Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ireland StatisticsConsumer Lifestyles in IrelandIreland Country BriefingsFuture Demographics: Ireland in 2030

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    Better For You Beverages in Ireland

    Jun 2018

    In 2017, the Irish government announced the introduction of a new sugar tax for April 2018. Although precise implications remain to be seen, the public debate around this topic increased focus on sugar content, thus impacting all beverages. The fact ...

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    Country Report

    Country Report

    Better For You Packaged Food in Ireland

    Jun 2018

    Overall, consumer confidence is set to continue growing in Ireland over the coming years. After several years of recession, the country is now one of the fastest growing in Western Europe, with the economy expected to continue recovering over the ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Ireland

    Jun 2018

    Older consumers form a key target group for fortified functional beverages in Ireland as some leading brands, such as Ribena in fortified functional soft drinks and Horlicks in fortified functional hot drinks, are marketed specifically at older ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Ireland

    Jun 2018

    FF packaged food sales are expected to remain flat in constant 2017 price value terms over the forecast period due to the area’s high level of maturity and a slight decline in per capita sales. Despite this general trend, there will be some positive ...

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    Country Report

    Country Report

    Free From in Ireland

    Jun 2018

    Rising consumer confidence in Ireland is expected to continue to positively impact health and wellness sales, including free from packaged foods. Over the coming years, consumers will be able to spend more on non-essential items such as free from ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Ireland

    Jun 2018

    Naturally healthy beverages performed strongly in 2017 and is expected to continue to do so, mostly thanks to growing demand for staples such as NH black tea and NH bottled water. Irish consumers are increasingly interested in preventative health ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Ireland

    Jun 2018

    NH packaged food is expected to continue growing over the coming years. Ireland is facing an obesity epidemic, with consumers consequently being encouraged to eat as much naturally healthy food as possible. A sugar tax on sugar sweetened drinks is ...

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    Country Report

    Country Report

    Organic Beverages in Ireland

    Jun 2018

    Organic beverages continues to post strong growth, although this trend is supported by the rising popularity of organic hot drinks. Within hot drinks, organic variants have seen a huge upsurge in popularity among Irish consumers. Consumers of organic...

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    Country Report

    Country Report

    Organic Packaged Food in Ireland

    Jun 2018

    Organic packaged food is expected to continue to see strong demand over the forecast period, especially in light of rising consumer disposable incomes. Organic food is perceived by many Irish consumers as offering the best level of nutrition. ...

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    Country Report

    Country Report

    Health and Wellness in Ireland

    Jun 2018

    Ireland has undergone a mini health and wellness revolution in the last few years since a report by the WHO into obesity predicted that the country would be the most obese nation on earth by 2020. This sparked a number of government led public health...

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    Country Report

    Country Report

    Beer in Ireland

    Jun 2018

    The Public Health (Alcohol) Bill is likely to impose major changes on alcoholic drinks by tackling four main factors of alcohol consumption such as price, marketing, labelling and structural separation. These changes will challenge both on-trade and ...

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    Country Report

    Country Report

    Cider/Perry in Ireland

    Jun 2018

    As consumers increasingly demand new tastes and greater variety, cider might be one of the beneficiaries. Over recent years, cider has become a welcome alternative to beer, especially among younger consumers. However, in contrast to beer ...

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    Country Report

    Country Report

    Alcoholic Drinks in Ireland

    Jun 2018

    Alcoholic drinks in Ireland continued to show modest growth in 2017. Consumer confidence in Ireland continued to improve with decreasing unemployment levels and disposable incomes increasing, particularly in urban centres. Value is moving ahead of ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Ireland

    Jun 2018

    A greater emphasis on health and wellness will continue to have a negative impact on the sales of RTDs/high-strength premixes in Ireland over the coming years. Sales are predominantly expected to decline as consumers are expected to seek out products...

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    Country Report

    Country Report

    Spirits in Ireland

    Jun 2018

    Gin will be the fastest performer in both value (at constant 2017 prices) and total volume terms over the forecast period, as it continues to be very much the fashionable drink. Growth is predicted to be marginally slower compared to the review ...

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    Country Report

    Country Report

    Wine in Ireland

    Jun 2018

    With consumer confidence expected to continue to rise in the coming years, wine is set to continue to record stable growth. Value is expected to grow at a faster rate compared to volume growth as consumers are expected to spend more on a bottle of ...

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    Country Profile

    Country Profile

    Ireland: Country Profile

    May 2018

    The economy will slow in 2018 but still grow at a healthy pace. Consumer spending will be the main driver although construction investment and a stronger job market will provide valuable support. Exports will also continue to expand. According to the...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Ireland

    May 2018

    The greatest challenge to the industry will come from Brexit. Despite completing the first phase of Brexit negotiations at the end of 2017, there remained a lack of clarity about how a border between Ireland and Northern Ireland would work if the UK ...

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    Country Report

    Country Report

    Bath and Shower in Ireland

    May 2018

    Bath and shower is expected to register low retail value growth over the forecast period. The greatest challenge will come from Brexit. The first phase of Brexit negotiations concluded at the end of 2017. However, there remained a lack of clarity ...

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