India

In recent years, a fascinating trend took the beauty industry by storm – the “skinification” of hair. This is the trend of using skin care ingredients in hair care products, or applying the concepts of skin care in hair care, and recently there has…

The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…

Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including…

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

India is one of the fastest growing economies in the world, with a large young population. Its rising GDP per capita is fuelling the growth of the economy. Real GDP in India continued to expand in 2022, recording 7% growth, outperforming the average…

People are becoming increasingly keen to care for their skin as they become more aware of the negative effects that pollution, stress, and lifestyle choices can have on skin health. Consumers in India are therefore increasingly turning to functional…

People were finally able to travel in 2022, after almost two years of restrictions. Since the pandemic prevented individuals from leaving their homes, 2022 served as a year of travel for the populace. Recovery in the travel industry also encouraged…

Bangalore and Mumbai are India’s most economically vibrant cities, supported by strong demographics, services sectors and higher consumer expenditure. Meanwhile, Ghaziabad holds the highest potential for future economic growth. However, challenges…

The number of households is set to increase moderately in India over 2022-2027, as couples with children remain the dominant household type. The fastest household expenditure growth is set to be recorded by couples without children households, with…

With India’s strong economic development, consumer spending and incomes are expected to grow at a comparatively faster pace. However, elevated prices will continue to pressure the vast low-income class, while income inequalities will continue to…

With mobility returning to pre-COVID levels, the frequency of consumption occasions has increased. This has led to the fastest volume growth in a decade, primarily driven by India's sizable population of working individuals. As of 2022, according to…

Manufacturers express deep dissatisfaction with the current taxation of cigars and cigarillos, which equates them to cigarettes. Manufacturers argue that these products are considered luxuries and are less addictive, with most consumers not inhaling…

The post-pandemic return to mobility, with increased instances of outdoor events, and growth in terms of consumer awareness with respect to usage, all combine to facilitate growth in contact lenses in 2023 – maintaining the positive trend observed in…

The eyewear industry showcased good growth across all categories in 2023. The resurgence of travel, and the post-pandemic increase in outdoor activities and events, have fuelled growth for the category. After a year and a half of home seclusion,…

The Indian government took measures to prohibit direct and indirect advertising of tobacco products, including smokeless tobacco, following its ratification of the World Health Organisation (WHO) Framework Convention on Tobacco Control (FCTC) and the…

In 2023, spectacles, comprising both spectacle lenses and frames, showcased significant growth. This growth can be attributed to the increasing number of people in India with vision correction needs. The rise in vision correction requirements can be…

Sunglasses in India is experiencing double digit growth in 2023, attributed to the complete, post-pandemic recovery of travel and mobility within the country. Indeed, in 2023, consumers are engaging in more travel activities, resulting in a notable…

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…

During COVID-19 lockdowns in India in 2020, the government deemed alcoholic drinks to be non-essential, meaning that production and sales via both the retail and foodservice channels came to a temporary halt in this year. The closure during lockdowns…