The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iran.

Iran StatisticsConsumer Lifestyles in Iran

Iran Country BriefingsFuture Demographics: Iran in 2030

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    Country Report

    Adult Incontinence in Iran

    Mar 2017

    Adult incontinence was still one of the hygiene sectors with a very small base during 2016 mainly because of its relatively low level of penetration. It is important to note that adult incontinence products emerged only in 2007 and, thus, a ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Iran

    Mar 2017

    Sales of away-from-home tissue and hygiene products remained considerably less developed compared to tissue and hygiene sales in the retail channel in 2016. In fact, only boxed facial tissues, napkins, toilet paper and adult incontinence are ...

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    Country Report

    Nappies/Diapers/Pants in Iran

    Mar 2017

    The key story of 2016 was the official relaunch of Pampers by Tehran Bouran Co (subsidiary of Procter & Gamble in Iran). The brand, which had been discontinued due to international sanctions, became available again and its presence had a major impact...

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    Country Report

    Tissue and Hygiene in Iran

    Mar 2017

    General stagnation in the Iranian economy and its consequences, such as a high rate of unemployment, have resulted in the considerable decline of purchasing power which has negatively impacted the performance of tissue and hygiene products. ...

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    Country Report

    Retail Tissue in Iran

    Mar 2017

    Two key factors resulted in more sensitivity to unit price among shoppers in all retail tissue categories, especially facial tissues and toilet paper, during 2016. Declining purchasing power due to general stagnation in the economy and the ...

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    Country Report

    Sanitary Protection in Iran

    Mar 2017

    Sanitary protection remained very immature in Iran during 2016 with a very low base. Although the potential consumers of these products (women aged between 12 and 54 years old) account for 34% of the population, per capita consumption is still very ...

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    Country Report

    Wipes in Iran

    Mar 2017

    Wipes remained one of the least developed hygiene categories in Iran due to the low level of awareness and limited penetration of its different types inside the retail environment. In fact, the only known types of wipes for the majority of consumers ...

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    Country Profile

    Iran: Country Profile

    Feb 2017

    The economy will slow but still grow steadily in 2017. Higher oil prices and an increase in oil production provide crucial support. Stronger activity in agriculture, auto production and transport drive the non-oil sector. An increase in public ...

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    Country Report

    Bottled Water in Iran

    Feb 2017

    On 21 September 2015 the Iranian Food and Drug Organisation announced that Damavand Mineral Water Co's production line would be shut down because the company was not complying with regulations. However, it continued to distribute its products, which ...

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    Country Report

    Carbonates in Iran

    Feb 2017

    One of the key trends in carbonates in 2016 was lower off-trade volume growth for the key category of regular cola carbonates in response to a lack of product innovation and rising concerns regarding health and wellness, which persuaded a ...

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    Country Report

    Concentrates in Iran

    Feb 2017

    Concentrates continued to register positive growth with total RTD volume growth of 5% in 2016. Alifard Co, the leading player in the category, offers products in liquid concentrates in large size formats of up to one gallon. Low unit prices and a ...

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    Country Report

    Energy Drinks in Iran

    Feb 2017

    Consumption of energy drinks remained marginal in 2016 as this type of product remains an alien concept for many consumer groups. Male adults between 15 and 30 years old with higher than average disposable incomes remained the main targets in 2016. ...

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    Country Report

    Juice in Iran

    Feb 2017

    Continuing the trend from 2015, juice remained under the strong influence of two different factors in 2016. The decline in the purchasing power of middle-income consumers as a result of the general stagnation in the Iranian economy remained a key ...

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    Country Report

    Soft Drinks in Iran

    Feb 2017

    General stagnation in the Iranian economy and its consequences, such as the high rate of unemployment, resulted in a considerable decline in purchasing power, which negatively impacted growth in soft drinks in 2016. Juice, which is still considered a...

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    Country Report

    RTD Coffee in Iran

    Feb 2017

    RTD coffee first appeared in Iran in 2008, but it still remained a negligible category in 2016....

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    Country Report

    RTD Tea in Iran

    Feb 2017

    Even if per capita volume consumption of tea remained very high in Iran in 2016, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010 the response to this new product launch was not ...

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    Country Report

    Sports Drinks in Iran

    Feb 2017

    Sports drinks are available but their volume is marginal and was limited to a few brands in 2016....

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    Country Report

    Air Care in Iran

    Feb 2017

    Spray/aerosol air fresheners remained the product type with the highest awareness during 2016 with a 93% retail value share. Candle air fresheners and gel air fresheners still have limited penetration with only a small group of consumers who are more...

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    Country Report

    Bleach in Iran

    Feb 2017

    Bleach remained one the categories in home care that enjoyed a high level of awareness in 2016 and has been widely used by the majority of urban households for many years. Level of concentration remained a very important concern in 2016 for key ...

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    Country Report

    Dishwashing in Iran

    Feb 2017

    Possession of dishwashers continued to grow rapidly in 2016, resulting in double-digit volume growth in all automatic dishwashing subcategories. However, hand dishwashing remained the main sales driver with a 96% volume share in 2016. Strong position...

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