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Market Research on Ireland

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

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Euromonitor Ireland reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Street Stalls/Kiosks in Ireland

Street stalls/kiosks experienced 4% current value growth in Ireland in 2015, reaching €36 million, while transactions volume grew by 6% to reach 12.5 million and the number of outlets grew by 6% to 501. Traditionally, street stalls/kiosks has not had...

May 2016 | US$990 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Ireland

100% home delivery/takeaway in Ireland increased by 4% in current value in 2015, with growth in large part buoyed by the expansion seen in outlet numbers for the third consecutive year. The channel also saw overall transaction unit prices increase by...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cafés/Bars in Ireland

Cafés/bars in Ireland saw current value growth of 5% in 2015. After several years of crushing austerity, Ireland’s economic growth of over 6% was the fastest within the Eurozone in 2015 and this led to a resurgence in the fortunes of cafés/bars. It ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Consumer Foodservice By Location in Ireland

Non-standalone locations accounted for 34% of all consumer foodservice value sales in Ireland in 2015 and they were present throughout all consumer foodservice channels, which was in line with 2014. Actual value sales continued to experience positive...

May 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Fast Food in Ireland

2015 was another strong year for fast food in Ireland as current value sales registered a 4% increase overall, while outlets grew marginally. Some of the historical slack that existed in terms of the number of outlets in the channel as a lingering ...

May 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Full-Service Restaurants in Ireland

Full-service restaurants experienced growth of 2% in current value terms in 2015, with the overall number of outlets in the channel rising by 1% to 3,274. Throughout the year, the channel continued to benefit from the 9% VAT rate that applies to ...

May 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Consumer Foodservice in Ireland

Ireland’s economic fortunes continued to improve in 2015 and, accordingly, the consumer foodservice industry benefited from the ensuing rise in consumer confidence and the general increases seen in disposable income levels. Growth among recently ...

May 2016 | US$2,100 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Ireland

Self-service cafeterias in Ireland saw current value growth of 3% in 2015, rising to €32 million. Transactions volume also increased by 5% to reach 2.5 million. Both of these trends reflected the overall improvements seen within the wider Irish ...

May 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Beauty and Personal Care in Ireland

Beauty personal care in Ireland continued to see robust growth in 2015. Values sales continued to make strong gains as consumer demand is still growing, in conjunction with increasing consumer confidence. While the industry did not enter into decline...

Apr 2016 | US$2,650 | Pages: 123 | Add to cart | View details

Country Report

Skin Care in Ireland

Skin care experienced current value growth of 2% in 2015, with sales in the category rising to €144 million. This growth was in line with the 2% value CAGR recorded in skin care over the review period as consumer demand is increasing for skin that is...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Sun Care in Ireland

Sun care registered positive current value growth of 4% in 2015, with sales in the category rising to €39 million. In line with the higher levels of consumer confidence seen in Ireland towards the end of the review period, increases were also seen in...

Apr 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Ireland

Value sales of baby and child-specific products grew by 2% in current value terms in 2015, with the category rising to €42 million. Growth remains positive in this category as Ireland’s birth rate continues to decline due to families facing some of ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Bath and Shower in Ireland

Bath and shower saw value sales rise by 1% in 2015 as the category reached €72 million in value. During 2015, the first bills became due under the water charges that were introduced across Ireland in October 2014. With the introduction of the water ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Colour Cosmetics in Ireland

Colour cosmetics experienced current value growth of 2% in 2015 as sales rose to €110 million. While sales of colour cosmetics did not decline during the economic downturn, current value growth was stagnant during some years. The category is now ...

Apr 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Deodorants in Ireland

Deodorants experienced current value growth of 4% in 2015, with sales rising to €44 million. Value sales growth remains strong in the category as volume sales declined in some categories due to several brands moving towards compressed deodorant ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Depilatories in Ireland

Depilatories recorded 3% current value growth in 2015 as sales in the category rose to €9 million. Value growth was stronger in 2015 than in 2014 despite the weather not being as favourable during the year. Average unit prices increased in current ...

