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Hungary

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary.

Hungary StatisticsConsumer Lifestyles in Hungary

Hungary Country BriefingsFuture Demographics: Hungary in 2030

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    Country Report

    Apparel Accessories in Hungary

    Feb 2018

    Apparel accessories registered gradual improvement in Hungary. The importance of the category increased in line with growing competition. Traditionally, the category’s products were mainly used by the largest apparel producers to help drive sales ...

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    Country Report

    Childrenswear in Hungary

    Feb 2018

    Childrenswear registered a stable performance in recent years. Expansion was supported partly by growth in salaries, which allowed households to spend more on apparel in general. Those with higher incomes could afford to spend more apparel for ...

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    Country Report

    Footwear in Hungary

    Feb 2018

    Women’s footwear – the largest category within footwear – registered the strongest current retail value and retail volume growth in 2017. The increase was supported by leading players’ marketing activities, growth in wages and disposable incomes, and...

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    Country Report

    Hosiery in Hungary

    Feb 2018

    Hosiery registered retail volume and current retail value growth over the review period and in 2017. As a result of rising household incomes, consumers increasingly opted for more expensive hosiery products, which contributed to retail value sales ...

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    Country Report

    Jeans in Hungary

    Feb 2018

    In Hungary, jeans was among the most successful apparel categories over the review period. Retail sales of jeans increased both in volume and current value terms compared to the previous year. Growth was supported by improving economic conditions, ...

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    Country Report

    Menswear in Hungary

    Feb 2018

    Similarly to other retail categories in Hungary and globally, such as beauty and personal care, more manufacturers focused on male consumers since this segment still has significant growth potential. Thus, producers of apparel products also expanded ...

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    Country Report

    Apparel and Footwear in Hungary

    Feb 2018

    Retail sales of apparel and footwear expanded both in volume and current value terms in Hungary in 2017. Most categories registered positive growth in a highly competitive environment. Besides a higher number of consumers willing to spend more on ...

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    Country Report

    Sportswear in Hungary

    Feb 2018

    Sportswear performed well over the review period. In line with growing health consciousness, more people considered it important to remain fit and healthy, and this trend was supported by the media, including dedicated magazines and TV programmes ...

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    Country Report

    Womenswear in Hungary

    Feb 2018

    Womenswear remained one of the key categories within apparel in 2017. The category had the largest share in apparel both in retail value and volume sales terms and thus its performance had a significant impact on the overall apparel category’s ...

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    Country Report

    Air Care in Hungary

    Feb 2018

    Air care is still regarded as a non-essential product type in Hungary; however, rising income levels and living standards are growing the demand for air fresheners, especially in winter and holiday seasons. Significant unit price increases also ...

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    Country Report

    Bleach in Hungary

    Feb 2018

    Bleach has reached maturity and no significant innovation is expected from the category. Both retail volume and value sales were below the average in home care in 2017. Nonetheless, the competitive landscape witnessed significant change, as the ...

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    Country Report

    Dishwashing in Hungary

    Feb 2018

    Although hand dishwashing still dominated, automatic dishwashing gained popularity during the review period. Dishwashers are becoming more affordable for more Hungarian households, although not for the elderly....

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    Country Report

    Home Insecticides in Hungary

    Feb 2018

    Spray/aerosol insecticides dominated retail volume and value sales in 2017. This format can be used against most insects and pests. Spray/aerosol products to combat flying insects accounted for the highest value sales in 2017, followed by dual use ...

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    Country Report

    Laundry Care in Hungary

    Feb 2018

    Laundry care led home care in retail value sales terms. Retail current value growth in 2017 was above the review period CAGR, despite the average unit price increase being only slightly above inflation. “Other” laundry aids registered strong retail ...

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    Country Report

    Home Care in Hungary

    Feb 2018

    Higher net incomes, a declining unemployment rate and increasing living standards contributed to stable domestic demand within home care in Hungary in 2017. Changing lifestyles and demographic trends also benefited many categories. The number of ...

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    Country Report

    Polishes in Hungary

    Feb 2018

    As a small, mature category facing increasingly intense competition from home care alternatives, polishes continued to see a drop in retail volume sales in 2017. Maturity limited innovation, while even rising income levels did not significantly boost...

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    Country Report

    Surface Care in Hungary

    Feb 2018

    Surface care registered faster retail value growth in 2017, compared with the review period CAGR. The rise in the average unit price boosted the value performance as the category continued to see modest volume growth....

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    Country Report

    Toilet Care in Hungary

    Feb 2018

    Almost every household in Hungary has an indoor toilet. Although toilet care is a mature category, demand is stable, with toilet liquids/foam and ITBs the most frequently used products for cleaning and refreshing toilets. Toilet liquids/foam ...

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    Country Profile

    Hungary: Country Profile

    Jan 2018

    Hungary’s economy will grow steadily in 2017. Private final consumption will continue to provide support, helped by a rise in wages and buoyant exports. The government’s aggressive fiscal support also benefits the economy. Tax cuts and wage increases...

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    Country Report

    Apparel and Footwear Specialist Retailers in Hungary

    Jan 2018

    The long-term trend of shifting foot traffic from main streets and small, independent outlets towards shopping centres and strip malls with hypermarkets as the centrepiece is expected to continue. Customers prefer one-stop shopping, without ...

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