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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Baby and Child-Specific Products in Ireland

    Apr 2017

    Baby and child-specific products grew by 2% in current value terms in Ireland in 2016. Retail volume growth remained robust, with many consumers seeking value for money through private label offerings. There was also an increase in the population ...

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    Country Report

    Bath and Shower in Ireland

    Apr 2017

    Bath and shower grew by 2% in current value terms in 2016 to reach EUR74 million. This growth was stronger compared to the review period CAGR. Water charges had been implemented in the previous edition but while they were having a marginal impact on ...

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    Country Report

    Colour Cosmetics in Ireland

    Apr 2017

    Colour cosmetics experienced current value growth of 3% in 2016 with retail value sales of EUR114 million. The category continued to see robust sales and this was assisted by the increased confidence amongst many consumers. Colour cosmetics did not ...

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    Country Report

    Deodorants in Ireland

    Apr 2017

    Deodorants experienced 3% growth in current value terms in 2016 with sales of EUR45 million. Retail volume sales continued to fall back, particularly due to the growing number of compressed aerosol cans available in Ireland. However, this decline is ...

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    Country Report

    Depilatories in Ireland

    Apr 2017

    Depilatories grew by 2% in current value terms in 2016 to reach EUR9 million. This growth was slightly slower compared to the previous year. While hair removal continued to be important for female consumers, an increase in disposable income meant ...

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    Country Report

    Fragrances in Ireland

    Apr 2017

    Fragrances in Ireland experienced a positive year in 2016 with sales of EUR120 million. The category grew by a further 2% in current value terms with premium fragrances driving growth. Current value growth was slightly faster compared to the review ...

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    Country Report

    Hair Care in Ireland

    Apr 2017

    Hair care experienced current value growth of 3% in 2016. Growth was on a par with the review period with relatively robust sales of shampoos and conditioners in volume terms. Consumers see shampoos and conditioners as essential products that many ...

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    Country Report

    Men's Grooming in Ireland

    Apr 2017

    Men’s grooming grew by 2% in current value terms in 2016 with retail value sales of EUR136 million. Physical appearance continued to be an important aspect of the daily lives of Irish males with an increasing number of consumers investing more in ...

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    Country Report

    Oral Care in Ireland

    Apr 2017

    Oral care grew by 3% in current value terms in 2016 to reach EUR124 million. Oral care is a category that was never impacted upon by the economic downturn as it is seen as an essential daily activity for consumers. Demand for perfect teeth remained ...

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    Country Report

    Beauty and Personal Care in Ireland

    Apr 2017

    Beauty and personal care experienced steady current value growth in 2016 which was on a par with the previous two years. The growth in the country’s economy and consumer confidence follows several years of recession, which has had a positive impact ...

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    Country Report

    Skin Care in Ireland

    Apr 2017

    Skin care grew by 2% in current value terms in 2016 with the category valued at EUR146 million. Growth was slightly slower compared to the review period as consumer confidence dropped following Britain’s decision to leave the EU in June 2016. ...

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    Country Report

    Sun Care in Ireland

    Apr 2017

    While Ireland is not known for its warm climate, increasing awareness and cautiousness about the negative impact that over-exposure to the sun can have has led to continued value growth in the category. Consumers are wearing SPF daily, particularly ...

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    Country Profile

    Ireland: Country Profile

    Apr 2017

    The economy will slow in 2017. Investment will be the main driver, sustained by activity in the residential property market and favourable government policies for homebuyers. A slump in private final consumption and exports weaken the economy. Credit...

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    Country Report

    Adult Incontinence in Ireland

    Mar 2017

    2016 saw adult incontinence register another year of strong volume growth in Ireland as consumers gained stronger awareness of incontinence issues. One main factor behind this performance was the erosion of the taboos surrounding incontinence due to ...

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    Country Report

    Nappies/Diapers/Pants in Ireland

    Mar 2017

    In Ireland, per capita volume of nappies/diapers/pants among children aged 0-36 months is higher than the average usage in Western Europe, with 1,162 units per child in Ireland, versus 963 units per child across Western Europe. This is in line with ...

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    Country Report

    Tissue and Hygiene in Ireland

    Mar 2017

    There is little room for further development in the Irish tissue and hygiene market. The industry is highly saturated, with only a handful of players focused on maintaining their strong positions. However, fierce price competition is helping to ...

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    Country Report

    Retail Tissue in Ireland

    Mar 2017

    The recovery of the economic conditions in Ireland towards the end of the review period led consumers to purchase more retail tissue products, pushing volume sales in the category up by 4% in 2016. In addition, in a category in which demand is highly...

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    Country Report

    Sanitary Protection in Ireland

    Mar 2017

    Per capita consumption of sanitary protection products in Ireland remains very slightly below the Western Europe average. Irish women aged 12-54 use 253 units per year on average, while the Western European average is 255 units per year. In ...

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    Country Report

    Wipes in Ireland

    Mar 2017

    2016 saw value sales of wipes undermined by falling unit prices, which was in turn induced by the strong emergence of private label within the category and the general preference of consumers for products which offer higher levels of convenience. ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Ireland

    Mar 2017

    During 2016, sales of away-from-home tissue and hygiene were driven by the expansion of demand for these items in the consumer foodservice and travel and tourism industries. Indeed, together with the general recovery of the Irish economy, the country...

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