India

Traditionally, cats were not popular as pets in India, with a typically poor image, and unfavourable qualities associated with them. However, there has been a change in the perception of cats, along with the growing influence of digital media.…

Hair care packaging, which is the biggest category in beauty and personal care in unit volume terms, continued to record positive growth in 2022, driven by increased consumer awareness of hair care and a focus on personal grooming, which is helping…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a…

The implementation of the Toys (Quality Control) Order by the Indian government in 2021 brought about new regulations that mandated BIS certification for all toys sold in India, regardless of where they are produced. The primary objective behind this…

The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant…

India has a relatively stable political environment, but discrimination of minority groups is on the rise and the country has weak state finances. Economic development has outpaced peers and prospects for international trade are positive, although…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

India remains among the lower third countries globally in the Economic Freedom Index, weighed down by poor fiscal health and lack of monetary freedom. In addition, an inefficient judicial system, skills shortages and lagging digitalisation further…

This report provides a global overview of commodity market trends from 2017 through to 2022, including price forecasts up to 2024 for the key commodities in the Agriculture, Energy and Metals sectors. Insights analyse long-term global trends that can…

Despite witnessing current value growth, homewares witnessed a decline in demand at constant 2022 prices in India between 2019 and 2022, as increasingly fast-paced lifestyles in the country did not allow people to spend much time improving their…

Within home improvement, home paint witnessed growth in current value terms in India during the pandemic and into 2022. As COVID-19 led people to spend more time at home, they began to notice the need for home repairs and renovation. This resulted in…

Home furnishings in India witnessed an increase in current value sales in 2022, partly to rises in inflation and subsequent price increases. Consumers spent on home furnishings to upgrade their homes due to the economic climate. However, while demand…

In 2022, home and garden experienced a further dynamic increase in current value sales in India, following a strong rise in 2021. The country’s rising inflation rate, which rose to 5.8% in 2022, encouraged consumers to be mindful of their purchases…

The growing interest in gardening in India can be attributed to several factors, including the lack of green spaces in urban areas, a desire to connect with nature, and the therapeutic benefits of gardening. Gardening is seen to create a peaceful and…

The global economy is forecast to slow considerably in 2023. This comes as businesses and consumers remain constrained by the adverse combination of persistent inflation and high interest rates. Amidst the sharp slowdown, growth prospects have…

Flexible plastic is the dominant pack type in India’s home care market. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to compete with the larger,…