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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Asian Speciality Drinks in Ireland

    Feb 2017

    Asian speciality drinks are rare in Ireland, with no measurable sales being recorded in 2016....

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    Country Report

    Bottled Water in Ireland

    Feb 2017

    Bottled water continued to grow in both current value and volume terms in 2016, with sales driven by several factors. Increased numbers of consumers were drawn from other soft drinks categories as more came to appreciate water’s natural ...

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    Country Report

    Carbonates in Ireland

    Feb 2017

    Carbonates in Ireland remained flat in off-trade current value terms in 2016 with sales of around EUR442 million. This was, however, an improvement on the 1% value decline recorded the previous year. Carbonates in 2016 continued to suffer from health...

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    Country Report

    Concentrates in Ireland

    Feb 2017

    Concentrates have been traditionally popular in Ireland for many years due to being regarded as a cost-effective means of providing both hydration and a tasty and refreshing beverage. The category has seen two principal driving factors in more recent...

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    Country Report

    Energy Drinks in Ireland

    Feb 2017

    Energy drinks in Ireland in 2016 were also susceptible to the health and wellness trends which continued to permeate the entire soft drinks industry. Sugar-free variants continued to grow in popularity. Brands such as Red Bull Zero Calories and ...

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    Country Report

    Juice in Ireland

    Feb 2017

    Health and wellness trends continued to influence the juice category in Ireland in 2016. Ireland’s resurgent economy in recent years helped drive demand for better quality juice products. Consumers in the main found more adventurous and higher ...

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    Country Report

    Soft Drinks in Ireland

    Feb 2017

    Ireland’s continued economic recovery in 2016 led to modest growth in soft drinks as a whole. Some categories continued to struggle, due largely to their negative associations with sugar. Categories such as bottled water, juice and RTD tea were the ...

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    Country Report

    RTD Coffee in Ireland

    Feb 2017

    RTD coffee experienced strong growth in Ireland in 2016, with off-trade value sales rising by 15% in current terms. Increasing foodservice sales of iced coffee are driving growth in the off-trade as more consumers are introduced to the beverage. ...

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    Country Report

    RTD Tea in Ireland

    Feb 2017

    RTD tea in Ireland recorded off-trade current value growth of 13% in 2016 to reach sales of EUR1.5 million. Although a relatively small category, sales continued to grow as consumers in general increased their intake of alternative soft drinks to ...

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    Country Report

    Sports Drinks in Ireland

    Feb 2017

    Sports drinks in Ireland recorded an off-trade current value decline of 2% in 2016, with sales falling to EUR43 million. While this may appear disconcerting at first, it does reflect a marginal improvement on the 3% decline registered the previous ...

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    Country Report

    Other Hot Drinks in Ireland

    Feb 2017

    Sales of other hot drinks grew by 5% in current value and by 2% in retail volume terms in 2016. Total value sales within the category amounted to EUR14 million. The majority of sales continued to stem from chocolate-based flavoured powder drinks. ...

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    Country Report

    Hot Drinks in Ireland

    Feb 2017

    Ireland has outpaced other developed economies, classifying itself as the European Union’s fastest growing economy in 2016. Following stark years of austerity that dramatically constrained average household spending, a growing number of consumers now...

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    Country Report

    Tea in Ireland

    Feb 2017

    Tea consumption in Ireland remains strong despite the growing popularity of coffee among the urban middle classes of Ireland. This is because of the country’s strong cultural association with tea that transcends the ordinary. Its relationship with ...

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    Country Report

    Coffee in Ireland

    Feb 2017

    The coffee category continued to record double-digit growth in 2016, with a growing consumer base of Irish consumers developing a taste for coffee. The strong performance of the coffee category has been driven by the explosive sales of coffee pod ...

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    Country Report

    Air Care in Ireland

    Jan 2017

    Air care in Ireland saw retail value growth of 2% in 2016 reaching sales of EUR30 million. Continued economic improvement underpinned the growth. Ireland’s economy continued to perform well in 2016, enjoying 5% overall growth. This was marginally ...

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    Country Report

    Bleach in Ireland

    Jan 2017

    The overall versatility of bleach as a household product ensured that its position within the home care market remained secure in Ireland in 2016. Bleach saw retail value growth of 1% to reach sales of EUR12 million and volume growth of 3% to reach ...

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    Country Report

    Dishwashing in Ireland

    Jan 2017

    Dishwashing in Ireland in 2016 grew in retail value terms by 2% to reach sales of EUR55 million. Ireland’s resurgent economy led to fewer constraints on unit prices in spite of the continuing encroachment of private label. Automatic dishwashers ...

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    Country Report

    Home Insecticides in Ireland

    Jan 2017

    In spite of very marginal value growth in 2016, home insecticides remained a comparatively small category in Ireland in 2016. Ireland does not generally suffer the levels of infestation associated with countries with warmer climates. In spite of ...

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    Country Report

    Laundry Care in Ireland

    Jan 2017

    Laundry care in Ireland saw retail value growth of 4% in Ireland in 2016 to reach sales of EUR113 million. Ireland’s resurgent economy was a key driver of the growth. With less constrained household budgets, laundry care consumers found themselves at...

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    Country Report

    Home Care in Ireland

    Jan 2017

    Home care in Ireland saw marginally stronger growth in 2016 than in recent years. Ireland’s economy continued to see additional growth in 2016 and this facilitated spending on home care products. This positive value performance was seen in spite of ...

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