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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Coffee in Ireland

    Feb 2018

    The pub is the traditional hub for socialisation in Ireland. However, increasing awareness of the health problems associated with alcohol consumption and the associated societal costs to the exchequer through policing and health provision have led to...

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    Country Report

    Other Hot Drinks in Ireland

    Feb 2018

    Since exiting the post global credit crunch depression, Ireland’s GDP grew by a 4% CAGR over 2013-2017. Consumer disposable incomes increased as Ireland shed much of its heavy personal debt burden. The category has benefited, since other hot drinks ...

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    Country Report

    Hot Drinks in Ireland

    Feb 2018

    Irish consumers have long shown a preference for tea, but this situation is changing. The high number of Europeans who have moved to Ireland in the last 20 years has seen coffee become more and more popular, particularly among younger generations. ...

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    Country Report

    Tea in Ireland

    Feb 2018

    In 1989, WHO announced that the key to long life was to stop smoking and drink more tea. Tea is the only naturally-occurring drink without added salt, sugar or fat, while containing antioxidants in all flavours and derivatives. While a mature ...

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    Strategy Briefing

    Food, Beverages and Tobacco in Western Europe

    Jan 2018

    Europe is the world’s second largest food, beverage and tobacco producer and leading exporter globally. Western European producers are strongest in meat and dairy production, and are growing in importance in ready meals. Future output growth is ...

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    Consumer Lifestyle

    Consumer Lifestyles in Ireland

    Jan 2018

    The country’s recovering economy has boosted consumer confidence and spurred increased consumer expenditure. On the other hand, a considerable number of households are not yet benefiting, with many encumbered by high household debt and obstacles such...

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    Country Report

    Packaged Food in Ireland

    Dec 2017

    Packaged food recorded respectably steady growth in retail value terms in 2017. Ireland continued to have strong economic growth after several years of recession. Consumer confidence is up and this has assisted consumer spending and had a positive ...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Shifting Market Frontiers: Asian Century

    Dec 2017

    The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Ireland

    Nov 2017

    Baked goods experienced 1% growth in retail value sales in 2017. This performance was roughly on a par with the review period CAGR as innovations and the demand for health and wellness drove sales growth. Volume sales continued on a downward ...

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    Country Report

    Breakfast Cereals in Ireland

    Nov 2017

    Breakfast cereals experienced 2% growth in retail value terms in 2017. Growth was marginally faster compared to the review period CAGR. Consumer confidence continued to improve in Ireland with more disposable income available for consumers to spend ...

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    Country Report

    Processed Fruit and Vegetables in Ireland

    Nov 2017

    Several factors, including changing perceptions of the quality of processed fruit and particularly vegetables as well as the growing health and wellness trend, assisted growth within this category. Demand for high protein food products such as ...

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    Country Report

    Processed Meat and Seafood in Ireland

    Nov 2017

    Consumer confidence continued to improve in Ireland and this in turn led to evolved spending patterns, whereby consumers started spending more on products if they perceived them to be of higher quality. Meat in general is an area where consumers are ...

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    Country Report

    Rice, Pasta and Noodles in Ireland

    Nov 2017

    Rice, pasta and noodles in Ireland experienced 2% value growth in 2017. There continued to be a shift in the purchasing habits of rice, pasta and noodles in the country with many consumers seeking out healthier product alternatives to the standard ...

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    Country Report

    Ready Meals in Ireland

    Nov 2017

    The continued upturn in Ireland’s economic fortunes in 2017 had a positive impact on the sales of ready meals. With unemployment falling, many consumers sought the convenience of a ready meal once or twice a week. They continued to be particularly ...

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    Country Report

    Sauces, Dressings and Condiments in Ireland

    Nov 2017

    Due to the improving economic climate, many consumers in Ireland have more disposable income to spend on non-essential items. In 2017, demand rose for new and exciting sauces and dressings from around the world, with younger consumers in particular ...

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    Country Report

    Soup in Ireland

    Nov 2017

    Soup posted current value growth of 1% in 2017 to reach sales of EUR85 million. Growth was driven by improving consumer confidence and rising demand for health and wellness offerings. There continued to be a strong perception that soup, particularly ...

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    Country Report

    Spreads in Ireland

    Nov 2017

    In 2017, spreads recorded current value growth of 4% to reach sales of EUR65 million. Ireland continued to recover from the economic downturn which hit the country in 2007, with this positively impacting sales of more non-essential items. While Irish...

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