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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Ireland: Country Profile

    Apr 2017

    The economy will slow in 2017. Investment will be the main driver, sustained by activity in the residential property market and favourable government policies for homebuyers. A slump in private final consumption and exports weaken the economy. Credit...

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    Country Report

    Adult Incontinence in Ireland

    Mar 2017

    2016 saw adult incontinence register another year of strong volume growth in Ireland as consumers gained stronger awareness of incontinence issues. One main factor behind this performance was the erosion of the taboos surrounding incontinence due to ...

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    Country Report

    Nappies/Diapers/Pants in Ireland

    Mar 2017

    In Ireland, per capita volume of nappies/diapers/pants among children aged 0-36 months is higher than the average usage in Western Europe, with 1,162 units per child in Ireland, versus 963 units per child across Western Europe. This is in line with ...

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    Country Report

    Tissue and Hygiene in Ireland

    Mar 2017

    There is little room for further development in the Irish tissue and hygiene market. The industry is highly saturated, with only a handful of players focused on maintaining their strong positions. However, fierce price competition is helping to ...

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    Country Report

    Retail Tissue in Ireland

    Mar 2017

    The recovery of the economic conditions in Ireland towards the end of the review period led consumers to purchase more retail tissue products, pushing volume sales in the category up by 4% in 2016. In addition, in a category in which demand is highly...

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    Country Report

    Sanitary Protection in Ireland

    Mar 2017

    Per capita consumption of sanitary protection products in Ireland remains very slightly below the Western Europe average. Irish women aged 12-54 use 253 units per year on average, while the Western European average is 255 units per year. In ...

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    Country Report

    Wipes in Ireland

    Mar 2017

    2016 saw value sales of wipes undermined by falling unit prices, which was in turn induced by the strong emergence of private label within the category and the general preference of consumers for products which offer higher levels of convenience. ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Ireland

    Mar 2017

    During 2016, sales of away-from-home tissue and hygiene were driven by the expansion of demand for these items in the consumer foodservice and travel and tourism industries. Indeed, together with the general recovery of the Irish economy, the country...

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    Country Report

    Asian Speciality Drinks in Ireland

    Feb 2017

    Asian speciality drinks are rare in Ireland, with no measurable sales being recorded in 2016....

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    Country Report

    Bottled Water in Ireland

    Feb 2017

    Bottled water continued to grow in both current value and volume terms in 2016, with sales driven by several factors. Increased numbers of consumers were drawn from other soft drinks categories as more came to appreciate water’s natural ...

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    Country Report

    Carbonates in Ireland

    Feb 2017

    Carbonates in Ireland remained flat in off-trade current value terms in 2016 with sales of around EUR442 million. This was, however, an improvement on the 1% value decline recorded the previous year. Carbonates in 2016 continued to suffer from health...

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    Country Report

    Concentrates in Ireland

    Feb 2017

    Concentrates have been traditionally popular in Ireland for many years due to being regarded as a cost-effective means of providing both hydration and a tasty and refreshing beverage. The category has seen two principal driving factors in more recent...

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    Country Report

    Energy Drinks in Ireland

    Feb 2017

    Energy drinks in Ireland in 2016 were also susceptible to the health and wellness trends which continued to permeate the entire soft drinks industry. Sugar-free variants continued to grow in popularity. Brands such as Red Bull Zero Calories and ...

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    Country Report

    Juice in Ireland

    Feb 2017

    Health and wellness trends continued to influence the juice category in Ireland in 2016. Ireland’s resurgent economy in recent years helped drive demand for better quality juice products. Consumers in the main found more adventurous and higher ...

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    Country Report

    Soft Drinks in Ireland

    Feb 2017

    Ireland’s continued economic recovery in 2016 led to modest growth in soft drinks as a whole. Some categories continued to struggle, due largely to their negative associations with sugar. Categories such as bottled water, juice and RTD tea were the ...

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    Country Report

    RTD Coffee in Ireland

    Feb 2017

    RTD coffee experienced strong growth in Ireland in 2016, with off-trade value sales rising by 15% in current terms. Increasing foodservice sales of iced coffee are driving growth in the off-trade as more consumers are introduced to the beverage. ...

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    Country Report

    RTD Tea in Ireland

    Feb 2017

    RTD tea in Ireland recorded off-trade current value growth of 13% in 2016 to reach sales of EUR1.5 million. Although a relatively small category, sales continued to grow as consumers in general increased their intake of alternative soft drinks to ...

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    Country Report

    Sports Drinks in Ireland

    Feb 2017

    Sports drinks in Ireland recorded an off-trade current value decline of 2% in 2016, with sales falling to EUR43 million. While this may appear disconcerting at first, it does reflect a marginal improvement on the 3% decline registered the previous ...

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    Country Report

    Other Hot Drinks in Ireland

    Feb 2017

    Sales of other hot drinks grew by 5% in current value and by 2% in retail volume terms in 2016. Total value sales within the category amounted to EUR14 million. The majority of sales continued to stem from chocolate-based flavoured powder drinks. ...

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    Country Report

    Hot Drinks in Ireland

    Feb 2017

    Ireland has outpaced other developed economies, classifying itself as the European Union’s fastest growing economy in 2016. Following stark years of austerity that dramatically constrained average household spending, a growing number of consumers now...

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