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Hungary

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary.

Hungary StatisticsConsumer Lifestyles in Hungary

Hungary Country BriefingsFuture Demographics: Hungary in 2030

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    Country Report

    Financial Cards and Payments in Hungary

    Oct 2017

    It is in the best interests of banks, card operators and the government to migrate payments from cash to cards; a faster, more convenient and transparent payment tool. It is also advantageous for retailers and consumer foodservice operators, as ...

    US$2,100
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    Country Profile

    Hungary: Country Profile

    Oct 2017

    Hungary’s economy will grow steadily in 2017. Private final consumption will continue to provide support, helped by an improving labour market and stronger exports. An increase in EU funding, coupled with additional tax cuts, will also benefit the ...

    US$150
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    Country Report

    Analgesics in Hungary

    Oct 2017

    Analgesics is expected to register a consistently positive performance over the forecast period, recording a 3% value CAGR at constant 2017 prices. Growth is set to continue being driven by the strengthening self-medication trend and the acceleration...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

    Oct 2017

    Cough, cold and allergy (hay fever) remedies is expected to register a stable performance over the forecast period, although growth rates are set to be slower as income levels are likely to rise at a slower pace, while the rate of inflation is set to...

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    Country Report

    Dermatologicals in Hungary

    Oct 2017

    Dermatologicals is expected to record stable and steady growth rates throughout the forecast period, with a 2% value CAGR projected in constant 2017 prices. The strengthening of the self-medication trend and the intensive use of price promotions are ...

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    Country Report

    Digestive Remedies in Hungary

    Oct 2017

    Over the forecast period, it is expected that value sales of digestive remedies will continue to record steady value growth, rising at a CAGR of 2% in constant 2017 terms, and this is set to be due to the stable numbers of consumers suffering from ...

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    Country Report

    Eye Care in Hungary

    Oct 2017

    During the forecast period, sales growth in eye care is expected to benefit from rising computer use, the ageing of the Hungarian population and the increasing numbers of Hungarians who suffer from allergies and colds and flu. Furthermore, economic ...

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    Country Report

    Herbal/Traditional Products in Hungary

    Oct 2017

    Herbal/traditional products is expected to record moderate positive growth over the forecast period, with the category set to generate a value CAGR of 2% at constant 2017 prices. Positive growth is set to be based on the increasing interest of ...

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    Country Report

    NRT Smoking Cessation Aids in Hungary

    Oct 2017

    After a ban was introduced on smoking in enclosed public places and tobacco excise was increased on an annual basis, the numbers of smokers among the population of Hungary decreased slowly over course of the review period, with similar slow but ...

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    Country Report

    Consumer Health in Hungary

    Oct 2017

    2017 was another year of strong value growth for consumer health as rising health-consciousness and widespread self-medication supported demand. Consumer health recorded strong value growth throughout the review period as incomes rose and the leading...

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    Country Report

    Sleep Aids in Hungary

    Oct 2017

    The increasingly stressful lifestyles being led by many and widespread financial hardship continue to contribute to the personal issues that blight the lives of many Hungarians. One major symptom of the stress that many Hungarians now experience on a...

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    Country Report

    Sports Nutrition in Hungary

    Oct 2017

    Sports nutrition is expected to experience strong increases in demand over the forecast period, with volume and value sales set to continue increasing for the foreseeable future. Sports nutrition is set to continue benefiting from the rising numbers ...

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    Country Report

    Weight Management and Wellbeing in Hungary

    Oct 2017

    Due to the stable economic environment in Hungary, weight management and wellbeing is set to continue experiencing strengthening demand during the forecast period, with the category likely to record steadily increasing value sales. Although it is ...

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    Country Report

    Wound Care in Hungary

    Oct 2017

    The forecast period is set to see wound care continue to record slow and steady value growth at a CAGR of 2% in constant 2017 terms as the category’s maturity has resulted in limited innovation and lower growth potential. Nevertheless, demand for ...

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    Country Briefing

    Economy, Finance and Trade: Hungary

    Sep 2017

    Hungary’s economy has outperformed its European Union (EU) peers, thanks to its solid automotive sector and robust consumption. Nevertheless, extraordinary taxes imposed on key sectors have caused foreign investors to take flight, leading to negative...

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    Country Report

    Car Rental in Hungary

    Sep 2017

    Travel was still dominated by business sales as the economic confidence boosted corporate activity which carried over into car rental. Travellers doing business in Hungary and Hungarians active in other key export countries, such as Germany, ...

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    Country Report

    Travel in Hungary

    Sep 2017

    The effects of the 2008 economic recession, with its direct and long-term impact on the travel industry seemed to be over in 2017. In line with increasing disposable incomes and the availability of more favourable prices mostly due to online ...

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    Country Report

    Airlines in Hungary

    Sep 2017

    Low cost carriers operators consider Budapest a highly relevant destination when it comes to planning their pan-European strategy and setting new routes. More and more routes were added, thus increasing traffic to and from Hungary. Several new routes...

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    Country Report

    Flows in Hungary

    Sep 2017

    The number of inbound arrivals during 2017 set a new record with 15.9 million trips and HUF2,386.4 billion sales generated directly. Although the growth rate is below the peaks of the previous three years, the country remains popular for short visits...

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    Country Report

    Intermediaries in Hungary

    Sep 2017

    The 6% value sales growth for intermediaries was the result of various contradictory forces shaping the category. Certain, traditionally strong, summer destinations such as Turkey, Egypt and Tunisia lost popularity in recent years, but Hungarians ...

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