Hungary

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Hungary StatisticsConsumer Lifestyles in HungaryHungary Country BriefingsFuture Demographics: Hungary in 2030

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Country Report

    Country Report

    Cigarettes in Hungary

    Jul 2018

    While the retailing of cigarettes is highly regulated and restricted, players have got used to the new distribution system and it works well, and it is also successful in reducing juvenile smoking. The black market is coming under pressure from tax ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Hungary

    Jul 2018

    Hungarian consumers were forced to switch from cigarettes to cheaper alternatives due to the high tax increases at the beginning of the review period, in 2014-2015. Smokers started to make their own cigarettes from fine cut tobacco to save ...

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    Country Report

    Country Report

    Tobacco in Hungary

    Jul 2018

    The positive economic developments and the strengthening purchasing power in Hungary benefited the tobacco market in 2017. The fight against illicit trade continued and its volume share reduced to below the average level for European countries. ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Hungary

    Jul 2018

    After years of debate around classification – liberalisation versus strict regulation, similar to smoking tobacco – the legislative environment of vaping and the distribution of vapour products were mostly outlined by 2017. The decision was made to ...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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    Country Report

    Country Report

    Better For You Beverages in Hungary

    Jun 2018

    The introduction of the health tax from 2012 – levied on food and beverages with added sugar – had a strong influence on product development in soft drinks in Hungary. Consumer habits were gradually shaped by the appearance of more sweetened ...

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    Country Report

    Country Report

    Better For You Packaged Food in Hungary

    Jun 2018

    BFY packaged food recorded a modest expansion in 2017. The category is the most mature one within HW packaged food and thus has less potential for growth than others. In addition, producers have been facing strong competition from other HW ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Hungary

    Jun 2018

    As hectic lifestyles became prevalent in Hungary, energy-boosting continued to resonate with local consumers and led to strong growth in FF beverages. FF energy drinks and accounted for the majority of retail volume and current value sales. Despite ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Hungary

    Jun 2018

    Compared with other health and wellness categories, FF packaged food is considered to be mature. Thus, the category has both advantages and disadvantages. On one hand, there is still potential for growth as more people are buying healthy food. On the...

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    Country Report

    Country Report

    Free From in Hungary

    Jun 2018

    Besides organic packaged food, free from was the most successful category within HW packaged food in Hungary over 2017. Current value sales of free from products expanded significantly. This increase was supported by growth in volume sales. Also, ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Hungary

    Jun 2018

    NH beverages were increasingly consumed and viewed as health supporting. In particular, still mineral bottled water, light juice drinks and still RTD green tea attracted more consumers. As these are large-volume thirst-quencher soft drinks, ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Hungary

    Jun 2018

    In Hungary, purchasing and consuming healthy food has been trendy, mainly among young Hungarians. Category sales have been benefiting not only from more and more people looking for such products, but also from the fact that consuming healthy food has...

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    Country Report

    Country Report

    Organic Beverages in Hungary

    Jun 2018

    Demand for premium quality food and drinks continued to increase. The beverages categories where consumers were most willing to pay for premium quality were coffee and tea in hot drinks, followed by juices in soft drinks. Trusted source and natural, ...

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    Country Report

    Country Report

    Organic Packaged Food in Hungary

    Jun 2018

    Organic packaged food was the smallest category within health and wellness packaged food over 2017. However, it recorded the biggest rises in retail volume and current value sales in the year. Value sales increased thanks to growing demand and ...

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    Country Report

    Country Report

    Health and Wellness in Hungary

    Jun 2018

    Positive economic developments and tax cuts by the current government resulted in low unemployment and generally growing purchasing power in Hungary. Higher disposable income allows consumers to spend more on groceries and upgrade the quality of the ...

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    Country Report

    Country Report

    Spirits in Hungary

    Jun 2018

    Importers and manufacturers of spirits were hit with repeated tax hikes during the review period, the latest of which was the introduction of the progressive health tax on spirits depending on alcohol content in 2015. While this would have ...

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    Country Report

    Country Report

    Beer in Hungary

    Jun 2018

    While the early part of the review period was characterised by the high demand for economy lager by low-income segments, in 2017 this was reversed with the most prominent trend being the consumption of premium lager. The improving economy and ...

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    Country Report

    Country Report

    Cider/Perry in Hungary

    Jun 2018

    While it was expected years ago that after the initial rapid expansion, cider would start to mature, its excellent sales performance with double-digit growth rates showed that it still has plenty of potential. The launch of Strongbow from the tap ...

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    Country Report

    Country Report

    Alcoholic Drinks in Hungary

    Jun 2018

    The Hungarian economy continued to improve, reaching the lowest ever unemployment rates while average wages and real incomes continued to grow. The strengthening spending power and the strong summer season of 2017 positively affected alcoholic drinks...

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