Hungary

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Hungary StatisticsConsumer Lifestyles in HungaryHungary Country BriefingsFuture Demographics: Hungary in 2030

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    Cat Food in Hungary

    May 2018

    Although cat food has a smaller share of pet food sales compared to dog food, cat food has been catching up with the latter and this trend is likely to continue over the forecast period. One reason behind the change is that the number of cats in the ...

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    Dog Food in Hungary

    May 2018

    Growing health consciousness of consumers has been affecting shopping habits when it comes to the purchase of dog food. Hungarian dog owners are focusing more on nutrition-related issues and ingredients, in part to extend the lifespan of their pets ...

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    Other Pet Food in Hungary

    May 2018

    Other pet food has seen a gradual expansion in retail value sales in Hungary, whilst volume sales struggled to grow due to a drop in the other pet population. The reason behind the declining population is that people in general have less time and ...

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    Pet Care in Hungary

    May 2018

    In Hungary pet care sales are benefitting from the latest trends leading to having a pet being fashionable and trendy. Besides pets being increasingly treated as family members, they often appear on social networking sites, making them attractive and...

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    Pet Products in Hungary

    May 2018

    Similar to pet food products, pet products is seeing its value sales expand thanks to pet owners caring more and more about their pets’ wellbeing. Social trends have also been supporting the category performance as the number of single-person ...

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    Baby and Child-Specific Products in Hungary

    May 2018

    Baby and child-specific products benefited from the slightly increasing birth rate and the improving standard of living in Hungary in 2017. The government continues to support Hungarian families by offering financial support for housing, based on the...

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    Bath and Shower in Hungary

    May 2018

    Bath and shower showed surprising dynamism in recent years. Rising disposable incomes and greater awareness of personal hygiene benefited the category in Hungary. Function-focused products are presented in various types, formats and packaging in ...

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    Colour Cosmetics in Hungary

    May 2018

    In recent years colour cosmetics showed significant growth, due to an increased need for personal expression and individuality. The category continued to perform well in 2017, partly driven by social media influencers. Increasing general wealth and ...

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    Deodorants in Hungary

    May 2018

    Although disposable incomes are improving in Hungary, deodorants is already a saturated category, and consumers often switch to new products at the expense of existing ones. New consumers are likely to be sourced from the younger generations, who ...

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    Depilatories in Hungary

    May 2018

    Demand for depilatories continued to increase in both volume and current value terms in 2017, whilst unit prices declined slightly. Most consumers are looking for convenient, quick, effective and pain-free depilatories year-round, although the ...

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    Fragrances in Hungary

    May 2018

    Demand for fragrances continues to expand in Hungary, seeing a dynamic performance in 2017. Volume sales of fragrances increased in most categories, except for premium unisex fragrances, which are still not very popular amongst Hungarians; the volume...

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    Hair Care in Hungary

    May 2018

    Hair care continued to see stable growth in 2017, although different categories recorded different rates of growth. ...

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    Mass Beauty and Personal Care in Hungary

    May 2018

    Mass commercial brands are cashing in on the natural beauty boom. As green beauty is becoming more accessible, products are becoming even more sophisticated. Some of the change is due to a shift in how people consider the importance of their beauty ...

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    Men's Grooming in Hungary

    May 2018

    Men's spending on personal care and toiletries is increasing every year, and they are placing a greater focus on their appearance. Thus, in 2017 men's grooming continued to increase further in both volume and value terms, thanks to consumers’ ...

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    Oral Care in Hungary

    May 2018

    Oral care remained a stable category in 2017, with moderate growth. Hungarians pay attention to oral hygiene, but there is still a lot to learn about the right ways and methods. Most Hungarians are aware of basic oral hygiene, with most brushing ...

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    Beauty and Personal Care in Hungary

    May 2018

    The beauty and personal care market continued to grow in Hungary during 2017. Due to rising disposable incomes and more sophisticated products, consumers were willing to spend more on beauty and personal care products. Although premiumisation was ...

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    Premium Beauty and Personal Care in Hungary

    May 2018

    Premiumisation became a real game-changer in Hungary in 2017. When consumers consider buying premium products, they are looking for brand authenticity and heritage, followed by the embodiment of a luxurious life, and finally the element of ...

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    Skin Care in Hungary

    May 2018

    Growth in skin care in 2017 was faster than in the review period, as consumers were able to spend more due to rising disposable incomes. The wider range of diverse high-quality skin care products also contributed to rising value sales, as did the ...

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    Sun Care in Hungary

    May 2018

    Sun care saw slow volume and current value growth in 2017. The category was negatively affected by the performance of self-tanning. The consumption of sun care products strongly depends on the summer weather, and even stable prices and a wider range ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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