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 Market Research for Iran

Euromonitor publishes reports on industries, consumers and demographics in Iran.

  • Industry specific reports offer insight into market size and market share in Iran; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Iran report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Iran in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Iran statistics factfile.

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Country Report

Grocery Retailers in Iran

Iranian grocery retailing is in a phase of modernisation. Traditionally, grocery items have been distributed by the key wholesalers in each urban bazaar. These bazaars have been always a key connection between suppliers and the huge number of ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Non-Grocery Retailers in Iran

A huge volume of products manufactured in China and South Korea found their way to non-grocery retailers in Iran in 2011, to meet high demand among the country’s young population for consumer goods. As there remained an absence of strong chain stores...

May 2012 | US$900| Add to cart | View details ›

Country Report

Non-Store Retailing in Iran

Iranian non-store retailing remained very immature over the review period, with the necessary infrastructure inaccessible by the bulk of the consumers in the country. However, in spite of the official ban on satellite television, the Iranian urban ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Retailing in Iran

After the Islamic revolution in 1979, the Iranian economy followed a trend of isolation from international markets, which resulted in very low investment in the country’s retailing industry. In this environment, which did not permit the activity of ...

May 2012 | US$1,900| Add to cart | View details ›

Country Report

Beer in Iran

After the Islamic Revolution in 1979, the production and consumption of alcoholic drinks was forbidden in Iran and several key breweries ceased operating. The Iranian government implemented this law without any hesitation, particularly during the ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Iran

The consumption of alcoholic drinks is totally forbidden according to Islamic law and the Iranian government enforces this prohibition via its laws. This law has given non-alcoholic beer a significant opportunity for growth as it can be regarded as ...

May 2012 | US$1,900| Add to cart | View details ›

Country Report

Packaged Food in Iran

Iran’s young population and the increasing number of working women continued to be important factors driving growth in packaged food over 2011, alongside rapid urbanisation, higher disposable incomes and improved retail distribution. The high number ...

Apr 2012 | US$6,500| Add to cart | View details ›

Country Report

Bottled Water in Iran

Consumption of bottled water increased significantly over the review period, mainly as a result of the change in consumer preference from tap water to healthier options like bottled water. Although bottled water has been available in Iran for several...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Iran

Consumption of carbonates in Iran has seen many fluctuations over the last decades. Once carbonates were the only available option to be served along with food, and this helped carbonates to grow rapidly in volume terms to reach per capita ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Iran

Concentrates remains a niche category in soft drinks due to the widespread consumption of fresh fruit and freshly prepared fruit juices that are offered at affordable prices. Typically, Iranian consumers use concentrates (usually liquid concentrates)...

Apr 2012 | US$900| Add to cart | View details ›

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Books more ›

Reference Book

International Marketing Data and Statistics 2012

Nov 2011

Reference Book

The New Arab Consumer 2012

Oct 2011

Reference Book

World Retail Data and Statistics

Jun 2010