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Iran

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iran.

Iran StatisticsConsumer Lifestyles in Iran

Iran Country BriefingsFuture Demographics: Iran in 2030

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    Country Report

    Grocery Retailers in Iran

    Jan 2017

    Grocery retailers continued to convert from traditional to modern in 2016, and modern channels – especially supermarkets – gained further ground. Key retailers such as Refah Chain Stores Co and Ofogh Koorosh Chain Stores Co continued to expand ...

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    Country Report

    Non-Grocery Specialists in Iran

    Jan 2017

    The Iranian economy stagnated in 2016. Unemployment was high and consumer purchasing power declined. Many consumers who used to pay for a wide range of non-grocery items gradually became unable to do so, which had a negative impact on volume sales ...

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    Country Report

    Non-Store Retailing in Iran

    Jan 2017

    Starting from a low base non-store retailing registered a dynamic performance in 2016 and a rapid shift in consumer preferences to more modern options, especially online shopping. One major reason for this change was the rapid surge in the ...

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    Country Report

    Retailing in Iran

    Jan 2017

    Retailing was one of the most dynamic industries during the last five years in Iran. Modern grocery channels such as hypermarkets expanded rapidly at the expense of traditional independent outlets, internet retailing and direct selling registered ...

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Country Report

    Confectionery in Iran

    Dec 2016

    Parand Chocolate Co will maintain its strong leading position in 2016 accounting for a 20% retail value share of chocolate confectionery. The company has a long history in the production and distribution of chocolate confectionery and benefits from a...

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    Country Report

    Dairy in Iran

    Dec 2016

    Pegah Dairy is set to remain the leading manufacturer in cheese in 2016 with a 29% share of retail value sales. The state-owned company has several factories across the country, including in Pegah Khorasan, Pegah Gilan and other areas, which supply ...

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    Country Briefing

    Natural Resources: Iran

    Dec 2016

    Iran has one of the world’s largest oil and gas reserves and is among the top producers of oil. Years of conflict, mismanagement and sanctions, however, have taken a toll on the economy and resulted in inefficient exploitation of natural resources. ...

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    Strategy Briefing

    Confectionery in the Middle East and Africa

    Nov 2016

    While the Middle East and Africa is the fastest growing region across the world, mainly fuelled by a handful of markets, particularly Saudi Arabia, the United Arab Emirates, Egypt and South Africa. This will largely remain the case over the next five...

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    Country Profile

    Iran: Country Profile

    Nov 2016

    The economy is improving. Domestic demand and exports are the main drivers. Since the removal of sanctions, oil production and exports have rebounded quickly. Increased activity in agriculture, auto production and transport drive a recovery in the ...

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    City Review

    Tehran City Review

    Nov 2016

    Tehran is a major economic powerhouse of Iran, producing 22% of the country's GDP as of 2015. The industrial composition of Tehran is generally more skewed towards business services, whilst in the rest of the country manufacturing industries are more...

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    Country Report

    Packaged Food in Iran

    Nov 2016

    Most areas of packaged food still had a very low base as of 2016, with strong potential. The old practice of consuming loose/unpackaged products such as rice, bread, oils and cheese was being replaced by the consumption of packaged items, especially ...

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    Country Report

    Breakfast Cereals in Iran

    Oct 2016

    Continuing the trend from 2015, breakfast cereals experienced relatively high growth rates in volume terms during 2016, mainly as a consequence of its small sales base and better availability of products in grocery retailers, especially the modern ...

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    Country Report

    Processed Fruit and Vegetables in Iran

    Oct 2016

    Increasingly hectic lifestyles and rapid trend in cultural changes such as the increasing number of working women were the main drivers of growth in 2016. Young mothers are gradually foregoing the use of fresh ingredients due to time constraints and ...

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    Country Report

    Processed Meat and Seafood in Iran

    Oct 2016

    Iranian processed meat and seafood experienced relatively rapid growth in 2016, which is mainly the result of changing consumer lifestyles. The number of working women has experienced major growth, which means less time for preparation of traditional...

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    Country Report

    Rice, Pasta and Noodles in Iran

    Oct 2016

    All areas of rice, pasta and noodles recorded very dynamic performances during 2016 but for different reasons. While the main reason for growth in rice was the continuous trend for conversion from loose/unpackaged products to packaged rice, pasta is ...

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    Country Report

    Baked Goods in Iran

    Oct 2016

    The key trend for baked goods in 2016 has been the rapid development of packaged bread, which is resulting in reduced appreciation for artisanal bread. This is mainly due to better availability of packaged bread inside the retail environment and ...

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    Country Report

    Ready Meals in Iran

    Oct 2016

    Key cultural changes such as rapid urbanisation, an increase in the number of working women and more hectic lifestyles generated significant demand for convenient food – especially ready meals – in 2016. Awareness of products in the category ...

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    Country Report

    Sauces, Dressings and Condiments in Iran

    Oct 2016

    Sauces, dressings and condiments can be divided into three main product types. The first and most important type is tomato pastes and purées which was the main driver of retail volume sales in 2016. National statistics from the Ministry of Industries...

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    Country Report

    Soup in Iran

    Oct 2016

    Many young Iranian families discovered the convenience of packaged soup in 2016 and started to use it as an alternative to home-made soup. Some families who did not want to sacrifice the freshness of traditional home-made soup started to add packaged...

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