India

After experiencing a rapid surge in growth during the initial stages of the COVID-19 pandemic, the trajectory of apparel accessories underwent a significant shift in 2022 and 2023. The demand for face masks, a pivotal component of the category…

In India, the demand for larger pack sizes, which offer better value for money, has surged due to inflation, especially in the wine industry, where 750ml sizes are popular for both individual consumption and sharing during social gatherings. The rise…

India is witnessing increasing urbanisation with a major proportion of the population gravitating towards cities. In these cities, many consumers regularly order from foodservice outlets on a daily basis due to convenience and time constraints. These…

Soy drinks continued to dominate demand for plant-based milk in India at the end of the review period. It is popular for several reasons. Firstly, soy is widely consumed in India in various forms, where it is used in different vegetable-based dishes,…

2023 witnessed a notable rise in celebrations, following missed opportunities for major gatherings during the pandemic. Sweets and desserts play a major role in celebrations, ranging from traditional sweets to Western options such as cakes,…

In 2023, high inflation impacted the price of milk due to an increase in feed costs for cattle. This increased the procurement cost of milk, with major brands increasing the retail price per litre. However, demand for milk remained strong in 2023, as…

India remains the largest producer of milk in the world. The impact of high inflation on cattle feed in 2023 resulted in a hike in procurement costs for milk. In turn, major players hiked up their prices to end consumers, but demand for dairy…

Retail demand for cheese in India continued to grow in 2023, as major players introduced new variants and expanded their ranges to cater for different consumption occasions. There is increasing demand for Western breakfasts among urban households,…

Value sales of butter and spreads recorded double-digit growth in 2023, with demand rising steadily. Traditionally in India, butter and ghee has been prepared at home from milk as it is considered more budget-friendly. Butter and ghee are extensively…

Nestlé has an established leadership of baby food in India, as it is synonymous with trust and assurance of quality. Nestlé’s leading brand Cerelac has been at the forefront of development, with a greater focus on creating variants of dried baby food…

In 2023, inbound travel to India is set to see robust growth on the back of international events, coupled with government initiatives. Global political gatherings such as the G20 summit, and the hosting of international sporting events have helped…

In 2023, international events, coupled with initiatives by the government, have been allowing inbound tourism to witness healthy growth, which is ultimately expected to drive current value sales beyond the pre-pandemic level, seen in 2019. Inbound…

Mid-market and budget hotels continue to account for a large share of sales, together expected to account for a 41% share of value sales in overall hotels in India in 2023, on the back of healthy double-digit growth in domestic leisure trips. The…

On the back of a competitive pricing structure, the facility to cross-compare, and a seamless customer journey, travel bookings via online channels have gained further momentum, which is set to take the penetration of online travel bookings to 47% in…

Airlines in India is set to experience robust demand and growth in 2023, propelled by a surge in interest from tier-2 and non-metro cities. Certain tier-2 cities, such as Ghaziabad, Lucknow, Surat, Pune, and Indore, are expected to witness rises in…

Despite concerns about climate change, figures for action fall short of those for awareness, highlighting that Indians are not following through with their actions to tackle environmental issues. However, a high percentage of Meat Avoiders, the…

The maturity of wound care in India is set to contribute to only low single-digit current value growth in 2023. As a mature category, it has already achieved saturation thanks to established products, preventing higher growth. Saturation also deters…

In India, a significant proportion of the population, particularly those residing in urban areas, find themselves caught in a cycle of unhealthy eating due to busy, sedentary lifestyles, and the prevalence of junk food and less nutritious options in…

Vitamins is set to maintain consistent solid current value growth in India in 2023. The pandemic accelerated the growth of vitamins in India, as consumers began to better understand the importance of health and wellness. This trend has continued, and…

Sports nutrition is a rapidly evolving category in the consumer health industry in India, and is set to see a double-digit growth rate in 2023, owing to the increasing health and wellness trend. There is growing awareness of the importance of a…