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Iran

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iran.

Iran StatisticsConsumer Lifestyles in Iran

Iran Country BriefingsFuture Demographics: Iran in 2030

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    Country Report

    Bottled Water in Iran

    Feb 2017

    On 21 September 2015 the Iranian Food and Drug Organisation announced that Damavand Mineral Water Co's production line would be shut down because the company was not complying with regulations. However, it continued to distribute its products, which ...

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    Country Report

    Carbonates in Iran

    Feb 2017

    One of the key trends in carbonates in 2016 was lower off-trade volume growth for the key category of regular cola carbonates in response to a lack of product innovation and rising concerns regarding health and wellness, which persuaded a ...

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    Country Report

    Concentrates in Iran

    Feb 2017

    Concentrates continued to register positive growth with total RTD volume growth of 5% in 2016. Alifard Co, the leading player in the category, offers products in liquid concentrates in large size formats of up to one gallon. Low unit prices and a ...

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    Country Report

    Energy Drinks in Iran

    Feb 2017

    Consumption of energy drinks remained marginal in 2016 as this type of product remains an alien concept for many consumer groups. Male adults between 15 and 30 years old with higher than average disposable incomes remained the main targets in 2016. ...

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    Country Report

    Juice in Iran

    Feb 2017

    Continuing the trend from 2015, juice remained under the strong influence of two different factors in 2016. The decline in the purchasing power of middle-income consumers as a result of the general stagnation in the Iranian economy remained a key ...

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    Country Report

    Soft Drinks in Iran

    Feb 2017

    General stagnation in the Iranian economy and its consequences, such as the high rate of unemployment, resulted in a considerable decline in purchasing power, which negatively impacted growth in soft drinks in 2016. Juice, which is still considered a...

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    Country Report

    RTD Coffee in Iran

    Feb 2017

    RTD coffee first appeared in Iran in 2008, but it still remained a negligible category in 2016....

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    Country Report

    RTD Tea in Iran

    Feb 2017

    Even if per capita volume consumption of tea remained very high in Iran in 2016, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010 the response to this new product launch was not ...

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    Country Report

    Sports Drinks in Iran

    Feb 2017

    Sports drinks are available but their volume is marginal and was limited to a few brands in 2016....

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    Country Report

    Air Care in Iran

    Feb 2017

    Spray/aerosol air fresheners remained the product type with the highest awareness during 2016 with a 93% retail value share. Candle air fresheners and gel air fresheners still have limited penetration with only a small group of consumers who are more...

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    Country Report

    Bleach in Iran

    Feb 2017

    Bleach remained one the categories in home care that enjoyed a high level of awareness in 2016 and has been widely used by the majority of urban households for many years. Level of concentration remained a very important concern in 2016 for key ...

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    Country Report

    Dishwashing in Iran

    Feb 2017

    Possession of dishwashers continued to grow rapidly in 2016, resulting in double-digit volume growth in all automatic dishwashing subcategories. However, hand dishwashing remained the main sales driver with a 96% volume share in 2016. Strong position...

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    Country Report

    Home Insecticides in Iran

    Feb 2017

    Urbanisation continued to grow significantly during 2016 and it is estimated that more than 73% of the population are now living in key cities like Tehran, Mashhad, Isfahan, Tabriz and Shiraz. Considerable proportion of this concentrated population ...

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    Country Report

    Laundry Care in Iran

    Feb 2017

    Laundry care continued to be strongly influenced by standard powder detergents, which had a 55% value share in 2016. Consumption of other product types such as liquid detergents, carpet cleaners and stain removers remained very low as these items ...

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    Country Report

    Home Care in Iran

    Feb 2017

    Home care continued to witness significant growth of per capita consumption in 2016, thanks to a low base in many categories along with rapid changes in lifestyle and a significant increase in the urban population. There was a trend of upgrading from...

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    Country Report

    Polishes in Iran

    Feb 2017

    Polishes remained a niche home care product type in 2016 because of the low level of awareness and because product availability remained limited to shoe polish and floor polish. However, both saw considerable volume growth thanks to rapid ...

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    Country Report

    Surface Care in Iran

    Feb 2017

    Surface care remained a niche category in 2016 with a small value share of home care. This was mainly due to limited awareness by consumers about different product types and their uses. In fact, most consumer demand was generated for basic offerings ...

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    Country Report

    Toilet Care in Iran

    Feb 2017

    A considerable number of households still use alternative solutions such as bleach to clean their toilets and consumption of specific toilet care products remained a new concept in 2016. This was mainly because of better availability and ...

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    Country Report

    Coffee in Iran

    Jan 2017

    Continuing the trend from 2015, coffee remained under the strong influence of two different factors in 2016. The decline in middle-income consumers’ purchasing power as a result of general stagnation in the Iranian economy and the high rate of ...

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    Country Report

    Other Hot Drinks in Iran

    Jan 2017

    Awareness of other hot drinks remained limited and the only available product with considerable market size in 2016 was chocolate-based flavoured powder drinks. Even consumption in this niche is mainly dependent on milk as these products are mainly ...

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