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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Air Care in Ireland

    Jan 2017

    Air care in Ireland saw retail value growth of 2% in 2016 reaching sales of EUR30 million. Continued economic improvement underpinned the growth. Ireland’s economy continued to perform well in 2016, enjoying 5% overall growth. This was marginally ...

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    Country Report

    Bleach in Ireland

    Jan 2017

    The overall versatility of bleach as a household product ensured that its position within the home care market remained secure in Ireland in 2016. Bleach saw retail value growth of 1% to reach sales of EUR12 million and volume growth of 3% to reach ...

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    Country Report

    Dishwashing in Ireland

    Jan 2017

    Dishwashing in Ireland in 2016 grew in retail value terms by 2% to reach sales of EUR55 million. Ireland’s resurgent economy led to fewer constraints on unit prices in spite of the continuing encroachment of private label. Automatic dishwashers ...

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    Country Report

    Home Insecticides in Ireland

    Jan 2017

    In spite of very marginal value growth in 2016, home insecticides remained a comparatively small category in Ireland in 2016. Ireland does not generally suffer the levels of infestation associated with countries with warmer climates. In spite of ...

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    Country Report

    Laundry Care in Ireland

    Jan 2017

    Laundry care in Ireland saw retail value growth of 4% in Ireland in 2016 to reach sales of EUR113 million. Ireland’s resurgent economy was a key driver of the growth. With less constrained household budgets, laundry care consumers found themselves at...

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    Country Report

    Home Care in Ireland

    Jan 2017

    Home care in Ireland saw marginally stronger growth in 2016 than in recent years. Ireland’s economy continued to see additional growth in 2016 and this facilitated spending on home care products. This positive value performance was seen in spite of ...

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    Country Report

    Polishes in Ireland

    Jan 2017

    Polishes in Ireland declined in retail value terms by 3% in 2016, with sales falling to EUR5.9 million. In spite of Ireland’s economic recovery, which continued during 2016, the polishes category continued to lose out in volume terms to multi-purpose...

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    Country Report

    Surface Care in Ireland

    Jan 2017

    Surface care in Ireland saw flat retail value growth in Ireland in 2016, with sales amounting to EUR35 million. Promotions and discounts remained a feature of surface care, as manufacturers and brands endeavoured to stave off competition. This was in...

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    Country Report

    Toilet Care in Ireland

    Jan 2017

    Toilet care saw a marginal decline in 2016 in Ireland, reaching sales of EUR6.5 million. Economic growth within the country impacted levels of disposable income, which in turn, affected spending on toilet-specific products such as liquids and gels. ...

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    Country Report

    Direct Selling in Ireland

    Jan 2017

    Direct selling experienced growth of 3% with value sales of EUR47.4 million in 2016. Although growth in 2016 was slower than a year earlier, it was stronger than the review period annual average. Direct selling continued to benefit from an increase ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Ireland

    Jan 2017

    Brexit had a negative impact on sales of electronics and appliance specialist retailers. While value sales still grew, this growth was lower than anticipated. After the sharp fall in value of Pound sterling in June, big ticket items such as TVs and ...

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    Country Report

    Grocery Retailers in Ireland

    Jan 2017

    Grocery retailers experienced growth of 6% in 2016 in retail value terms. Consumer confidence continued to improve as Ireland remained one of Europe’s fastest growing economies. Unemployment figures fell once more and, with more consumers returning ...

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    Country Report

    Health and Beauty Specialist Retailers in Ireland

    Jan 2017

    Health and beauty specialist retailers experienced growth of 4% in 2016 in terms of retail value sales. Demand for health and beauty specialists remained robust along with consumer spending on health and beauty products such as colour cosmetics, hair...

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    Country Report

    Home and Garden Specialist Retailers in Ireland

    Jan 2017

    Home and garden specialist retailers in Ireland experienced retail value sales growth of 2% in 2016. Growth was faster than that of the review period. The economy improving and consumer confidence returning led to the modest increase in sales. ...

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    Country Report

    Homeshopping in Ireland

    Jan 2017

    Homeshopping retail value sales in Ireland declined 10% in 2016. Sales continued to decline due to an increase in investment in other non-store retailing channels, most notably internet retailing and direct selling. With consumers becoming more ...

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    Country Report

    Internet Retailing in Ireland

    Jan 2017

    Internet retailing experienced growth of 13% in 2016 with sales in the channel valued at EUR3 billion. Consumers continued to regard online shopping as the norm and, with broadband services constantly improving and the widespread availability of 4G ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Ireland

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers declined 1% in value sales as outlet numbers continued to decline 2%. Many low-end bags and luggage specialist retailers opted to focus on online sales. Sales were also lost...

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    Country Report

    Mixed Retailers in Ireland

    Jan 2017

    Mixed retailers grew 4% in current value terms in 2016. Consumer confidence returned to Ireland with disposable income levels increasing and more money to spend on retail products. Demand for value remained with strong growth for value-based ...

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    Country Report

    Vending in Ireland

    Jan 2017

    Vending experienced a decline in retail value sales of 2% in 2016. The decline was not as pronounced as that of the review period overall when sales decreased 4%. Regulation remained the biggest challenge for vending retailers as they have to display...

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    Country Report

    Apparel and Footwear Specialist Retailers in Ireland

    Jan 2017

    While the retail landscape shifted online for apparel and footwear specialist retailers with the trend for internet retailing, physical retail space was still in demand as consumers still want the experience associated with apparel and footwear ...

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