India

A government-led financial inclusion initiative is enticing a burgeoning population to embrace the formal banking sector, which is acting in favour of further driving debit card penetration. The government’s financial inclusion initiative, also known…

In 2018, PepsiCo entered energy drinks in India with the brand Sting, costing INR50 per 250ml can, while Red Bull, the leading brand, retailed for nearly double the price for the same quantity. Realising the need for affordability to attract a…

The ongoing demand for bottled water in India can be attributed primarily to two factors: the scarcity of clean drinking water and rising health concerns. UNICEF reports that less than 50% of the Indian population has access to clean drinking water,…

Air care experienced positive retail volume and current value growth in India in 2023, driven by factors such as greater consumer awareness, increasing urbanisation, and improved distribution channels. The growing trend towards self-care and wellness…

Direct selling saw solid current value growth in India in 2023, although the rate of increase slowed compared with the previous year, returning to growth similar rates to those seen pre-pandemic. Nevertheless, this was impressive, considering the…

The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…

In 2023, retail tissue continued to experience double-digit retail volume and current value growth in India, on the basis of changing hygiene practices, increasing consumer awareness, and habit persistence. Traditionally, cloth rags and fabric were…

The demand for health-enhancing products is on a notable rise in India. Pioma Industries, a leading concentrates player with its brand Rasna, has acknowledged this trend and developed products tailored to meet general health and wellness preferences.…

Inflationary pressure drove continued current value growth in consumer foodservice in India in 2023. However, a slowdown in growth was seen compared with the previous two years, as 2022 had already seen full recovery to the pre-pandemic level of…

Laundry care experienced growth in both retail volume and current value terms in India in 2023, on account of factors such as greater consumer mobility and the stabilisation of prices. Increased mobility fuelled higher demand for laundry care…

Breakfast cereals maintained dynamic retail volume and current value growth in India in 2023, rising from a small base. Retail per capita consumption of breakfast cereals remains low in India due to limited consumption occasions. Players in breakfast…

Jewellery witnessed double-digit current value growth in India in 2023. In this dynamic landscape, costume jewellery witnessed an unprecedented surge, boasting a high double-digit growth rate that surpassed the performance of fine jewellery. This…

India, a vast and diverse country, has seen leading players adapting to its rich tapestry by offering diverse products and tailored marketing strategies to meet the preferences of its consumers. Notably, Tata Consumer Products and Hindustan Unilever…

India boasts a significant demographic, with a youthful population comprising 327 million millennials and 377 million Generation Z individuals. This demographic, combined with widespread and affordable internet access and rapid urbanisation, has…

India has a strong inclination towards tea consumption, with coffee trailing as a distant second in terms of volume. Historically, coffee has enjoyed popularity in southern India throughout the year. Consumers in the south have been historically more…

Retail volume sales of edible oils in India suffered in 2021 and the first half of 2022 due to disrupted global supply chains and high global inflation. Since India imports more than 50% of its edible oil requirements, there were spikes in retail…

While growth for vacuum cleaners increased during the pandemic due to the unavailability of domestic workers, demand for the category slowed considerably in 2023 due to inflationary pressures and the return of hired help. In India, there is a…

In 2023, domestic travel in India witnessed remarkable growth of 56%, reflecting a significant increase in the number of people spending time away from their homes. This surge in travel activities, in turn, contributed to a higher retail volume…

In a rebound from the strong decline seen in 2020 due to COVID-19, the footwear category in India has been seeing significant growth, and recovered to the 2019 level of value sales in 2023. Post-COVID-19, consumer spending on footwear increased after…

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…