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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Briefing

    Business Dynamics: Ireland

    Aug 2017

    Ireland has a conducive business environment that is well complemented by the presence of high levels of economic freedom and an efficient regulatory regime. Low tax rates, reasonably well developed infrastructure, low lending rates and an educated ...

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    Country Report

    Cigarettes in Ireland

    Aug 2017

    The Irish government remains committed to increasing the price of cigarettes yearly in the annual budget with another EUR0.50 per pack added to the price of 20 cigarettes in 2016. Despite strengthening economic conditions and increased disposable ...

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    Country Report

    Tobacco in Ireland

    Aug 2017

    Overall volume of cigarettes and number of smokers declined again in 2016. The government’s continuing focus on its strategic goal of reducing the percentage of smokers in Ireland to 5% by 2025 and further increases in the price of cigarettes have ...

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    Country Profile

    Ireland: Country Profile

    Jul 2017

    The economy will slow in 2017. Investment and strong gains in employment and wages provide support. Growth of private final consumption will ease while export performance will be lacklustre. Further repair of bank, household, and business balance ...

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    Country Report

    Beer in Ireland

    Jun 2017

    The number of microbreweries in Ireland increased to 90 in 2016 as demand for craft beer continued to rise. Several manufacturers increased production. Tax relief has been available on the production of craft beer in Ireland since the 2015 Budget, ...

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    Country Report

    Cider/Perry in Ireland

    Jun 2017

    In 2016, cider/perry recorded total volume growth of 5%. Sales in Ireland are prone to fluctuations depending on the weather, and the summer of 2016 was better than that of the previous year. In addition, new brands such as Orchard Thieves and demand...

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    Country Report

    Alcoholic Drinks in Ireland

    Jun 2017

    Alcoholic drinks in Ireland recorded a slight increase in total volume sales in 2016. A recovery has begun for some consumers after several years of economic turbulence, with many finally having some surplus disposable income. The Brexit referendum ...

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    Country Report

    Rtds/High-Strength Premixes in Ireland

    Jun 2017

    Total volume sales of RTDs/high-strength premixes declined by 3% in 2016. The category remained on a downward trajectory as a result of its relative maturity and a lack of innovation and investment in marketing and advertising....

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    Country Report

    Spirits in Ireland

    Jun 2017

    Total volume sales of spirits rose by 2% in 2016 to exceed 19 million litres. This was a stronger performance than the review period average, largely thanks to growing demand for premium spirits, particularly gin and whiskies. Both the on- and ...

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    Country Report

    Wine in Ireland

    Jun 2017

    Wine posted total volume growth of 2% in 2016 to reach sales of 67 million litres. Both the off-trade and on-trade saw volume sales rise by 2%. However, the off-trade continued to account for the majority of sales. A great deal of promotional ...

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    Country Report

    Cat Food in Ireland

    May 2017

    Based on provisional 2017 estimates, cat food is set to see further 1% current value growth and a negligible decline in volume terms, with just slightly lower tonnage being produced. Sales of EUR48 million are expected, as the unit price will ...

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    Country Report

    Dog Food in Ireland

    May 2017

    Economy dry dog food is expected to post retail volume sales growth of 3% in 2017 thanks to aggressive discounting by supermarket chains and rising demand for the private label products offered by discounters. However, the increasing preference of ...

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    Country Report

    Other Pet Food in Ireland

    May 2017

    Overall current value sales of other pet food are expected to decline slightly in 2017, to EUR8 million. The bird, small mammal and exotic pet populations peaked at the end of the Celtic Tiger 2000-2008, and have remained in steady decline since. ...

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    Country Report

    Pet Care in Ireland

    May 2017

    Pet food current value sales continued to grow in Ireland in 2016, and further growth is projected for 2017. Current value growth in 2016 was underpinned by growth in the Irish economy and investment in healthier products by major brands. Demand for ...

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    Country Report

    Pet Products in Ireland

    May 2017

    Based on provisional 2017 estimates, sales of pet products are expected to decline by a further 1% in current value terms, to reach EUR11 million. The rate of decline slowed down in 2016, with consumers having more discretionary income available due ...

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    Country Report

    100% Home Delivery/Takeaway in Ireland

    May 2017

    In 2016, a very high number of independent pizza 100% home delivery/takeaway players entered the channel offering artisanal wood-fire pizzas. These new entrants took advantage of the major trend of 2016; Irish consumers being very interested in ...

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    Country Report

    Cafés/Bars in Ireland

    May 2017

    In-bound tourism in Ireland recorded very good growth in 2016, thanks to the rising number of overseas, British and mainland Europe visitors to the country in the year. With Ireland being the home of pubs, traditional Irish pubs are very typical ...

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    Country Report

    Consumer Foodservice By Location in Ireland

    May 2017

    Non-standalone locations posted increases in value sales in 2016, but their growth rates were on average slower than that of standalone outlets. This was mainly due to the fact that many consumers preferred the lower-priced standalone outlets when ...

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    Country Report

    Fast Food in Ireland

    May 2017

    In 2016 the economic situation improved in Ireland, with the unemployment rate declining to 8% from the 10% rate in 2015; nevertheless, value for money remained important as many people still suffered from the effects of austerity and they were still...

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    Country Report

    Full-Service Restaurants in Ireland

    May 2017

    In 2016 consumers increasingly demanded healthier food when eating out. As a result, many new operators entered the channel with new offerings such as raw food and sugar-free, gluten-free and vegan menus. A large number of health-centric restaurants ...

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