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Hungary

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary.

Hungary StatisticsConsumer Lifestyles in Hungary

Hungary Country BriefingsFuture Demographics: Hungary in 2030

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    Country Report

    Electronics and Appliance Specialist Retailers in Hungary

    Jan 2017

    Store-based sales of consumer electronics became more concentrated with the largest retailers in 2016, in terms of both outlet numbers and sales. This development was the result of smaller, independent outlets not being competitive when it came to ...

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    Country Report

    Grocery Retailers in Hungary

    Jan 2017

    There was a very hectic and challenging year for most grocery retailers in 2016, as the government restated Sunday store opening with a sudden decision in mid-March. It was a consequence of constantly growing very negative feelings about the 2015 ...

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    Country Report

    Health and Beauty Specialist Retailers in Hungary

    Jan 2017

    Franchising within chemists/pharmacies continued to gain ground in 2016. Such operators, especially Benu, put more emphasis on contemporary store design, unified brand communication and a strong private label range of OTC medicine to attract more ...

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    Country Report

    Home and Garden Specialist Retailers in Hungary

    Jan 2017

    The market rebound after the heavy decline from the 2008-2009 recession continued in 2016. Meanwhile, the concentration towards larger, chained outlets within home improvement and gardening retailing also continued at the expense of smaller, ...

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    Country Report

    Homeshopping in Hungary

    Jan 2017

    The once-strong channel of homeshopping has become outdated and most operators have switched to online retailing where they can reach the majority of their target audience in a more cost-efficient way. Homeshopping, especially sales through ...

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    Country Report

    Internet Retailing in Hungary

    Jan 2017

    Internet retailing is growing as an attractive channel that no businesses want to miss on. As a result, store-based retailers put even more emphasis on the channel, with more-intensive marketing campaigns to migrate their customers to this channel. ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Hungary

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers recorded a stagnant performance in current terms in 2016, as the double pressure from clothing retailers and internet retailing remained strong. Smaller outlets in ...

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    Country Report

    Mixed Retailers in Hungary

    Jan 2017

    Variety stores retailing is the only channel representing mixed retailing in Hungary, as department stores were closed during the period 2007-2016. Mass merchandising and warehouse clubs have never been tried within Hungarian retailing and there are ...

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    Country Report

    Retailing in Hungary

    Jan 2017

    While retailers prepared for another difficult year without sales revenues from Sunday operations, improved economic sentiment and higher disposable incomes resulted in an exceptionally good performance from non-grocery retailers and internet ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Hungary

    Jan 2017

    Outstanding 9% current value growth by apparel and footwear specialist retailers in 2016 was driven by the growing popularity of fast fashion retailers and the expansion of brands launched during the review period. In particular, footwear retailers ...

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    Country Report

    Direct Selling in Hungary

    Jan 2017

    There is a new, strict regulation on banning the offer of credit by direct sellers. It came into force in January 2016 and it is to filter out operators constantly misleading customers with promises that misrepresent the financial burden of their ...

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    Country Report

    Vending in Hungary

    Jan 2017

    Despite increased consumer spending and foot traffic at retail and travel locations (where most vending machines are placed), vending sales declined by 4% in 2016. The decline was due to operators pulling back due to increased expenses, as there was ...

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    Country Report

    Dairy in Hungary

    Dec 2016

    In 2016, Pannontej continued to lead cheese, posting a 25% value share. The firm’s success is in part due to being present in several categories within cheese, including spreadable processed cheese, packaged hard cheese and soft cheese, among others....

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    Country Report

    Confectionery in Hungary

    Dec 2016

    Mondelez Hungária Kft remained the market leader in chocolate confectionery sales in Hungary in 2016. The company’s value share came at 24% thanks to its popular brand Milka as well as other traditional local brands. The firm has been focusing on ...

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    Country Profile

    Hungary: Country Profile

    Dec 2016

    Hungary’s economy will slow in 2016. The economy is driven by a recovery in exports (mainly due to automobile exports) and strong gains in private final consumption. A sharp contraction in fixed investment due to lower EU funding is a drag. Hungary’s...

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    Country Report

    Air Treatment Products in Hungary

    Nov 2016

    At the beginning 2015, the Hungarian government adopted new legislation requiring households that wished to install a split air conditioner in their home to obtain authorisation via the local public administration from a verified installation company...

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    Country Report

    Dishwashers in Hungary

    Nov 2016

    The demand for dishwashers is fuelled by the rising need for automation in household duties, due to the increasingly busy lifestyles of Hungarian housewives. Importantly, the purchase of a dishwasher has become affordable for a larger pool of ...

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    Country Report

    Food Preparation Appliances in Hungary

    Nov 2016

    During 2016, the growth in sales of food preparation appliances was driven by the rising interest in healthy lifestyles and diets among Hungarians. This creates demand for food preparation appliances like juicers, blenders and citrus pressers. ...

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    Country Report

    Home Laundry Appliances in Hungary

    Nov 2016

    The state-supported Otthon Melege programme provided financial subsidies for replacement purchases of consumer appliances, in order to renew the existing stock of home appliances and increase energy-efficiency. During the fourth quarter of 2015, the ...

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    Country Report

    Irons in Hungary

    Nov 2016

    As a relatively saturated category, with a household penetration rate of 86%, retail volume sales of irons grew by 2% in 2016. The increasingly hectic lifestyles of housewives and the rising penetration of drying machines also limited the growth in ...

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