Apr 2016 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Ireland

Fragrances in Ireland increased in current value by 2% in 2015, with the category valued at €118 million at the end of the year. The recovery of the Irish economy continues to have a positive impact on sales of fragrances as consumers now have more ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Hair Care in Ireland

Hair care experienced 2% current value growth in 2015, with €149 million in sales registered. Growth remains relatively strong in hair care, especially considering the maturity of the category. New product development and innovation are helping to ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Men's Grooming in Ireland

Men’s grooming experienced current value growth of 3% in 2015 as sales rose to €150 million. Irish men continue to take more pride in their appearance and personal grooming remains an essential everyday activity for a growing number of men. Growth in...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Oral Care in Ireland

Oral care experienced 4% current value growth in 2015 as the category reached €121 million in sales. Oral care remains a relatively important beauty and personal care category for many Irish consumers and one in which sales are not being overly ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Fortified/Functional Beverages in Ireland

Fortified/functional beverages in Ireland declined by 1% overall in 2015, with total value sales during the year of €180 million. While positive growth was recorded within a number of categories during the year, significant declines were recorded in ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Ireland

FF packaged food sales remained flat in 2015 with retail value sales of €505 million. Growth was slightly stronger compared to the review period CAGR in current value terms. However, as the first few years of the review period witnessed a decline, ...

Apr 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Ireland

Naturally healthy beverages grew by 2% in 2015 in current value terms to reach €318 million. This matched the growth seen over the previous two years and reflects the combination of an improved national economy combined with robust trends towards ...

Apr 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Ireland

Naturally healthy packaged food grew by 4% in 2015 to reach €386 million. Following several years of economic austerity, Ireland’s economic fortunes continue to improve and disposable income levels amongst Irish consumers continue to rise. Consumers ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Organic Beverages in Ireland

Organic beverages in Ireland increased by 3% in current value terms in 2015, to reach €11 million. The cost of organic beverages, while comparatively high, became more affordable in general due to the overall economic improvement within the country ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Organic Packaged Food in Ireland

Organic packaged food saw current value growth of 2% in 2015, with sales reaching €114 million. Growth has returned to the category over the past two years as consumer confidence and consumer spending returned to the category. Increased consumer ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Health and Wellness in Ireland

While the economic recovery continues to strengthen in Ireland in a broader sense, at the consumer level spending and consumer choice remain somewhat conservative and in line with what was seen over the review period. High levels of personal legacy ...

Apr 2016 | US$2,100 | Pages: 105 | Add to cart | View details

Country Report

Better For You Beverages in Ireland

Better for you beverages in Ireland saw a flat rate of growth in current value terms in 2015, with overall sales of €188 million. Overall demand was strong for healthier beverages, but consumers remained apprehensive regarding the artificial ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Better For You Packaged Food in Ireland

Better for you packaged food grew by 4% in current value terms in 2015 with value sales of €440 million. Disposable income levels are on the rise in Ireland as the country has become one of the fastest growing economies in the EU following several ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Food Intolerance in Ireland

Food intolerance grew by 11% in 2015, with the category valued at €33 million. The category continues to see strong growth due to an ever increasing interest in following a gluten-free diet amongst Irish consumers and to a lesser extent a rise in ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Ireland

In 2015, value sales of away-from-home tissue and hygiene in Ireland continued to decline across all categories. While rising consumer confidence had supported a modest recovery in retail tissue and hygiene, stronger growth in away-from-home ...

Mar 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Incontinence in Ireland

In 2015, retail value sales of incontinence were boosted by rising public awareness and acceptance of products within light incontinence. The category expanded to include a number of Irish women who, suffering from light stress-induced incontinence, ...

Mar 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Ireland

In 2015, current value sales of nappies/diapers/pants continued to exhibit characteristics that were indicative of the category’s maturity, high penetration and per capita consumption. With little room for organic growth, value growth of the category...

Mar 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Tissue and Hygiene in Ireland

In 2015, retail value sales of tissue and hygiene continued to show a gradual recovery from the previous year across most categories This return to a somewhat more positive direction in sales was greatly supported by an ongoing recovery in Irish ...

