India

Following the reopening of schools and offices, many local consumers have been returning to pre-pandemic lifestyles and thus are more pressed for time. With expansion of the employed female population, households are looking for appliances that allow…

Following a year of healthy growth in 2022, the demand for refrigeration appliances slowed in 2023 due to inflationary pressures and unfavourable weather conditions. Sporadic rain during the summer months disrupted sales for cooling products such as…

While the growth rate for the category slowed marginally in 2023, retail volume sales remained robust due to factors such as rising awareness, new product innovation and launches, and greater mobility. A growing emphasis on hygiene, personal…

Microwaves in India continued to experience muted demand in 2023, as consumers restricted their expenditure during a period of economic uncertainty. There were several other factors, such as the return of domestic help, reopening of restaurants,…

The category of large cooking appliances remained relatively small in 2023 due to cultural differences, wherein most local consumers rely heavily on freestanding appliances, such as freestanding hobs (included in small cooking appliances), as opposed…

After a year of strong recovery in 2022, the growth of home laundry appliances marginally slowed in 2023, but demand remained robust due to factors such as increasing penetration, a greater need for convenience-driven appliances, access to financing…

Food preparation appliances witnessed flat growth in 2023 due to slow demand as consumers diverted their share of wallet from durables and appliances to essential products. The cost-of-living crisis and inflation resulted in consumers pushing back…

During the pandemic, dishwashers experienced a surge in sales as consumers were confined to their homes and therefore sought appliances that would help simplify household chores while they tried to balance work and childcare responsibilities.…

After a year of healthy growth in 2022, the demand for consumer appliances in India notably slowed in 2023, hindered by inflationary pressures and a cost-of-living crisis. This was one of the key themes that plagued the industry during the year.…

In 2022, retail volume sales of air treatment products in India, especially cooling products such as air conditioners and air coolers, recorded double-digit growth, due to factors such as pent-up demand, harsh summer conditions and greater consumer…

Pre-paid card transactions witnessed healthy double-digit growth in transaction volumes over 2021-2022. However, in 2023, the category witnessed a decline in volume of transactions as consumers became increasingly inclined to choose alternative…

A government-led financial inclusion initiative enticed a burgeoning population to embrace the formal banking sector, resulting in further uptake of financial cards, in particular, debit cards, in 2023. The Pradhan Mantri Jan Dhan Yojana (PMJDY)…

A government-led financial inclusion initiative is enticing a burgeoning population to embrace the formal banking sector, which is acting in favour of further driving debit card penetration. The government’s financial inclusion initiative, also known…

Credit cards in India witnessed healthy demand in 2023 as consumers looked to bridge their income gap through smart spending. The adoption of credit cards further increased during the year, primarily as responsibilities in the form of expenditure…

Charge cards in India remained a niche category within financial cards and payments in 2023, largely due to higher eligibility criteria for issuance. Given the higher credit score and minimum salary requirement for a charge card in comparison to…

In 2023, a notable rise in social activities was observed, particularly with an increase in the number of women venturing out for work, which contributed to a significant surge in their spending on business attire, thereby fostering the growth of…

The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…

Menswear witnessed substantial double-digit current value growth in 2023, marking a continued strong rebound from the pre-pandemic downturn. In contrast to the previous year, which was characterised by festive purchasing and stockpiling, the…

Premium men’s jeans, and particularly premium women’s jeans, experienced robust value growth in 2023. The surge in demand can be attributed to a shift in consumer preference towards investing in high-quality jeans that offer durability and longevity.…

In 2023, domestic travel in India witnessed remarkable growth of 56%, reflecting a significant increase in the number of people spending time away from their homes. This surge in travel activities, in turn, contributed to a higher retail volume…