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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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          Country Briefing

          Income and Expenditure: Ireland

          Aug 2016

          Growth of Ireland’s per capita gross income and spending was sluggish over 2010-2015, reflecting higher unemployment, austerity measures, and weak GDP growth affecting the Irish economy. This has contributed to a rise in income inequality in the ...

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          Country Report

          Cigars and Cigarillos in Ireland

          Aug 2016

          Sales of cigars and cigarillos in Ireland declined steadily over the course of the review period, due to two main reasons. First, the ban on smoking in restaurants had a negative effect on the category as these products have traditionally been smoked...

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          Country Report

          Tobacco in Ireland

          Aug 2016

          Retail value sales of tobacco products continued to decline in Ireland in 2015. A combination of high prices, constrained disposable incomes and greater awareness of the health risks associated with tobacco were the main reasons for this development....

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          Country Report

          Smoking Tobacco in Ireland

          Aug 2016

          Smoking tobacco continued to experience strong growth in both volume and value terms in 2015, with volume sales rising by 3% and current value sales rising by 4%, although this was concerned with the slower than the 7% volume and current value CAGRs ...

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          Country Report

          Vapour Products in Ireland

          Aug 2016

          The number of products available in the relatively young category of vapour products in Ireland grew significantly in 2015 as increasing numbers of companies from across the world have now made vapour products available for purchase in the country. ...

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          Country Report

          Cigarettes in Ireland

          Aug 2016

          Although the economic condition in Ireland are improving, the ongoing trend of trading down from premium to mid-priced and economy cigarette brands and to cheaper alternatives such as RYO tobacco among consumers in the country continues. Economy ...

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          Country Report

          Airlines in Ireland

          Aug 2016

          Aer Lingus Plc was purchased by International Airlines Group in 2015. In spite of numerous political hurdles, the sale was completed in September for €1.36 billion. This was followed in October 2015 by an announcement regarding the significant ...

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          Country Report

          Car Rental in Ireland

          Aug 2016

          Car rental transactions increased by 6% in 2015 to reach 2.7 million while current retail value sales grew by 3% to reach €323 million. The rise in transactions can be attributed to the unprecedented number of inbound tourists while the increase in ...

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          Country Report

          Flows in Ireland

          Aug 2016

          A combination of near-perfect conditions, both internal and external, drove inbound tourism levels to unprecedented levels in Ireland in 2015. Low oil prices, favourable exchange rates with two of Ireland’s principal source markets (the US and UK), ...

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          Country Report

          Intermediaries in Ireland

          Aug 2016

          Intermediaries current value sales grew by 2% in 2015 due to the continued expansion of online traffic, combined with the proliferation of special deals and offers such as attractive discounts on hotels and car rentals when booking flights online. A ...

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          Country Report

          Lodging in Ireland

          Aug 2016

          Hotels performed well in Ireland in 2015, especially in Dublin. Reflective of the previous year, Dublin was followed in terms of growth by hotels positioned in the country’s south western and western coasts, where tourism remains prevalent and grew ...

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          Country Report

          Travel in Ireland

          Aug 2016

          Continued economic growth in Ireland’s major European and North American source countries for inbound arrivals, low oil prices and the relative strength of the US dollar and pound sterling facilitated strong growth within travel in Ireland in 2015, ...

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          Country Report

          Beer in Ireland

          Jun 2016

          Craft beer continued to see rapid growth in Ireland during 2015 not only as the brands available expanded, but also because production volumes increased, with over 70% growth recorded in the number of microbreweries operating in the country within ...

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          Country Report

          Cider/Perry in Ireland

          Jun 2016

          The adverse weather conditions which prevailed in Ireland during much of 2015 remained a major factor negatively influencing the performance of cider/perry during 2015. Wet weather during summer and tough weather from October onwards affected sales ...

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          Country Report

          Rtds/High-Strength Premixes in Ireland

          Jun 2016

          Sales of the majority of the brands that are already well-established in RTDs/high-strength premixes in Ireland are already mature, which continues to have a negative effect on the performance of the category. Furthermore, the sales declines recorded...

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          Country Report

          Spirits in Ireland

          Jun 2016

          2015 saw on-trade volume sales in spirits recording positive growth for the first time since the onset of the economic downturn in 2008 and this positive performance was driven by the improved economic conditions in Ireland, increasing consumer ...

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          Country Report

          Wine in Ireland

          Jun 2016

          2015 saw positive growth recorded in off-trade volume sales of wine, driven mainly by high levels of promotional activities in the category as well as impressive growth in wine sales via discounters, which emerged early in 2014 and continued ...

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          Country Report

          Alcoholic Drinks in Ireland

          Jun 2016

          Alcoholic drinks recorded static total volume growth in 2015, which was an improvement on the negative total volume CAGR recorded over the review period. Excise duty increases during both 2012 and 2013 continued to constrain sales, with the majority ...

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          Country Report

          Cat Food in Ireland

          Jun 2016

          Based on provisional 2016 estimates, cat food is set to see 1% growth in terms of value but a decline of 1% in volume sales overall. It is expected to have sales of €47.5 million as unit prices continue to rise. While the cat population is expected ...

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          Country Report

          Dog Food in Ireland

          Jun 2016

          Based on provisional 2016 estimates, Irish dog food is set to see growth of 3% in 2016 with value sales of €84 million. Growth is expected to come from the opposite ends of economy and premium with both recording strong performances. The demand for ...

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