017

    In 2016, sportswear continued to record growth, registering a 4% increase in current terms. Growth was driven by Hungarians becoming increasingly health-conscious, supported by state programmes and organisations that called attention to obesity, as ...

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    Country Report

    Womenswear in Hungary

    Mar 2017

    Current value growth of womenswear in 2016 was driven primarily by an increase in volume sales, while the average unit price of womenswear was largely stable in current terms. At the same time, cheap second-hand products remained popular, which had a...

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    Country Report

    Concentrates in Hungary

    Feb 2017

    Although concentrates is a small category in soft drinks it started to become popular again in the review period. The most demanded variants of concentrates are liquid concentrates. Whilst previously only a small number of good-quality brands were ...

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    Country Report

    Energy Drinks in Hungary

    Feb 2017

    Energy drinks remains one of the most dynamically growing categories of soft drinks, where volume and value sales increased quickly in recent years. Thanks to the widening range of brands and new product variants and the advancing development of ...

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    Country Report

    Juice in Hungary

    Feb 2017

    Juice continued to record the highest value sales growth rate in soft drinks in 2016, thanks to the growing health awareness of consumers who have found an increasingly wider range of juices and new flavours every year. Demand is boosted by ...

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