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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Ireland: Country Profile

    Nov 2017

    The economy will slow in 2017. A rise in investment and both employment and wages provide support. Growth of private final consumption will continue to provide support though export performance is lacklustre. Dublin remains exposed to the threat of a...

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    City Review

    Dublin City Review

    Oct 2017

    Dublin is the engine of Ireland's economy, with 52% of the country's GDP originating in the capital, as of 2016. The city's economy is highly orientated towards services, chiefly IT, banking and other financial industries, while the rest of Ireland ...

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    Country Report

    Analgesics in Ireland

    Oct 2017

    Overall sales of pharmaceutical and cosmetic products grew by over 11% in Ireland in 2017 according to the Central Statistics Office. In the same year, Ireland had the fastest-growing economy in the EU and the uptick in consumer sales and spending ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

    Oct 2017

    The number of allergy suffers in Ireland continued to grow over the forecast period and this trend looks set to continue over the forecast period. Asthma Ireland calculated that 423,000 of the 470,000 registered asthma sufferers were diagnosed with ...

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    Country Report

    Dermatologicals in Ireland

    Oct 2017

    According to figures released by the Central Statistics Authority (CSO), the Irish population over the age of 65 increased by 33% since 2007. Older generations are more likely to suffer from haemorrhoids and associated digestion-related difficulties....

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    Country Report

    Digestive Remedies in Ireland

    Oct 2017

    In 2007, the World Health Organization published a report into Ireland’s obesity problem which predicted that by 2030 Ireland and the UK would be the most obese countries in the EU. The report, which measured obesity only by BMI rather than ...

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    Country Report

    Eye Care in Ireland

    Oct 2017

    According to forecasts by Ireland’s leading think-tank the Economic and Social Research Institute, the economy grew by 4% in 2017 and is expected to grow by 4% in 2018. As such, household disposable income is also set to increase. Also, the level of ...

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    Country Report

    Herbal/Traditional Products in Ireland

    Oct 2017

    Chinese medicine has existed in Ireland for over 30 years and gained popularity over the review period. There was significant uptake of alternative health practices in particular acupuncture, cupping and herbal substitutions for OTC drugs. An ...

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    Country Report

    NRT Smoking Cessation Aids in Ireland

    Oct 2017

    The Irish government remains committed to reducing the smoking population to 5% by 2025. Recent years saw a raft of anti-tobacco legislation introduced that aimed to make it more difficult for tobacco companies to attract new customers. Ireland led ...

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    Country Report

    Consumer Health in Ireland

    Oct 2017

    A number of factors combined to produce favourable conditions for the category in 2017. Ireland’s economy continued to be the fastest growing in Europe and consumers had more disposable income as a result of significantly decreased consumer debt. OTC...

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    Country Report

    Sleep Aids in Ireland

    Oct 2017

    Ireland’s love affair with all things digital continued in 2017. The association between the types of light emitted from smartphones and tablets has been associated with sleep difficulties and disorders, with sleep specialists now advising sufferers ...

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    Country Report

    Sports Nutrition in Ireland

    Oct 2017

    In 2007 the World Health Organization published a report into Ireland’s obesity problem which predicted that by 2030 Ireland and the UK would be the most obese countries in the EU. The report, which measured obesity only by BMI rather than body fat ...

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    Country Report

    Weight Management and Wellbeing in Ireland

    Oct 2017

    In mid-2015 a man in his 20s died from taking diet pills containing Dinitrophenol (DNP). There were a number of DNP-related deaths in the UK but this was the first of its kind in Ireland. The case attracted widespread media attention and served to ...

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    Country Report

    Wound Care in Ireland

    Oct 2017

    Ireland is in the midst of an obesity crisis with the WHO predicting that 38% of all Irish adults will be obese by 2030. In response a number of government-led public health campaigns sought to encourage Irish people to participate more in sport and ...

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    Country Briefing

    Households: Ireland

    Oct 2017

    Urbanisation continues to occur in Ireland, but the country still has one of the largest proportions of rural households in Western Europe. Local homes are becoming smaller in terms of occupants, with single-person households forecast to expand the ...

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    Country Report

    Car Rental in Ireland

    Sep 2017

    Given that Ireland’s principal attractions are outside of Dublin – Wild Atlantic Way and Ancient East – for most inbound tourists in 2017, car rental remained the only viable way to tour the country, and this looks set to continue over the forecast ...

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    Country Report

    Intermediaries in Ireland

    Sep 2017

    Intermediaries experienced strong overall growth in 2017, buoyed by a better than expected influx of overseas travellers to Ireland. An Irish Travel Agent Association survey in 2017 found that over 95% of all intermediaries experienced increased ...

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