India

India is witnessing increasing urbanisation with a major proportion of the population gravitating towards cities. In these cities, many consumers regularly order from foodservice outlets on a daily basis due to convenience and time constraints. These…

The return to in-person schooling after the lifting of COVID-19 restrictions in India provided a boost to writing instruments in 2023, with double-digit current value growth maintained. With schools fully reopened, students are attending classes in…

The maturity of wound care in India is set to contribute to only low single-digit current value growth in 2023. As a mature category, it has already achieved saturation thanks to established products, preventing higher growth. Saturation also deters…

In 2023, a notable rise in social activities was observed, particularly with an increase in the number of women venturing out for work, which contributed to a significant surge in their spending on business attire, thereby fostering the growth of…

In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in…

Samant Soma Wines Ltd continued as the frontrunner in the wine industry in 2022. The player boasts a diverse portfolio encompassing wines crafted from 15 distinct grape varieties and showcases a collection of 56 labels. These wines are meticulously…

In India, a significant proportion of the population, particularly those residing in urban areas, find themselves caught in a cycle of unhealthy eating due to busy, sedentary lifestyles, and the prevalence of junk food and less nutritious options in…

Wearable electronics in India continues to experience robust growth, driven by falling unit prices, technological advancements and growing consumer awareness of health and wellness. Intense competition among existing players and new entrants has…

Vitamins is set to maintain consistent solid current value growth in India in 2023. The pandemic accelerated the growth of vitamins in India, as consumers began to better understand the importance of health and wellness. This trend has continued, and…

Gaming subscriptions are becoming increasingly popular in India, as more people are moving beyond casual gaming. In the past couple of years, especially due to the pandemic, there has been a fundamental shift in consumer behaviour, wherein there is a…

Vegetables is set to see low total volume growth in India in 2023. However, the rate of increase is expected to be slower than seen in previous years, as although most categories have been seeing rising sales, the strong decline in sales of tomatoes…

While growth for vacuum cleaners increased during the pandemic due to the unavailability of domestic workers, demand for the category slowed considerably in 2023 due to inflationary pressures and the return of hired help. In India, there is a…

In 2023, inbound travel to India is set to see robust growth on the back of international events, coupled with government initiatives. Global political gatherings such as the G20 summit, and the hosting of international sporting events have helped…

The implementation of the Toys (Quality Control) Order by the Indian government in 2021 brought about new regulations that mandated BIS certification for all toys sold in India, regardless of where they are produced. The primary objective behind this…

In 2023, traditional and connected watches maintained significant current value growth in India, although connected watches surged ahead of traditional watches in terms of growth; a trend attributed to the increasing emphasis on fitness and health in…

The toys and games industry in India continued its upwards trajectory in 2022, with a double-digit increase in current value terms. However, the performances across the two categories, traditional toys and games and video games, saw a significant…

In 2023, international events, coupled with initiatives by the government, have been allowing inbound tourism to witness healthy growth, which is ultimately expected to drive current value sales beyond the pre-pandemic level, seen in 2019. Inbound…

The strong focus and attention on improving sanitation in India provided a basis for steady retail volume and current value growth in toilet care in India even after the pandemic ended. While there was strong demand for products in the category…

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022.…