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Iceland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iceland.

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

    US$1,325
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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

    US$1,325
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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

    US$1,325
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    Country Profile

    Iceland: Country Profile

    Nov 2017

    Iceland will see another year of steady growth in 2017. The economy is driven by private consumption. A strong job market and soaring property prices also provide support. GDP per capita now exceeds the pre-crisis level and will rise (on central bank...

    US$150
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    Country Report

    Travel in Iceland

    Oct 2017

    Travel in Iceland has been going from strength to strength. Each year of the review period set a new record in the number of arrivals, with 2017 being no exception, as travellers are increasingly looking to explore the country’s unusual landscapes or...

    US$660
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