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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Car Rental in Ireland

    Sep 2017

    Given that Ireland’s principal attractions are outside of Dublin – Wild Atlantic Way and Ancient East – for most inbound tourists in 2017, car rental remained the only viable way to tour the country, and this looks set to continue over the forecast ...

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    Country Report

    Intermediaries in Ireland

    Sep 2017

    Intermediaries experienced strong overall growth in 2017, buoyed by a better than expected influx of overseas travellers to Ireland. An Irish Travel Agent Association survey in 2017 found that over 95% of all intermediaries experienced increased ...

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    Country Report

    Lodging in Ireland

    Sep 2017

    Dublin has the largest stock of hotel rooms in Ireland, and is also Ireland’s most popular single destination. Of the 800 hotels in Ireland, there are approximately 18,900 rooms in Dublin in 155 hotels. This represents about 33% of all the available ...

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    Country Report

    Online Travel Sales To Residents in Ireland

    Sep 2017

    Online sales grew across all major travel categories in 2017, with package holidays the single highest value channel. The drive by hotels and airlines to maximise profitability through direct ancillary sales contributed to their strong growth in ...

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    Country Report

    Travel in Ireland

    Sep 2017

    Ireland saw continued large numbers of visitors from the UK, despite concerns over the potential impact of Brexit. The value of the pound versus the euro has been the determinant driver for UK overseas trends, and Ireland also benefited from the ...

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    Country Report

    Flows in Ireland

    Sep 2017

    Ireland continued to exceed industry expectations, with 3% overall growth in inbound arrivals in 2017. A favourable sterling exchange rate meant that any potential adverse Brexit impact on visitor numbers from the UK was not felt. The UK continued to...

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    Country Report

    Airlines in Ireland

    Sep 2017

    Ireland’s two major airlines – Aer Lingus and Ryanair – command more than 80% of the domestic market. Aer Lingus has benefited hugely from becoming part of IAG Group, and Ryanair is Europe’s leading low-cost carrier. Both airlines have their ...

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    Country Briefing

    Economy, Finance and Trade: Ireland

    Aug 2017

    Ireland’s economy has recovered well and posted the fastest annual real growth rate in the European Union (EU) in 2016. Its corporate tax rate is extremely attractive to overseas companies, resulting in large foreign direct investment (FDI) inflows. ...

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    Country Briefing

    Income and Expenditure: Ireland

    Aug 2017

    The performance of the Irish consumer market continued to improve in 2016, driven by the country’s increasing economic activity and considerable monetary stimulus from the European Central Bank (ECB). However, rising housing costs, elevated levels of...

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    Country Briefing

    Business Dynamics: Ireland

    Aug 2017

    Ireland has a conducive business environment that is well complemented by the presence of high levels of economic freedom and an efficient regulatory regime. Low tax rates, reasonably well developed infrastructure, low lending rates and an educated ...

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    Country Report

    Cigarettes in Ireland

    Aug 2017

    The Irish government remains committed to increasing the price of cigarettes yearly in the annual budget with another EUR0.50 per pack added to the price of 20 cigarettes in 2016. Despite strengthening economic conditions and increased disposable ...

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    Country Report

    Tobacco in Ireland

    Aug 2017

    Overall volume of cigarettes and number of smokers declined again in 2016. The government’s continuing focus on its strategic goal of reducing the percentage of smokers in Ireland to 5% by 2025 and further increases in the price of cigarettes have ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Ireland

    Aug 2017

    The introduction of TPD2 has impacted all tobacco categories and smoking tobacco is no exception. In particular, the ban on pack sizes smaller than 30g has made the product less economical; however, it is still a much more economical alternative for ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Ireland

    Aug 2017

    TPD2 came into force in Ireland and a lot of the restrictions governing traditional tobacco products around advertising now apply to any vapour products that contain nicotine. This will slow the growth of the category slightly but not arrest the ...

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    Country Profile

    Ireland: Country Profile

    Jul 2017

    The economy will slow in 2017. Investment and strong gains in employment and wages provide support. Growth of private final consumption will ease while export performance will be lacklustre. Further repair of bank, household, and business balance ...

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    Country Report

    Beer in Ireland

    Jun 2017

    The number of microbreweries in Ireland increased to 90 in 2016 as demand for craft beer continued to rise. Several manufacturers increased production. Tax relief has been available on the production of craft beer in Ireland since the 2015 Budget, ...

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    Country Report

    Cider/Perry in Ireland

    Jun 2017

    In 2016, cider/perry recorded total volume growth of 5%. Sales in Ireland are prone to fluctuations depending on the weather, and the summer of 2016 was better than that of the previous year. In addition, new brands such as Orchard Thieves and demand...

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    Country Report

    Alcoholic Drinks in Ireland

    Jun 2017

    Alcoholic drinks in Ireland recorded a slight increase in total volume sales in 2016. A recovery has begun for some consumers after several years of economic turbulence, with many finally having some surplus disposable income. The Brexit referendum ...

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    Country Report

    Rtds/High-Strength Premixes in Ireland

    Jun 2017

    Total volume sales of RTDs/high-strength premixes declined by 3% in 2016. The category remained on a downward trajectory as a result of its relative maturity and a lack of innovation and investment in marketing and advertising....

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    Country Report

    Spirits in Ireland

    Jun 2017

    Total volume sales of spirits rose by 2% in 2016 to exceed 19 million litres. This was a stronger performance than the review period average, largely thanks to growing demand for premium spirits, particularly gin and whiskies. Both the on- and ...

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