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Hungary

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary.

Hungary StatisticsConsumer Lifestyles in Hungary

Hungary Country BriefingsFuture Demographics: Hungary in 2030

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    Country Report

    Concentrates in Hungary

    Feb 2017

    Although concentrates is a small category in soft drinks it started to become popular again in the review period. The most demanded variants of concentrates are liquid concentrates. Whilst previously only a small number of good-quality brands were ...

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    Country Report

    Energy Drinks in Hungary

    Feb 2017

    Energy drinks remains one of the most dynamically growing categories of soft drinks, where volume and value sales increased quickly in recent years. Thanks to the widening range of brands and new product variants and the advancing development of ...

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    Country Report

    Juice in Hungary

    Feb 2017

    Juice continued to record the highest value sales growth rate in soft drinks in 2016, thanks to the growing health awareness of consumers who have found an increasingly wider range of juices and new flavours every year. Demand is boosted by ...

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    Country Report

    Carbonates in Hungary

    Feb 2017

    Although carbonates saw slower growth rates both in volume and value terms in 2016 compared to the previous years, caused by the less hot summer, growing consumer health awareness positively affected volume and value sales of healthier categories ...

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    Country Report

    Bottled Water in Hungary

    Feb 2017

    Bottled water continued to be a strong category within soft drinks in 2016, thanks to the growing popularity of good- and high-quality mineral water in both carbonated and still versions. As Hungary has numerous sources and fountains of natural ...

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    Country Report

    Soft Drinks in Hungary

    Feb 2017

    In 2016 soft drinks sales continued to enjoy an excellent performance in Hungary. After a good year in 2015 the expansion continued, thanks to the increasing purchasing power of consumers. Several soft drinks categories posted above average growth, ...

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    Country Report

    RTD Coffee in Hungary

    Feb 2017

    As coffee consumption is very popular in Hungary and consumers increasingly demand convenience, RTD coffee performs well and enjoyed good growth in 2016 as a category containing indulgence products for impulse consumers. Chilled RTD coffee becomes ...

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    Country Report

    RTD Tea in Hungary

    Feb 2017

    RTD tea has continued to project an image showing that ice tea cannot only be consumed in summer but is a healthy freshener that can pamper consumers at any time. Thanks to the interesting exotic flavours and seasonal products, especially winter ...

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    Country Report

    Sports Drinks in Hungary

    Feb 2017

    Although health awareness is growing in Hungary, demand for sports drinks is quite limited as mainly athletes and body builders use sports drinks, and many prefer powdered formats to save on costs. As sports drinks are more expensive than other soft ...

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    Country Report

    Coffee in Hungary

    Jan 2017

    The positive performance in volume and value sales in 2016 was boosted by the growing popularity of high-quality coffees and the rising penetration of convenience products, such as coffee pods. Although the average off-trade current unit price of ...

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    Country Report

    Other Hot Drinks in Hungary

    Jan 2017

    Although other hot drinks is a mature category, positive retail volume and current value sales were recorded in 2016. The demand for other hot drinks, especially chocolate-based flavoured powder drinks, has been maintained, as adults and children ...

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    Country Report

    Hot Drinks in Hungary

    Jan 2017

    Due to the improving purchasing power of consumers and lifestyle trends, hot drinks continued to see positive volume and value sales growth in 2016. Consumers looked for indulgence and convenience in hot drinks. Tea and other hot drinks benefited ...

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    Country Report

    Tea in Hungary

    Jan 2017

    Tea remains a highly seasonal beverage in Hungary. This is reflected by the slowdown in retail volume sales growth, as recent winters have been mild, which restrained consumption. Although fruit/herbal teas are widely popular, consumers tend not to ...

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    Country Report

    Air Care in Hungary

    Jan 2017

    During 2016, sales of air care products continued to benefit from rising income levels and the growing popularity of air fresheners generally. Air care products are in especially high demand during winter, when most Hungarian people spend more time ...

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    Country Report

    Bleach in Hungary

    Jan 2017

    Bleach continued to record a marginal increase in volume sales in 2016 as the category has already reached maturity and no significant innovations have been seen in the category for some years. However, the category was not completely uneventful in ...

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    Country Report

    Dishwashing in Hungary

    Jan 2017

    During 2016, dishwashing was significantly affected by the growing penetration of automatic dishwashers in Hungary. 17% of households in Hungary owned a dishwasher in 2016, up from just 12% at the start of 2012, and this growth in dishwasher ...

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    Country Report

    Home Insecticides in Hungary

    Jan 2017

    Sales of home insecticides in Hungary are basically determined by the prevailing weather conditions. Early 2016 saw a mild and rainy winter, followed by a rainy spring and warm summer. The mild winter ensured favourable living conditions for both ...

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    Country Report

    Laundry Care in Hungary

    Jan 2017

    Laundry care in Hungary continued to follow changing consumer habits in 2016. Due to spectacular developments in the apparel and footwear industry over the course of the last decade and changing fashion trends, Hungarians are now wearing more ...

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    Country Report

    Home Care in Hungary

    Jan 2017

    The Hungarian home care market continued to record stable growth in 2016. Growth was primarily driven by rising household incomes, which ensured solid demand for the leading brands and growing interest in innovative new products. Leading ...

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    Country Report

    Polishes in Hungary

    Jan 2017

    Polishes continued to record decreasing volume sales in 2016. Most polishes categories have already reached maturity and they thus face increasingly intense competition from products in other home care categories. Floor polish is a category which ...

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