Argentina’s consumer income growth is projected to record moderate growth through to 2040, dragged down by looming economic recession, persisting high unemployment and a slow rise in real wages. Purchasing power will be concentrated in the hands of middle youth, yet the population aged 40-44 will be the major spenders on luxury items. Booming inflation and rapidly rising prices of essential goods and services will further hamper spending potential, especially that of the low-income band.
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