Mar 2016 | US$2,650 | Pages: 54 | Add to cart | View details

Country Report

Retail Tissue in Ireland

Retail tissue in Ireland, indicative of a mature product within a developed Western European market, continued to exhibit near complete penetration and high per capita usage across all categories. While underlying demand for tissue products remained ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Sanitary Protection in Ireland

Current retail value sales of sanitary protection were weakened in 2015 as a steady volume development met a significant rate of unit price reductions across the category. The direction of value sales continued to be driven by the impact of ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Wipes in Ireland

In 2015, while retail value sales of wipes continued to decline, sales represented a moderate improvement on 2014 and the review period. As Irish consumer confidence reached its highest since the trough of the financial crisis, consumers were less ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Asian Speciality Drinks in Ireland

Asian speciality drinks in Ireland are rare and there are no recorded sales.

Feb 2016 | US$990 | Add to cart | View details

Country Report

Bottled Water in Ireland

Bottled water in Ireland saw the fastest growth in terms of volume sales within soft drinks in 2015. The health and wellness trend helped to drive growth. Potential health issues relating to the national supply of tap water came under scrutiny in ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Carbonates in Ireland

Total value sales (on-trade and off-trade) of carbonates in Ireland recorded a negligible decline in 2015, to reach €702 million. Household budgets remained constrained due to residual economic difficulties within the country. This led to continued ...

Feb 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Concentrates in Ireland

Concentrates have been popular amongst families in Ireland for generations. Their popularity grew following Ireland’s economic collapse of 2008, as a great many parents consider them a cheaper alternative to carbonates. In more recent years they ...

Feb 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Energy Drinks in Ireland

Energy drinks recorded a 1% decline in off-trade current value terms in Ireland in 2015, with the total value sales of the on-trade and off-trade channels combined valued at €128 million. Off-trade volume growth was 1%. This category historically ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Juice in Ireland

Juice in Ireland recorded off-trade current value growth of 2% in 2015, to reach €230 million. The category maintained a strong position thanks to overall economic improvement within the country, combined with the growing health and wellness trend. ...

Feb 2016 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Soft Drinks in Ireland

The third consecutive year of negligible growth within soft drinks in Ireland in value terms in 2015 reflected conflicting trends between the categories. Bottled water, concentrates, juice and RTD tea all saw growth in off-trade value sales to ...

Feb 2016 | US$2,100 | Pages: 86 | Add to cart | View details

Country Report

RTD Coffee in Ireland

RTD coffee experienced a small but steady growth in 2015 with total value sales of €2.6 million, up 20% on the previous year. Although consistently available on menus throughout the year, the demand for iced coffee becomes more noticeable during the ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

RTD Tea in Ireland

RTD tea experienced off-trade current value growth of 5% in 2015, to reach €1 million. Whilst RTD tea is a relatively small category, sales continued to witness growth, as consumers increased their intake of alternative soft drinks to carbonates. As ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Sports Drinks in Ireland

Sports drinks in Ireland saw an off-trade current value decline of 3% in 2015, to reach €44 million. The blame for this decline can be placed on the prolific growth of sports nutrition drinks of all varieties in Ireland, as well as a growing ...

Feb 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Air Care in Ireland

Air care had sales of €17 million in 2015, following a decline of 3% in current value terms. This rate of decline was similar to the review period average. Air care also continued to fall in retail volume terms as consumers showed a preference for ...

Feb 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Bleach in Ireland

Bleach grew by 1% in current value terms in 2015 to reach €11 million. Meanwhile, in retail volume terms bleach also remained strong increasing by 2% in 2015. Bleach continues to be a popular product amongst Irish consumers due to its versatility ...

Feb 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Dishwashing in Ireland

Overall dishwashing remained largely unchanged in 2015 with value sales of €49 million. Consumers continue to look for value when shopping for home care products and, as a result, many continued to trade down to private label in 2015. Consumers ...

Feb 2016 | US$990 | Pages: 22 | Add to cart | View details
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