Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ireland StatisticsConsumer Lifestyles in IrelandIreland Country BriefingsFuture Demographics: Ireland in 2030

Country Profile

Country Profile

Ireland: Country Profile

May 2018

The economy will slow in 2018 but still grow at a healthy pace. Consumer spending will be the main driver although construction investment and a stronger job market will provide valuable support. Exports will also continue to expand. According to the...

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Strategy Briefing

Strategy Briefing

Menswear in Western Europe

May 2018

While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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Country Report

Country Report

Baby and Child-Specific Products in Ireland

May 2018

The greatest challenge to the industry will come from Brexit. Despite completing the first phase of Brexit negotiations at the end of 2017, there remained a lack of clarity about how a border between Ireland and Northern Ireland would work if the UK ...

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Country Report

Country Report

Bath and Shower in Ireland

May 2018

Bath and shower is expected to register low retail value growth over the forecast period. The greatest challenge will come from Brexit. The first phase of Brexit negotiations concluded at the end of 2017. However, there remained a lack of clarity ...

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Country Report

Country Report

Colour Cosmetics in Ireland

May 2018

Overall colour cosmetics will see robust sales growth over the forecast period. Traditionally, colour cosmetics is less affected by economic performance than other categories, with little discounting or promotional periods. Retail volume sales are ...

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Country Report

Country Report

Deodorants in Ireland

May 2018

Overall deodorants is expected to continue to see positive growth over the forecast period. Consumers consider deodorants products everyday essentials and this will continue to be the case. Increases in unit prices are anticipated as more products ...

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Country Report

Country Report

Depilatories in Ireland

May 2018

Depilatories is expected to see reasonable retail value growth over the forecast period, although growth is predicted to slow down compared to the review period. This is largely expected as consumer confidence continues to improve and consumers ...

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Country Report

Country Report

Fragrances in Ireland

May 2018

Fragrances is expected to register positive retail value growth over the forecast period, broadly in line with that of the review period. There will continue to be demand for fragrances, particularly premium fragrances as consumers see this as the ...

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Country Report

Country Report

Hair Care in Ireland

May 2018

Hair care is predicted to register marginally slower retail value growth over the forecast period compared to the review period. Despite the economic recovery, growth is anticipated to be slower due to the maturity of the hair care category. Unit ...

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Country Report

Country Report

Mass Beauty and Personal Care in Ireland

May 2018

Mass beauty and personal care is expected to register similar retail value growth over the forecast period as over the review period. There will be steady demand for mass products, with continued interest in mass deodorants, mass sun care and mass ...

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Country Report

Country Report

Men's Grooming in Ireland

May 2018

Men’s grooming in Ireland is set to perform relatively well in the future. Retail value growth is anticipated to be marginally slower compared to the review period however. Brexit is expected to affect the category considerably due to fluctuations in...

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Country Report

Country Report

Oral Care in Ireland

May 2018

Oral care is set to continue to see positive retail value growth over the forecast period. Growth will be marginally slower compared to the review period due largely to a decline in demand for mouth fresheners and a falling need for dentures. ...

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Country Report

Country Report

Beauty and Personal Care in Ireland

May 2018

Beauty and personal care retail sales remained steady in current value growth terms in 2017. The majority of categories continued to register growth due to continued increases in disposable income levels and consumer confidence despite Brexit. ...

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Country Report

Country Report

Premium Beauty and Personal Care in Ireland

May 2018

While the category is not generally vulnerable to economic circumstances, Brexit is likely to provide a challenge to the category due to the uncertainty surrounding tariffs and export costs. Many manufacturers combine their operations for the UK and ...

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Country Report

Country Report

Skin Care in Ireland

May 2018

Overall skin care in Ireland will see steady retail value growth as its performance is not overly influenced by economic conditions. However, if consumer confidence does slow down there could be trading down to more affordable skin care products if ...

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Country Report

Country Report

Sun Care in Ireland

May 2018

Sun care is expected to see good retail value growth over the forecast period but at a slower pace than over the review period. While consumer confidence is set to continue to improve, competition increased in the category, which is likely to affect ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Country Report

Country Report

100% Home Delivery/Takeaway in Ireland

Apr 2018

Ireland has recently undergone a mini economic boom after exiting the post-bailout recession years. The unemployment rate has dropped and disposable income levels have increased. In line with rising employment and growing disposable incomes, the ...

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Country Report

Country Report

Cafés/Bars in Ireland

Apr 2018

Ireland’s tourism inflows continued to support sales growth, particularly for pubs, in 2017. Most visitors to Ireland still come from the UK and the US, and favourable exchange rates continued to attract arrivals from these key source markets. A ...

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Country Report

Country Report

Consumer Foodservice By Location in Ireland

Apr 2018

A number of local councils throughout Ireland are aiming to curb the number of fast food outlets in and around certain locations. In 2017, two local councils completely banned any new outlets from opening with a certain distance of a school by ...

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