The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iran.

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Iran Country BriefingsFuture Demographics: Iran in 2030

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    Iran: Country profile

    Jan 2018

    The economy will see a strong rebound in 2018. Moderate gains in FDI, a rise in oil production and a buoyant tourism sector are all drivers. Growth has begun to reach the non-oil sector with a pickup expected in several sectors including agriculture ...

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    Megatrends

    Shopping Reinvented: Empathy and the Key to a Superior Shopper Journey

    Dec 2017

    As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

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    Country Briefing

    Households: Iran

    Dec 2017

    The Iranian household market has become increasingly attractive to consumer businesses, as the number of households expands healthily and local consumers are transforming to more modern and urban lifestyles. Household penetration of durables and ...

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    Country Briefing

    Economy, Finance and Trade: Iran

    Dec 2017

    Intensification of international sanctions on Iran in 2012 and lower oil prices since mid-2014 took a toll on the Iranian economy. However, the removal of most of the international sanctions in January 2016 has helped boost trade and investment in ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Shifting Market Frontiers: Asian Century

    Dec 2017

    The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Natural Resources: Iran

    Sep 2017

    Being a resource-rich country, Iran is one of the world’s top energy producers. Following a sanction relief in early 2016, Iran has aimed to boost its energy output and been eager to expand its mining sector. Corruption and an uncertain business ...

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    Country Briefing

    Business Dynamics: Iran

    May 2017

    Years of economic sanctions have left Iran’s business environment underdeveloped. The situation is expected to improve with the lifting of the sanctions, although the government has to grapple with a number of key challenges including an inefficient ...

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    Country Briefing

    Income and Expenditure: Iran

    May 2017

    Iran’s per capita disposable income and spending returned to positive growth in 2016, due to the partial recovery in global oil prices, and the lifting of economic sanctions on the country. The latter factor is expected to support long-term growth of...

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Consumer Lifestyle

    Consumer Lifestyles in Iran

    Nov 2016

    The efforts of consumers burdened by sanctions have resulted in a cohort of smart, sophisticated shoppers. With the anticipated easing of sanctions, consumers now look forward to retailers’ shelves stocked with high-quality Western goods. Young ...

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    Future Demographic

    Iran in 2030: The Future Demographic

    Jun 2016

    In 2030, the population of Iran will reach 88.5 million, an increase of 11.9% from 2015, making it one of the largest countries in the world. However, between 2015 and 2030, falling birth rates, increasing death rates and negative net migration will ...

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    Strategy Briefing

    Tea Global Corporate Strategy : Diversity and Tea Experience

    Oct 2015

    Facing volume challenges, tea marketers are exploring added-value products to drive value sales in developed markets. Unilever and Starbucks’s development in premium tea specialist outlets inspired others such as Twinings to enter this space. Premium...

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    Strategy Briefing

    Beer: What's Brewing on the Horizon?

    Jun 2015

    Big brewers faced stagnant volume sales at the global level in 2014, and this has been the case for some years, following the financial crisis of the last decade. This briefing highlights some of the main category-specific trends that are being ...

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