Market Research for Ireland

Cider/Perry in Ireland

The long-term trend of decline in the cider category continued in 2011, seeing a further contraction of 2% in volume, following a similar drop in 2010.

Dec 2011 | $900| Add to cart | View details ›

Alcoholic Drinks in Ireland

The most prominent drinkers in on-trade establishments tend to be young men, and in 2011 their numbers had declined due to emigration and general demographic trends. This so-called ‘lost generation’ also started visiting pubs less frequently than ...

Dec 2011 | $1,900| Add to cart | View details ›

RTDs/High-Strength Premixes in Ireland

In 2011 RTDs/high-strength premixes saw growth of 2% in volume terms. The growth of wine-based RTDs boosted the overall category performance, compensating for the long-term decline of spirit-based RTDs.

Dec 2011 | $900| Add to cart | View details ›

Spirits in Ireland

While 2009 was a particularly difficult year for spirits in Ireland with volume sales declining by 10% and current value sales seeing an 8% decrease, the declines for 2010 were mitigated somewhat by a reduction in excise duties by 20% in the December...

Dec 2011 | $900| Add to cart | View details ›

Wine in Ireland

Irish volume sales of wine held stable in 2011 in the face of declining alcoholic drinks consumption and depressed consumer confidence and spending.

Dec 2011 | $900| Add to cart | View details ›

Beer in Ireland

The long-term trend of decline in the beer category continued in 2011, seeing a further contraction in volume terms. Over the review period beer recorded a total volume CAGR decline of -2%. However, with the narrowing of the gap in VAT and excise ...

Dec 2011 | $900| Add to cart | View details ›

European Marketing Data and Statistics 2012

European Marketing Data and Statistics 2012 is Euromonitor’s best-selling title. Now in its 47th edition the book presents comparable demographic, economic and marketing statistics for 44 European countries.

Nov 2011 | $475| Add to cart | View details ›

Confectionery in Ireland

Oct 2011 | $1,900| Add to cart | View details ›

Dairy in Ireland

Oct 2011 | $1,900| Add to cart | View details ›

Bakery in Ireland

Oct 2011 | $1,900| Add to cart | View details ›