India

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

The Ahmedadad in India report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Air care experienced positive retail volume and current value growth in India in 2023, driven by factors such as greater consumer awareness, increasing urbanisation, and improved distribution channels. The growing trend towards self-care and wellness…

In 2022, retail volume sales of air treatment products in India, especially cooling products such as air conditioners and air coolers, recorded double-digit growth, due to factors such as pent-up demand, harsh summer conditions and greater consumer…

Airlines in India is set to experience robust demand and growth in 2023, propelled by a surge in interest from tier-2 and non-metro cities. Certain tier-2 cities, such as Ghaziabad, Lucknow, Surat, Pune, and Indore, are expected to witness rises in…

India was one of the few significant international markets to have registered a full recovery in alcohol drink sales in volume terms in 2022. The country's relatively young population played a pivotal role in this regard, setting it apart from…

During COVID-19 lockdowns in India in 2020, the government deemed alcoholic drinks to be non-essential, meaning that production and sales via both the retail and foodservice channels came to a temporary halt in this year. The closure during lockdowns…

The driving force behind the growth of analgesics in India is the Millennial population, which includes those born between 1980 and 1994. This demographic, consisting of 328 million people, significantly drives demand for analgesics. The key reason…

After experiencing a rapid surge in growth during the initial stages of the COVID-19 pandemic, the trajectory of apparel accessories underwent a significant shift in 2022 and 2023. The demand for face masks, a pivotal component of the category…

India’s distinction as having one of the youngest populations globally provides a significant advantage, particularly when it comes to fashion. With a substantial proportion of the population belonging to younger age groups, the country boasts a…