Ireland

In 2023, the growth of processed meat in Ireland was driven by robust demand from the UK and EU, comprising 43% and 47% of the total value of Irish beef exports, respectively. Furthermore, there were promising opportunities in Asia, notably China,…

Processed fruits and vegetables, rich in vitamins, minerals, antioxidants and fibre, are becoming increasingly popular as part of a balanced diet and overall wellbeing. Moreover, these products cater to the growing demand for plant-based…

In 2023, breakfast cereals saw a significant shift towards online sales, a trend that was largely driven by the rise of e-commerce and home delivery services. The COVID-19 pandemic played a crucial role in this transition, as local consumers…

Baked goods has seen a significant shift in consumer preferences, with an increasing demand for plant-based and vegan alternatives over traditional products. This trend is primarily fuelled by the growing awareness of the health and environmental…

Chocolate spreads is expected to see stagnant retail volume growth, and the slowest retail current value sales growth in sweet spreads over 2023. Retail current value growth is set to be in high single-digits mainly due to higher prices. This…