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Ireland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland.

Ireland StatisticsConsumer Lifestyles in Ireland

Ireland Country BriefingsFuture Demographics: Ireland in 2030

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    Ireland: Country Profile

    Jun 2017

    The economy will slow in 2017. Investment will be the main driver, sustained by activity in the residential property market and favourable government policies for homebuyers. A slump in private final consumption and exports weaken the economy. Credit...

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    Country Report

    Beer in Ireland

    Jun 2017

    The number of microbreweries in Ireland increased to 90 in 2016 as demand for craft beer continued to rise. Several manufacturers increased production. Tax relief has been available on the production of craft beer in Ireland since the 2015 Budget, ...

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    Country Report

    Cider/Perry in Ireland

    Jun 2017

    In 2016, cider/perry recorded total volume growth of 5%. Sales in Ireland are prone to fluctuations depending on the weather, and the summer of 2016 was better than that of the previous year. In addition, new brands such as Orchard Thieves and demand...

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    Country Report

    Alcoholic Drinks in Ireland

    Jun 2017

    Alcoholic drinks in Ireland recorded a slight increase in total volume sales in 2016. A recovery has begun for some consumers after several years of economic turbulence, with many finally having some surplus disposable income. The Brexit referendum ...

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    Country Report

    Rtds/High-Strength Premixes in Ireland

    Jun 2017

    Total volume sales of RTDs/high-strength premixes declined by 3% in 2016. The category remained on a downward trajectory as a result of its relative maturity and a lack of innovation and investment in marketing and advertising....

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    Country Report

    Spirits in Ireland

    Jun 2017

    Total volume sales of spirits rose by 2% in 2016 to exceed 19 million litres. This was a stronger performance than the review period average, largely thanks to growing demand for premium spirits, particularly gin and whiskies. Both the on- and ...

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    Country Report

    Wine in Ireland

    Jun 2017

    Wine posted total volume growth of 2% in 2016 to reach sales of 67 million litres. Both the off-trade and on-trade saw volume sales rise by 2%. However, the off-trade continued to account for the majority of sales. A great deal of promotional ...

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    Country Report

    Cat Food in Ireland

    May 2017

    Based on provisional 2017 estimates, cat food is set to see further 1% current value growth and a negligible decline in volume terms, with just slightly lower tonnage being produced. Sales of EUR48 million are expected, as the unit price will ...

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    Country Report

    Dog Food in Ireland

    May 2017

    Economy dry dog food is expected to post retail volume sales growth of 3% in 2017 thanks to aggressive discounting by supermarket chains and rising demand for the private label products offered by discounters. However, the increasing preference of ...

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    Country Report

    Other Pet Food in Ireland

    May 2017

    Overall current value sales of other pet food are expected to decline slightly in 2017, to EUR8 million. The bird, small mammal and exotic pet populations peaked at the end of the Celtic Tiger 2000-2008, and have remained in steady decline since. ...

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    Country Report

    Pet Care in Ireland

    May 2017

    Pet food current value sales continued to grow in Ireland in 2016, and further growth is projected for 2017. Current value growth in 2016 was underpinned by growth in the Irish economy and investment in healthier products by major brands. Demand for ...

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    Country Report

    Pet Products in Ireland

    May 2017

    Based on provisional 2017 estimates, sales of pet products are expected to decline by a further 1% in current value terms, to reach EUR11 million. The rate of decline slowed down in 2016, with consumers having more discretionary income available due ...

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    Country Report

    100% Home Delivery/Takeaway in Ireland

    May 2017

    In 2016, a very high number of independent pizza 100% home delivery/takeaway players entered the channel offering artisanal wood-fire pizzas. These new entrants took advantage of the major trend of 2016; Irish consumers being very interested in ...

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    Country Report

    Cafés/Bars in Ireland

    May 2017

    In-bound tourism in Ireland recorded very good growth in 2016, thanks to the rising number of overseas, British and mainland Europe visitors to the country in the year. With Ireland being the home of pubs, traditional Irish pubs are very typical ...

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    Country Report

    Consumer Foodservice By Location in Ireland

    May 2017

    Non-standalone locations posted increases in value sales in 2016, but their growth rates were on average slower than that of standalone outlets. This was mainly due to the fact that many consumers preferred the lower-priced standalone outlets when ...

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    Country Report

    Fast Food in Ireland

    May 2017

    In 2016 the economic situation improved in Ireland, with the unemployment rate declining to 8% from the 10% rate in 2015; nevertheless, value for money remained important as many people still suffered from the effects of austerity and they were still...

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    Country Report

    Full-Service Restaurants in Ireland

    May 2017

    In 2016 consumers increasingly demanded healthier food when eating out. As a result, many new operators entered the channel with new offerings such as raw food and sugar-free, gluten-free and vegan menus. A large number of health-centric restaurants ...

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    Country Report

    Consumer Foodservice in Ireland

    May 2017

    In 2016, consumer foodservice in Ireland grew by rates higher than those averaged over the review period, mainly due to the better economic conditions seen in Ireland, which saw a lower unemployment rate and higher real GDP growth. Under these ...

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    Country Report

    Self-Service Cafeterias in Ireland

    May 2017

    Improved economic conditions in 2016, with a real GDP growth rate of 4.7% achieved in the year, had a positive effect on self-service cafeterias, which are often located within large retailers, which also posted increasing sales. Irish consumers ...

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    Country Report

    Street Stalls/Kiosks in Ireland

    May 2017

    The fact that Ireland has a very large number of festivals has definitely boosted demand for food trucks, which usually offer exciting and ethnic types of food at festivals such as Body & Soul, Ballymaloe Litfest and The Big Grill, and at street food...

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